Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Harris
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Christian Hargrave
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
Everything Unity said at GDC 19
Thursday, March 21, 2019 by Brittany Harris
Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Harris
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
Data science and the currency of the future
Wednesday, February 6, 2019 by Richard Harris
A recent study performed by IDC and Seagate forecasted that by 2025, global data will grow to 163 zettabytes. For scale, that’s approximately 1 trillion gigabytes per zettabyte. As the amount of available data grows, businesses are clamoring for larger and larger pieces of the pie. However, when it comes to leveraging data, success doesn’t rest on the quanti...
Dapps compared to apps
Monday, February 4, 2019 by Richard Harris
Dapps, or "decentralized app" development is still in the gestational stage, but one company has seen growth spurts in the number of active dapps throughout 2018. Dapp.com recently compiled their latest quarterly report providing a snapshot of what's happening in the market
Some key takeaways from their report included:
Over 900 dapps had la...
Gaming industry trends released ahead of GDC 2019
Wednesday, January 30, 2019 by Richard Harris
The 2019 Game Developers Conference (GDC) has released the results of the seventh annual State of the Industry Survey, revealing trends in the game industry ahead of GDC 2019 in March.
The survey compiles responses from nearly 4,000 game developers and reflects that nearly half of game developers support game industry unionization, as well as uncertainty around Steam...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
How the US Government shutdown could effect your app
Friday, January 11, 2019 by Richard Harris
The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...
Sony acquires audio engineering company AudioKinetic
Thursday, January 10, 2019 by Christian Hargrave
Sony Interactive Entertainment (SIE) and Audiokinetic, Inc., a provider of cross-platform audio solutions for the gaming and interactive media industries, announced they have entered into a definitive agreement for SIE to acquire Audiokinetic. With this acquisition, SIE will tap into Audiokinetic’s vast audio engineering expertise, adding significant value to the ...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
What game developers can learn from Fortnite's rise
Friday, December 28, 2018 by Richard Harris
Fortnite took over the video game world in 2018 and reached over $1 billion in sales, reaching every gaming fan with experiences on all the major consoles, mobile operating systems and even streaming platforms like Twitch. However, Fortnite seems to have reached a plateau with a recent study by StreamElements revealing viewership of the game has steadily declined since ...
Unity Ads SDK 3.0 come to game developers
Wednesday, October 24, 2018 by Richard Harris
Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads.
Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...
Game developers get the WRLDS SDK for free
Monday, October 15, 2018 by Richard Harris
WRLDS, the company that develops smart toys and platforms for connected play, announced the release of a new software development kit (SDK). The SDK will be free and easy to use and will give game developers a completely new medium to work with: an augmented reality (AR) and bluetooth-enabled connected ball with a bounce return rate of more than 70 percent.
&ld...
Star Trek Timelines developer Disruptor Beam teams with Tilting Point
Monday, September 24, 2018 by Richard Harris
Disruptor Beam and Tilting Point announced an expanded partnership between the two companies that will enable additional growth of Disruptor Beam's hit free-to-play game, Star Trek Timelines, as well as the co-development of another IP-based character-collection RPG (CCRPG).
The deal has an initial value of at least $29 million and follows on the success of an ag...
Looney Tunes is back in a fun mobile format
Monday, August 20, 2018 by Richard Harris
Looney Tunes: World of Mayhem development has been announced by Scopely. The new mobile multiplayer role-playing game, with Warner Bros. Interactive Entertainment, that brings an entire world of Looney Tunes characters together to do battle on your mobile screen with anvils, boulders and other ACME devices of destruction. Packed with player vs. player insanity, the mayh...
Mobile game developers get another playable ads platform choice
Thursday, August 16, 2018 by Richard Harris
A playable ads solution has been launched by Synative, which is now available to all game developers. The Synative playable ad platform allows users to design and create their own ads, eliminating the expensive and time-intensive process of working with outside designers and web coders.
“Synative is reinventing the way mobile game developers design and create p...
Mobile game developer help is coming to Barcelona
Thursday, August 16, 2018 by Christian Hargrave
Tilting Point has opened a studio in Barcelona to better serve Europe’s robust mobile game development community, "as part of its mission to help quality games reach their potential scale." The move builds on the company’s momentum on the heels of its recent commitment to invest $132M annually to help developers scale great games to success. The Ba...
GDC 2019 adds five new members to the advisory board
Monday, July 30, 2018 by Richard Harris
The Game Developers Conference (GDC) 2019 has announced five new additions to the Advisory Board of the upcoming conference, which will help further bolster its Programming, Business & Marketing, Design, and Production & Team Management Tracks.
The new additions to its Main Conference Advisory Board span creators & contributors to titles such as the Ratch...
GDC 2018 breaks attendance records
Monday, April 2, 2018 by Richard Harris
The 2018 Game Developers Conference (GDC) ended after a week of networking, learning and inspiration. This year, the event saw a record attendance of 28,000 industry professionals at San Francisco’s Moscone Convention Center from March 19-23. GDC and VRDC will be returning to the Moscone Convention Center on Monday, March 18 to Friday, March 22, 2019. The call for submi...
GDC 2018 is better than ever
Tuesday, March 20, 2018 by Richard Harris
The 2018 Game Developers Conference (GDC) kicked off its 32nd edition at the Moscone Convention Center in San Francisco. Adding to GDC’s lineup of lectures, tutorials, roundtable discussions and networking events, GDC 2018 will feature the Vision Track, a series of mini-keynotes designed to provoke and inspire, which will be presented by speakers including Supercell’s C...
