Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
Ghost Tappers game lands just in time for Halloween
Wednesday, October 24, 2018 by Christian Hargrave
Wild River, the game publishing label of EuroVideo Medien has announced that the idle game Ghost Tappers will be released this week for iOS and Android; this is the publisher’s second mobile game after Pretzel Land. This ambitious and expansive game for smartphones and tablets was developed by Munich based studio Diviad and will be distributed ...
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
Cross channel game advertising and the holistic approach
Thursday, December 1, 2016 by Richard Harris
Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...
Newzoo offers insight into the app market with new survey report
Wednesday, October 5, 2016 by Richard Harris
Global market intelligence firm Newzoo has announced the release of its first Global Mobile Market Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.
According to the report, global app revenues will reach $44.8 billion in 2016...
A Peek Inside Ireland's Largest Games Developer, DIGIT Game Studios
Friday, September 30, 2016 by Richard Harris
DIGIT started in 2012 and based it in Dublin, Ireland. Not the usual gaming capital, however it's had a great impact on the company today. Their focus is on building strategy games for mobile and browser. They spent the first couple of years of the company's life focused on the underlying technology and believe they are probably the most advanced GaaS (Games as a Servic...
President of 360 Games Alex Xu Discusses Chinese Game Publishing Opportunities
Wednesday, June 15, 2016 by Richard Harris
To learn more about the growing Chinese gaming market and the opportunity China presents for game developers, we spoke with Alex Xu is president of 360 Games. The company is a leading Chinese game platform and publisher which recently released initiatives to attract global game developers to China, including the formation of the SUPER360° Strategy, a mobile ad revenue r...
The Impact of Windows 10 on the Game Industry
Monday, August 17, 2015 by Stuart Parkerson
I recently discussed the impact of Windows 10 on the game publishing industry with Ethan Clark, Game Insight’s North American Manager of Strategic Partnerships. Founded in 2009, Game Insight is one of the world’s leading innovators of mobile and social games, creating exceptional gameplay experiences across casual to hardcore titles. With more than 300 million play...
Game Insight Bets Big on Windows 10 Game Publishing
Wednesday, August 5, 2015 by Stuart Parkerson
Global game developer Game Insight is planning to ride the wave of the Microsoft 10 release as it debuts four new titles alongside Microsoft’s launch of Windows 10, bringing its total lineup of games on the Windows platform to 15. These new games include Running Shadow, Paradise Island 2, The Tribez & Castlez and Maritime Kingdom. Running Shadow is the co...
Google Play Game Services Gets New Publishing API, Updated Unity Plugin, and Leaderboard Tamper Protection
Saturday, December 27, 2014 by Stuart Parkerson
The Google Play games services (GPGS) has announced several new developer tools including a new Game Services Publishing API, a revamped Unity Plugin, additional enhancements to the C++ SDK, and improved Leaderboard Tamper Protection.New Game Publishing APIAt Google I/O this past June, Google Play Developer Publishing APIs were launched to automate the configuration and...
Game Developers Conference Wrap up: Five Things We Learned
Friday, March 21, 2014 by Richard Harris
As the Game Developers Conference (GDC) comes to a close, what are the big picture thoughts we can take away?1) Console gaming still has legs – A number of new titles from game publishing titans in the industry were rolled out. Sony announced its new Project Morpheus virtual reality (VR) system for the PlayStation4, Microsoft announced DirectX 12 and...
