Two Case Studies On How Programmatic Ad Mediation Maximize Revenues
Friday, February 26, 2016 by Stuart Parkerson
Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...
The End of Incentivized App Downloads Will Bring New Opportunities to Indie App Developers
Thursday, July 3, 2014 by Filipa Oliveira
Apple is introducing a revamped iOS App Store with iOS 8 and with that, according to some news that has spread across the Internet, the end of incentivized app downloads, incentivized ad watching and social media sharing. In their defense, Apple has said that incentivized app downloads were driving inaccurate rankings in the App Store, because paying consumers to d...
Faster Release Cycles + Burgeoning Operating Systems = Mobile User Satisfaction Crisis
Tuesday, May 13, 2014 by Richard Harris
App quality might mean different things to different people, but in the end, the only people that really matter are the end users. It’s the same for enterprises and indie app developers alike, if your mobile offerings are not meeting the user’s expectations, bad things will happen.And the best code in the world can be bogged down by operating systems, devices/firmware, ...
Indie App Developer Robots & Pencils Launches PencilCase App Maker
Thursday, March 27, 2014 by Stuart Parkerson
Robots & Pencils has announced the upcoming availability of PencilCase, an iPhone and iPad app maker and private publishing platform designed for non developers. Delivery isn't expected until late 2014.It’s a simple solution for individuals that want to create their own iOS app without the need for coding. PencilCase includes the PencilCase: AppMaker, an app cr...
Google Believes it Will Rule Smart Wearable App Market With New SDK
Thursday, March 13, 2014 by Stuart Parkerson
Sundar Pichai with Google has dropped the news that Google will release an SDK for the wearable’s market in a couple of weeks. He discussed the SDK during a presentation at SWSX on Sunday.It’s the latest salvo in the war for app domination by the two biggest players in the market. Last week Apple launched CarPlay with Ferrari, Mercedes-Benz, Honda, Hyunda...
Is Apple App Store’s $10 Billion for 2013 Just the Beginning for App Developers and How Did Apple do it with Android Beating Down the Door
Thursday, January 9, 2014 by Richard Harris
$10 billion dollars is a nice round figure. And that’s how much total revenue app developers generated in the Apple App Store in 2013 with $1 billion generated in December 2013 alone. And of course Apple received its cut, $3 billion of that total for the year. These are the numbers that Apple just released this week, also announcing that developers have earned over...
App Development Industry 2013: Winners and Losers (And Somewhere in Between)
Sunday, December 29, 2013 by Richard Harris
One of the reasons we launched App Developer Magazine was to help bring some clarity to the big picture of the mobile industry as it relates to app development. And while we feel that we have provided many valuable insights in our first year of publishing, it’s been a lot to wrap our heads around and we plan on doing a better job in 2014. So looking at the big pic...
Apps World to Launch New Enterprise App Conference in 2014
Monday, December 23, 2013 by Stuart Parkerson
While the environment that indie app developers/publishers and those vested in enterprise mobile operate in might not be convergent, there is a holistic aspect to the approach of mobile and the mobile app infrastructure that is shared by all who operate in this golden age of smart mobile devices.
Recognizing this reality, the people behind the popular Apps World ...
App Developer Magazine Developer Spotlight Wasabi Productions
Sunday, November 3, 2013 by Stuart Parkerson
As part of our series of in-depth interviews with app developers, we recently sat down with Wasabi Productions, a children’s digital publisher.
ADM - Who are your key members?Wasabi - Graham Nunn, Creative Director and Co-Founder; Amy Friedlander , VP Marketing & Strategy, Co-Founder; and Chaz Heitner, Financial Director, Co Founder.
ADM - How lo...
App Mention Alerts Service Debuts Offering iOS App News Tracking
Monday, October 21, 2013 by Stuart Parkerson
Indie app developer Tomasz Kolinko has introduced a new iOS blog/news tracking service, called App Mention Alerts, to help fellow indie developers track their app marketing efforts.
Through his company, Motivapps, Kolinko develops iOS apps as well as providing an app SEO tracking service called AppCodes. App Mention Alerts is an outgrowth of the AppCode service.
App ...
Samsung GALAXY Gear Announced, No SDK Info for Indie App Developers Yet
Thursday, September 5, 2013 by Stuart Parkerson
So you’ve heard that the new Samsung GALAXY Gear wearable device (ie watch) will be available along with the new GALAXY Note 3 on September 25.
Several outlets are reporting that Samsung already has 70 apps for the new device and so you might be wondering how to get in on the action. We did a quick check of the Samsung developer site and didn’t find any mention of the ...
Microsoft Xbox One ID@Xbox Program Encourages Indie App Developers
Thursday, August 29, 2013 by Stuart Parkerson
We were really impressed when we reviewed the updated Microsoft Xbox One Program developer’s website which has provided instructions on how any developer can sign up and self publish games for the console.
It seems that the company has really thought about its communication with small indie developers, not only in how it approaches the certification process for develo...
Will Fragmentation Kill the Indie App Developer
Tuesday, March 5, 2013 by Richard Harris
How many devices does the app developer have to support when you add up all of the iOS, Android, Windows, Amazon, and other variants together? 156 according to Flurry is your target number, and that it's if are only targeting a stable app release on 80% of the known devices! If you’re a large or particularly thorough app developer, reaching 90% of active...
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