Results from the GDC Annual State of the Industry Survey
Thursday, January 25, 2018 by Richard Harris
The 2018 Game Developers Conference (GDC) has released the results of the sixth annual State of the Industry Survey, revealing trends in the games industry ahead of GDC 2018 this March. With responses from nearly 4,000 game developers, this year’s survey results reflect a growing level of developer interest in the Nintendo Switch, with 12% of respondents currently devel...
FoxNext acquires Cold Iron Studios
Thursday, January 18, 2018 by Richard Harris
FoxNext Games has acquired Bay Area-based game developer Cold Iron Studios, known for its expertise in massively multiplayer online games. The studio’s first game will be a shooter for PC and consoles set in the cinematic universe of the Alien franchise, expanding FoxNext’s catalogue and footprint across all platforms.“Cold Iron Studios has amazing design, craftsmanship...
Unity game developers Christmas event returns
Wednesday, December 20, 2017 by Richard Harris
After less than two weeks, the 2nd edition of the yearly community sponsored Christmas event for Unity game developers organized by Unity Asset Store publisher Devdog and analytics suite GameAnalytics, has already attracted over 5000 participants and created quite the social media buzz, with 4000+ shares on social media.At over 1200 Unity-related game development presen...
First annual Cookie Jam on Cookie Day
Wednesday, November 29, 2017 by Richard Harris
Jam City, a Los Angeles-based mobile game developer, announced the first annual Holiday Cookie Jam. Holiday Cookie Jam is a cookie competition between social media superstars and sisters, Justine and Jenna Ezarik, as they vie to have their cookie recipe featured in Jam City’s hit mobile game, Cookie Jam.Starting today, viewers can vote for their favorite cookie recipe o...
HacknPlan 1.0 game developer project management tool launches
Monday, April 3, 2017 by Richard Harris
HacknPlan is a collaborative project management tool tailored for game developers and producers. With HacknPlan, teams can create tasks and assign them to members, set up milestones and deadlines, create game design documentation, track the progress and generate metrics and statistics to evaluate the performance of the team. This way, game developers can avoid or minimi...
Game developers and crunchtime
Tuesday, March 7, 2017 by Richard Harris
Lets admit it, game development (for most of us) is far more exciting than working out some business logic problem with databases and custom views - right? But it's not all fun and "games". As with every avenue of programming and design, there are deadlines, and things that keep you at the office late. But crunchtime and game development seem to be joined at the hi...
Game Developers Choice Awards game of the year goes to..
Friday, March 3, 2017 by Richard Harris
Blizzard Entertainment’s popular and stylish multiplayer shooter, Overwatch, was honored with the prize for Game of the Year at this year's 17th annual Game Developers Choice Awards (GDCA) ceremony during the 2017 Game Developers Conference (GDC) at the Moscone Center in San Francisco. Overwatch’s carefully calibrated balance and polished gameplay mechanics also earned ...
Using virtual currency in your game requires compliancy too
Wednesday, February 1, 2017 by Kimberly Culp
So you’re an app developer. Maybe even a mobile, computer, or console game developer. You’ve got a great idea for a new game - an immersive experience where users will interact in a fully realized world, complete with its own economy and virtual currency. Other developers could even create content for users, get paid in virtual currency, and then cash it bac...
Unity Unite conference series focused on bridging developers and artists
Friday, January 27, 2017 by Richard Harris
Unity Technologies just announced its worldwide Unite conference series. Focused on bringing developers and artists the knowledge and networking they require for success, Unity is holding eight Unite conferences globally in 2017. Creators will be able to attend them in Amsterdam, Austin, Beijing, India, Melbourne, Seoul, Singapore and Tokyo. Unite events are unique oppo...
Indie game makers can now get user acquisition help from the new Game Alliance
Thursday, December 8, 2016 by Richard Harris
Tilting Point, a provider of publishing services for mobile developers, has launched Game Alliance, a new user acquisition fund established to scale UA campaigns for independent game makers. Game Alliance is designed specifically for developers who want to self-publish, maintain ownership of their IP and retain all their equity. The fund’s resources will be applied to g...
Amazon Lumberyard opens new Austin location
Tuesday, October 25, 2016 by Richard Harris
Amazon has been working on Lumberyard over the last couple of years, and assembled a team of industry veterans who are inspired to build a AAA game engine that uses the vast compute and storage of the cloud to help you build otherwise-impossible player experiences, and engage massive communities of fans. In fact, the typical developer on the team has over 10.8 years of ...
A Peek Inside Ireland's Largest Games Developer, DIGIT Game Studios
Friday, September 30, 2016 by Richard Harris
DIGIT started in 2012 and based it in Dublin, Ireland. Not the usual gaming capital, however it's had a great impact on the company today. Their focus is on building strategy games for mobile and browser. They spent the first couple of years of the company's life focused on the underlying technology and believe they are probably the most advanced GaaS (Games as a Servic...
First Annual Google Play Indie Games Festival Will Be Held September 24
Saturday, September 3, 2016 by Stuart Parkerson
Google will debut a new Google Play Indie Games Festival on September 24th in San Francisco. At the event, gamers will have an opportunity to play and vote on new and unreleased indie games from game developers in the US and Canada.The festival is free and open to the public, however it does require pre-registration. During the festival attendees will be able to pl...
Chatting With the Creator of Trivia Crack About App Success and the Smile Test
Thursday, August 25, 2016 by Richard Harris
We recently sat down with Etermax, the creator of Trivia Crack to get the inside track on their success as a mobile team. Trivia Crack Kingdoms, the sequel to its flagship mobile game, has surged in popularity as the game surpassed seven million downloads across all platforms worldwide. Here’s what Maximo Cavazzani, CEO and founder of Etermax had to say. ADM: Who a...
