11/8/2013 6:56:09 AM
Amazon Releases a Free Cross Platform User Engagement and Testing Tool
A/B Testing,User Engagement, Amazon,Cross-Platform
App Developer Magazine

Amazon Releases a Free Cross Platform User Engagement and Testing Tool

Richard Harris Richard Harris in Marketing & Promotion Friday, November 8, 2013

Amazon Analytics and A/B Testing services are now available for developers, with support for iOS, Android, and Fire OS. By leveraging the data provided by Amazon Analytics Reports and A/B Testing, you can take steps to increase user engagement and monetization overall across platforms. Both services are free to use, regardless of usage level. These new services are built to scale on AWS, so you can focus on building great apps rather than back-end infrastructure.

Analytics: Monitor User Engagement with Your Apps and Games

  • Free to use, simple to understand and integrate
  • View graphical reports on metrics like active devices, sessions, retention, in-app revenue
  • from a simple dashboard
  • Create more exciting content for customers to keep them engaged
  • Track your in-app revenue trends to drive monetization uplift

A/B Testing: Test and Deploy up to Five Experiences on iOS, Android and Fire OS without Updating Code

  • Server-side logic enables you to deploy new experiences to players without writing
  • additional client-side code
  • Test new features with a segmented group of users before rolling out features broadly
  • Easily control which users see your experiments by segmenting your audience using
  • criteria you define
  • Free regardless of usage level, and available within the same SDK as Analytics

Read more: https://developer.amazon.com/sdk.html?ref_=pe_1328...

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