Tobias Scherf

Tobias Scherf

Tobias has 14 years of professional experience in the localization industry. He is responsible for all strategic decisions in regards to sales and operations for PTI Global as well as the company’s product and service development.
All articles by Tobias Scherf

Recent posts from Tobias


Sending the Baby on the Right Path: Quality Assurance as it Relates to Localization of Apps

Mobile Guidelines

Sending the Baby on the Right Path: Quality Assurance as it Relates to Localization of Apps


  • Friday, August 22, 2014
  • By Tobias Scherf

Let's just admit it: at first glance, "quality assurance" doesn’t have a particularly sexy ring. It might even sound dry and tedious and repetitive. But in the localization world, we think QA is anything but dry and tedious. Sure, it might be a ...


Localizing Apps: Getting Things Done

Enterprise

Localizing Apps: Getting Things Done


  • Friday, August 1, 2014
  • By Tobias Scherf

In the first two installments of this series we talked about what localization is and whether you should do it (the answer was a resounding yes if you're interested in profiting from your app). We also explored internationalization and reco...


Why You Should Localize Your App (And What Exactly Localization Is Anyway)

Marketing & Promotion

Why You Should Localize Your App (And What Exactly Localization Is Anyway)


  • Thursday, June 26, 2014
  • By Tobias Scherf

The question that we encounter at PTIGlobal most often is this: "Do I really have to localize my app?"  On second thought, the question that we actually encounter more often is an unspoken one that folks are too embarrassed to ask: "Wh...


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