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Developer news items we found relating to display advertising

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Check-intrusive-ads-at-the-door:-How-app-marketers-can-use-native

Check intrusive ads at the door: How app marketers can use native


Monday, January 16, 2017 by

The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...


New-HTML5-Ad-Validator-Tests-Ad-Creatives-Against-IAB-Guidelines

New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines


Sunday, May 8, 2016 by

The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers critical analysis to help build ad creative that delivers better user experience.The HTML5 Ad Validator takes multiple inputs for validating ads – both zipped ad package or...


Teradata-Integrated-Marketing-Cloud-Offers-Expanded-Integrated-Solutions

Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions


Wednesday, October 28, 2015 by

Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...


Amazon-Guarantees-App-Developers-$6-CPM-for-Interstitial-Ads

Amazon Guarantees App Developers $6 CPM for Interstitial Ads


Wednesday, July 29, 2015 by

Amazon is now offering a guaranteed $6 CPM for interstitial ads for new app developers who integrate the Amazon Mobile Ads API for the first time. The Amazon Mobile Ads API is an in-app display advertising solution to monetize mobile apps and games across platforms, including phones and tablets on Android, iOS, and Fire. With the Amazon Mobile Ad Network, developer...


Mobile-Monetization:-Three-Key-Considerations

Mobile Monetization: Three Key Considerations


Wednesday, May 27, 2015 by

Mobile is no longer an accessory, but an essential part of everyday life. Smartphone adoption rates are expected to triple over the next five years, meaning more than six billion people will own a smartphone by 2020. Global mobile internet spend has already overtaken other media platforms this year, so savvy businesses aren’t just ensuring they have a mobile app or webs...


eBay-Opens-Channels-for-App-Marketing-and-Monetization

eBay Opens Channels for App Marketing and Monetization


Tuesday, September 16, 2014 by

eBay is unleashing its reach through its customer base and its ongoing relationship with customers to offer a new eBay mobile advertising option which will offer a native ad experience that is integrated into the eBay app.eBay says that its new eBay Audience Platform delivers high-performance audience targeting through three key components: first-party audienc...


Celtra-Launches-AdCreator-4-Providing-Cross-Screen-HTML5-Ad-Technology

Celtra Launches AdCreator 4 Providing Cross Screen HTML5 Ad Technology


Thursday, May 8, 2014 by

Celtra has introduced AdCreator 4, offering HTML5 technology for launching mobile display advertising across all screens. AdCreator 4 is made to run programmatic cross-screen campaigns, utilizing a single platform for ad creation, campaign management and reporting with common metrics across all screens.The platform offers predefined breakpoints and orientation...


Phluant-Dojo-Offers-Ad-Serving-Tracking,-Billing-Solution-for-Mobile-Campaigns

Phluant Dojo Offers Ad Serving Tracking, Billing Solution for Mobile Campaigns


Wednesday, December 11, 2013 by

Phluant Mobile, the leading platform in mobile display advertising and ad serving, has integrated its third-party mobile ad server, Dojo, with Mediaocean Prisma, a universal campaign management platform used by top digital agencies around the world. Together, Phluant and Mediaocean will offer a single platform for agencies to seamlessly monitor mobile ad placements, usi...


Monetizing-Your-App-with-Game-Offers

Monetizing Your App with Game Offers


Monday, December 2, 2013 by

Passion is without doubt the main driver of a developer’s motivation to build great and beautiful apps. This passion will keep you awake at night and fuel the creativity and hard work necessary to the completion and perfection of a beautiful product.However, passion is not enough. And although you may not be in the game for this reason in the first ...


App-Marketing-Done-Right:-How-to-Market-Your-App-in-Today

App Marketing Done Right: How to Market Your App in Today's Crowded App Stores


Wednesday, October 23, 2013 by

Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.” Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...


Introducing-the-Amazon-Mobile-Ads-API-(Beta)

Introducing the Amazon Mobile Ads API (Beta)


Monday, March 4, 2013 by

Amazon developers rejoice, they have now taken the next step to help you make more money!Announcing the Amazon Mobile Ads API, now available in beta. The Amazon Mobile Ads API is an in-app display advertising monetization solution, which offers:  A great monetization opportunity with competitive eCPMHigh-quality ads from Amazon and brand advertisers such as Duracel...