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Two Case Studies On How Programmatic Ad Mediation Maximize Revenues
Friday, February 26, 2016 by Stuart Parkerson
Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...
Indie App Developer Robots & Pencils Launches PencilCase App Maker
Thursday, March 27, 2014 by Stuart Parkerson
Robots & Pencils has announced the upcoming availability of PencilCase, an iPhone and iPad app maker and private publishing platform designed for non developers. Delivery isn't expected until late 2014.It’s a simple solution for individuals that want to create their own iOS app without the need for coding. PencilCase includes the PencilCase: AppMaker, an app cr...
App Developer Magazine Developer Spotlight Wasabi Productions
Sunday, November 3, 2013 by Stuart Parkerson
As part of our series of in-depth interviews with app developers, we recently sat down with Wasabi Productions, a children’s digital publisher.
ADM - Who are your key members?Wasabi - Graham Nunn, Creative Director and Co-Founder; Amy Friedlander , VP Marketing & Strategy, Co-Founder; and Chaz Heitner, Financial Director, Co Founder.
ADM - How lo...
App Mention Alerts Service Debuts Offering iOS App News Tracking
Monday, October 21, 2013 by Stuart Parkerson
Indie app developer Tomasz Kolinko has introduced a new iOS blog/news tracking service, called App Mention Alerts, to help fellow indie developers track their app marketing efforts.
Through his company, Motivapps, Kolinko develops iOS apps as well as providing an app SEO tracking service called AppCodes. App Mention Alerts is an outgrowth of the AppCode service.
Will Fragmentation Kill the Indie App Developer
Tuesday, March 5, 2013 by Richard Harris
How many devices does the app developer have to support when you add up all of the iOS, Android, Windows, Amazon, and other variants together? 156 according to Flurry is your target number, and that it's if are only targeting a stable app release on 80% of the known devices! If you’re a large or particularly thorough app developer, reaching 90% of active...