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Developer news items we found relating to mobile advertisers

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In-game-audio-ads-are-coming-to-MENA

In-game audio ads are coming to MENA


Monday, June 10, 2024 by

Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region. The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...


Adjust-joins-TikTok-for-business-marketing-program

Adjust joins TikTok for business marketing program


Thursday, February 4, 2021 by

Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video. The partnership includes an integration for Adj...


Advertisers-are-ditching-the-open-market-report-from-PubMatic-says

Advertisers are ditching the open market report from PubMatic says


Thursday, August 22, 2019 by

PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...


Mobile-user-behavior-is-changing-quickly-says-new-Appnostic-report-

Mobile user behavior is changing quickly says new Appnostic report


Monday, June 3, 2019 by

Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey. Consumers unlock their smartphones an average of 70 times a day - and each t...


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