Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
How the US Government shutdown could effect your app
Friday, January 11, 2019 by Richard Harris
The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
New app marketing tool gets smart about user acquisition
Tuesday, December 18, 2018 by Richard Harris
Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
Making inapp purchase whales is more expensive than you think
Friday, December 1, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
YouAppi launches lightweight SDK
Thursday, November 2, 2017 by Christian Hargrave
YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar...
Analysis reveals app push notifications increase spending by 16 percent
Tuesday, August 29, 2017 by Richard Harris
Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...
Why you should make your gameplay fast (or game over!)
Monday, June 12, 2017 by Shlomi Gian
Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...
Why brands will pay top dollar for your inapp inventory
Thursday, June 8, 2017 by Dan Laughlin
Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...
How app developers are failing in user engagement
Thursday, May 18, 2017 by Paul Brody
Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
The best words to use in push alerts that boost engagement
Thursday, May 4, 2017 by Richard Harris
With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive b...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
SmartUX 5.0 released so you can make lowcode apps even faster
Thursday, March 23, 2017 by Christian Hargrave
PowWow Mobile, the enterprise mobility platform that lets you create apps, has announced the latest release of its SmartUX Platform version 5.0. The new enhancements will simplify collaboration between IT and business teams through new levels of speed, visibility, and controls. SmartUX 5.0 is the most powerful platform for the rapid design and deployment of enterprise m...
A progress report on big data initiatives
Tuesday, March 14, 2017 by Christian Hargrave
Qubole, the big data-as-a-service company, has released the results of its State of DataOps report, a survey of IT and data professionals on the progress of their big data initiatives. The survey revealed a clear reality gap: while data teams have high confidence they can enable self-service insights to meet growing demands across the enterprise, few have delivered on t...
How to increase app revenue by using analytics
Wednesday, March 1, 2017 by Richard Harris
Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...
Vungle mobile video ads platform hits $300 million in annual revenue
Wednesday, February 15, 2017 by Richard Harris
Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...
New tool for app developers forecasts how much revenue you can earn
Monday, January 16, 2017 by Richard Harris
New tool from Pollen VC, forecasts how much a mobile app can make over it's lifetime.While app developers and marketers understand that Lifetime Value (LTV) - the total revenue generated by a user from the time they download the app until they abandon it - is the most important commercial metric , they often struggle because there is also no uniform way to cal...
5 app monetization strategies to remember in 2016
Monday, October 31, 2016 by Dickey Singh
Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
4 steps to mobile app engagement for developers
Friday, October 7, 2016 by Rachel Newton
The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...
Newzoo offers insight into the app market with new survey report
Wednesday, October 5, 2016 by Richard Harris
Global market intelligence firm Newzoo has announced the release of its first Global Mobile Market Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.
According to the report, global app revenues will reach $44.8 billion in 2016...
How revenue recycling can help you improve capital and fund growth
Tuesday, October 4, 2016 by Martin Macmillan
Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...
How Realm's New React Native Database Helps Developers
Wednesday, March 2, 2016 by Richard Harris
We recently visited with the Tim Anglade, Realm's VP Product + Marketing & Partnerships to talk about the recent announcement at Facebook’s React.js Conference of its new mobile database built specifically for React Native. The new solution is a replacement for SQLite and Core Data which offers a fast database with live objects, change events and support for un...
New Report Highlights the Monetization Value of Repeat Mobile Game Users
Tuesday, February 16, 2016 by Stuart Parkerson
In its Q1 2016 Mobile Gaming Insights research SOOMLA is reporting that game users who completed an in-app purchase in one game are six times more likely to pay in another game, compared to users who haven’t made a purchase. Also those users who paid $25 or more in one game are 40% more likely to pay in a second game.The research is derived from game play from over 20 m...
Why 3D Touch is Going to Change the Way We Interact with Mobile
Wednesday, December 30, 2015 by Richard Harris
We recently visited with Michael Wass of Shinobicontrols to discuss the impact of 3D Touch on mobile app development. Shinobicontrols creates interactive UI controls for iOS and Android developers.ADM: Why is 3D touch going to change the way we interact with mobile?Wass: 3D Touch solves a lot of problems with mobile, and a lot of the inherent problems with iOS. Much of ...
Gap Between iOS and Android Continues to Grow
Wednesday, October 28, 2015 by Stuart Parkerson
According to App Annie’s Q3 2015 Market Index the gap in performance between the iOS App Store and Google Play continues to grow. Its not a one sided affair however, as Google Play’s overall market share continues to dwarf iOS, but from the app revenue side, Apple is a clear winner over Google.In Q3 2015 the report shows that worldwide downloads on Google Play were abou...
Microsoft Streamlines Ad Management Process for Windows Store Apps
Tuesday, September 8, 2015 by Richard Harris
The Windows Dev Team has announced it has streamlined the process for app ad management in the Windows Store. In the past, for apps using any of the Microsoft Advertising SDKs, the ads-in-app creation, advertising reports, and financials have been managed in Windows pubCenter, while the app itself is submitted to the Windows Store and managed in the Windows Dev Center.N...
IoT Development is Creating Revenues Today for App Developers
Thursday, June 18, 2015 by Richard Harris
Progress has announced the results of its latest IoT industry survey, showing 65 percent of Internet of Things (IoT) apps in production today are generating real revenue. The study was conducted in conjunction with Harbor Research and also found that developers expect this revenue figure to rise to 80 percent by 2018. The industries that currently lead in IoT developmen...
Google at GDC 2015 Launches New Tools for Android Development Monetization, Analytics and TV
Tuesday, March 3, 2015 by Stuart Parkerson
Google has introduced new tools and features for Android developers at its Developer Day during the Game Developers Conference. The new offerings include analytics for Google Play Games, new advertising options for AdMob and a Nearby Connections API for Android TV. Google has introduced Player Analytics, giving developers access to Android analytics repor...
How Ad Mediation Can Boost Your Mobile App Revenue
Friday, February 6, 2015 by Josh Speyer
Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers. Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between. In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Discussion: How Can App Developers Earn Revenue With Low Download Numbers
Monday, January 19, 2015 by Richard Harris
One of the biggest challenges facing indie developers in today’s mobile economy is being able to get a revenue stream from a small amount of free downloads. Discoverability is a big issue but many indie developers do not have budgets to help with marketing or general discovery issues other than stock ASO options such as keywords, review sites, and the like. An exam...
