Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
New app marketing tool gets smart about user acquisition
Tuesday, December 18, 2018 by Richard Harris
Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...
Why you should make your gameplay fast (or game over!)
Monday, June 12, 2017 by Shlomi Gian
Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...
Why brands will pay top dollar for your inapp inventory
Thursday, June 8, 2017 by Dan Laughlin
Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...
How app developers are failing in user engagement
Thursday, May 18, 2017 by Paul Brody
Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
SmartUX 5.0 released so you can make lowcode apps even faster
Thursday, March 23, 2017 by Austin Harris
PowWow Mobile, the enterprise mobility platform that lets you create apps, has announced the latest release of its SmartUX Platform version 5.0. The new enhancements will simplify collaboration between IT and business teams through new levels of speed, visibility, and controls. SmartUX 5.0 is the most powerful platform for the rapid design and deployment of enterprise m...
A progress report on big data initiatives
Tuesday, March 14, 2017 by Austin Harris
Qubole, the big data-as-a-service company, has released the results of its State of DataOps report, a survey of IT and data professionals on the progress of their big data initiatives. The survey revealed a clear reality gap: while data teams have high confidence they can enable self-service insights to meet growing demands across the enterprise, few have delivered on t...
How to increase app revenue by using analytics
Wednesday, March 1, 2017 by Richard Harris
Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...
5 app monetization strategies to remember in 2016
Monday, October 31, 2016 by Dickey Singh
Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
How Realm's New React Native Database Helps Developers
Wednesday, March 2, 2016 by Richard Harris
We recently visited with the Tim Anglade, Realm's VP Product + Marketing & Partnerships to talk about the recent announcement at Facebook’s React.js Conference of its new mobile database built specifically for React Native. The new solution is a replacement for SQLite and Core Data which offers a fast database with live objects, change events and support for un...
Webinar To Help Indie Developers Learn How to Increase App Revenues
Thursday, November 19, 2015 by Richard Harris
Apsalar and InMobi will host a webinar titled “Six Ways Top Apps Drive More ROI” to be held on December 10 from 11 am – Noon PST. The webinar will focus on techniques and advice on how to increase ROI for an app based on its category.The webinar will focus on tactics and stratagies practiced by some of the top apps within their specific category. Topics will include:- H...
How Ad Mediation Can Boost Your Mobile App Revenue
Friday, February 6, 2015 by Josh Speyer
Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers. Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between. In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...
iOS AdThief Malware Affects Some App Revenue
Thursday, August 21, 2014 by Stuart Parkerson
The Virus Bulletin has posted a new update on iOS/AdThief, a.k.a. Spad, which is a piece of malware that hijacks ad revenue in jailbroken devices and redirects them to the attacker.The Virus Bulletin reports that the malware was first noticed in March 2014. The Bulletin is now publishing a report by Axelle Apvrille which describes the malware in detail.The report shows ...
Amazon Web Services (AWS) Offers Mobile Developers New Services
Tuesday, July 15, 2014 by Richard Harris
Amazon Web Services (AWS) has upped the ante in its efforts to woo mobile developers to use its services to build, deploy, and scale mobile applications. It has introduced a number of new services as part of the AWS platform.Amazon CognitoAmazon Cognito is a new service that provides user identity and data synchronization that lets developers create apps that authentica...
Amazon Releases a Free Cross Platform User Engagement and Testing Tool
Friday, November 8, 2013 by Richard Harris
Amazon Analytics and A/B Testing services are now available for developers, with support for iOS, Android, and Fire OS. By leveraging the data provided by Amazon Analytics Reports and A/B Testing, you can take steps to increase user engagement and monetization overall across platforms. Both services are free to use, regardless of usage level. These new services are buil...
flaregames Uses Swrve to Boost Mobile Game Revenues and Retain Players
Tuesday, October 1, 2013 by Richard Harris
Publisher of Royal Revolt! and BraveSmart retains players, evolves
gameplay and maximizes revenue in free-to-play games using Swrve’s in-app
marketing platform
flaregames, a leading developer and publisher of mobile
games, uses Swrve’s in-app marketing platform to power the success of six hit
titles, which combined have been downloaded more than 12 million times...
$4000 a day app revenue for independent developer
Saturday, January 19, 2013 by Richard Harris
David Frampton (Majic Jungle Software) is an independent app developer who has made a big splash with a new game. His latest iPhone app The Blockheads has been downloaded almost two million times in five days, since it's release this past Thursday. His first app was called Chopper and reportedly earned him over...
Android app revenue gaining ground
Thursday, November 29, 2012 by Richard Harris
The revenue from apps in the Google play store is growing. As a matter of fact an official android report from App Annie states that it grew by 311% between October 2011 and October 2012.Despite that growth, in October 2012 global revenue from the iOS App Store was four times larger than Google Play’s. App Annie was unable to disclose any actual financial number in the ...
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