App localization done right
Thursday, December 27, 2018 by Neal Thoms
Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications.
If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...
Creating multilingual apps with GitHub and Crowdin
Saturday, January 20, 2018 by Khrystyna Humenna
For millions of developers, GitHub is a perfect place to share code, build software, and grow businesses. This fall GitHub opened a Marketplace where you can find the right tools to add to your workflow and get the job done. To extend your app's reach, there’s a tool like Crowdin, a localization management tool that easily integrates with your repository, so you ca...
Voice to text in multiple languages for speechenabled apps
Monday, November 13, 2017 by Rebecca Ray
It seems that our fingertips will finally get some rest from the constant tap-tap-tap on keyboards that continue to shrink beyond recognition. Companies such as Amazon, Baidu, Google, and Microsoft are working to take us into a voice-activated future. Their speech-enabled platforms are designed to support natural language conversations with the devices, gadgets, sensors...
Smartling now integrates with IBM Watson Language Translator
Monday, March 13, 2017 by Christian Hargrave
Smartling, a translation technology service, has released a new integration that enables global brands to seamlessly use Smartling products and services with the IBM Watson Language Translator machine translation service. Companies using the new Smartling plug-in have more flexibility and control of the translation supply chain and access to pioneering machine tran...
President of 360 Games Alex Xu Discusses Chinese Game Publishing Opportunities
Wednesday, June 15, 2016 by Richard Harris
To learn more about the growing Chinese gaming market and the opportunity China presents for game developers, we spoke with Alex Xu is president of 360 Games. The company is a leading Chinese game platform and publisher which recently released initiatives to attract global game developers to China, including the formation of the SUPER360° Strategy, a mobile ad revenue r...
New Survey Provides Insights Into Most Popular Languages for Translating Apps
Thursday, June 9, 2016 by Stuart Parkerson
One Hour Translation has released the results of a new survey which provides insights into the most popular languages that English-language apps are translated into by app publishers in the United States and United Kingdom.The data was collected in first quarter of 2016 and shows that 28% of all mobile applications written in English by U.S. developers are int...
Turning Viral Apps into Sustainable Businesses
Wednesday, February 10, 2016 by Joao Filipe Santos
You just built your first viral app. It's shooting up the app store rankings and it's racking up downloads. But what comes next?Bridging the gap from app-of-the-moment to a truly sustainable app and business requires insight and strategy. With many viral apps, usage peaks quickly, then fades, giving developers a small window to engage users.Based in Beijing, China, Mome...
Localizing Apps: Start Early to Cut Complexity
Thursday, August 6, 2015 by Benoit Jurion
The mobile application marketplace is booming – by 2017 Portio Research estimates the number of mobile users will grow to 4.4 billion, half of whom will come from Asia. These numbers are staggering, and also speak to the necessity for localizing apps.Developers understand this need – in a survey of 274 developers conducted at Microsoft BUILD, an annual conference where ...
New Developer’s Guide to Windows 10 Video Course Now Available
Wednesday, June 10, 2015 by Stuart Parkerson
Developers who want to get a head start on Windows 10 can now learn more about the platform in a new Microsoft Virtual Academy training course titled, “A Developer’s Guide to Windows 10,” which is now available on demand. This is video training course is designed to help developers understand the Windows 10 Universal Windows Platform. To get started building apps u...
Localizing Your App to Drive Store Rankings and Global Growth
Wednesday, May 13, 2015 by Andrey Akselrod
When was the last time you downloaded an app written in Bengali? Or Japanese? If you’re a native English speaker, the answer is probably - and understandably - never. Though of course there are apps out there that are written in these languages and more, but not in English. And if English is your only language, this means that those apps are not available to you in any ...
How to Avoid the Pitfalls of Poor Localization
Wednesday, April 22, 2015 by Françoise Henderson
The appetite for mobile and desktop apps is just as strong internationally as it is in the United States, as consumers and businesses rely on software for both work and play. Data from the mobile analytics firm Flurry found that mobile web users in 2014 spent up to 86 percent of their time on apps – an increase from 80 percent the year before.Of course, that only covers...
The next Installment in the How to Monetize Your App Series Is Here
Saturday, March 7, 2015 by Stuart Parkerson
Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your...
Home Hunting, App Edition: How to Effectively Launch Your Localized App
Friday, September 5, 2014 by Dawni Jacobs
In the previous installment of this series, your "baby" (localized app) was shepherded onto the path to success by passing through the right quality assurance process. It now looks good to the folks in its new locale, it speaks the right language, and it functions like a native (in fact, it is a native) app. All it needs now is to find a new home - ideally many, ma...
Sending the Baby on the Right Path: Quality Assurance as it Relates to Localization of Apps
Friday, August 22, 2014 by Tobias Scherf
Let's just admit it: at first glance, "quality assurance" doesn’t have a particularly sexy ring. It might even sound dry and tedious and repetitive. But in the localization world, we think QA is anything but dry and tedious. Sure, it might be a wee bit repetitive, but this is the stage when the localized app finally comes to life for us. After all the time spent on...
You Wanna Get Personal Speak To Me! Localization of Audio in Apps
Monday, August 11, 2014 by Dawni Jacobs
Human voices “get to us” like little else. Just ask the execs working at BMW in the 1990s, when the car company had to recall a line of BMWs because its male drivers were not willing to take directions from a female GPS voice.A trustworthy voice can immediately create a strong interpersonal connection - even with a machine, as anyone can attest who watched Joaquin Phoen...
Localizing Apps: Getting Things Done
Friday, August 1, 2014 by Tobias Scherf
In the first two installments of this series we talked about what localization is and whether you should do it (the answer was a resounding yes if you're interested in profiting from your app). We also explored internationalization and recommended that you definitely internationalize, no matter whether you want to localize your app or not. Now let's talk ...
