cross channel

cross channel news search results

Developer news items we found relating to cross channel

35 results
Airship-has-acquired-Apptimize

Airship has acquired Apptimize


Tuesday, August 27, 2019 by

Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send messages at the time and place that customers will be most responsive —  whether on SMS, push notification, email, mo...


Marketing-experts-say-data-analytics-was-a-good-bet

Marketing experts say data analytics was a good bet


Friday, February 15, 2019 by

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi has reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the brands they represent. A full 98 percent of respondents sai...


Why-app-analytics-tools-can-get-your-app-removed

Why app analytics tools can get your app removed


Friday, February 8, 2019 by

Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...


Mobile-app-advertising-trends-in-2018

Mobile app advertising trends in 2018


Thursday, November 15, 2018 by

PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...


Cross-channel-analytics-and-marketing-automation-solution-get-updated

Cross channel analytics and marketing automation solution get updated


Monday, November 12, 2018 by

Pyze, who says they are now powering over 300,000 mobile / web apps, announced the general availability of its latest growth Intelligence platform release featuring, what they claim, is the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a new user interface. Driven by customer de...


Mobile-advertising-leads-worldwide-growth

Mobile advertising leads worldwide growth


Friday, May 25, 2018 by

Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...


Appian-announces-the-intelligent-contact-center-platform

Appian announces the intelligent contact center platform


Monday, April 30, 2018 by

Appian has announced a new product for rapidly building contact center solutions. Appian Intelligent Contact Center Platform is a new cloud platform tailored to the unique needs of contact center teams. The new platform inherits all of the core attributes of the Appian platform for building omni-channel customer engagement, case management, and intelligent automation so...


Urban-Airship-launches-in-app-automation-engine

Urban Airship launches in app automation engine


Friday, March 16, 2018 by

Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...


Cut-the-Rope-creator-ZeptoLab-transforms-into-a-mobile-app-publisher

Cut the Rope creator ZeptoLab transforms into a mobile app publisher


Tuesday, March 7, 2017 by

ZeptoLab, the app gaming company behind Cut the Rope franchise and the mobile multiplayer hit King of Thieves, announced that they have officially entered the publishing business by opening a website where mobile game developers from all over the world can now leave their submissions.ZeptoLab has been “soft-launching” their publishing activities for about a year by part...


NVIDIA-DRIVE-Design-Studio-gets-integrated-into-Qt

NVIDIA DRIVE Design Studio gets integrated into Qt


Friday, February 24, 2017 by

The Qt Company has announced that it will integrate NVIDIA DRIVE Design Studio, a 3D HMI authoring system, into the Qt ecosystem. With the use of 3D technologies increasing significantly across all industries - especially in the automotive, healthcare and industrial automation sectors - innovative 3D design tools have become highly sought after by organizations and...


Sencha-Test-2.0-launches-for-comprehensive-testing-of-Ext-JS-apps

Sencha Test 2.0 launches for comprehensive testing of Ext JS apps


Wednesday, February 1, 2017 by

Organizations are under increasing pressure to deliver applications to market quickly without compromising quality. With competition only growing more fierce by the day, the necessity for expedients that help produce well written programs is apparent. But lets be honest, there are a lot of hurdles to jump to get the best possible ROI. Perhaps most important of these hur...


SMSpowered-chatbots-and-the-massive-missed-opportunity

SMSpowered chatbots and the massive missed opportunity


Monday, January 30, 2017 by

There’s a lot of buzz around chatbots in the technology industry - what they are, why they’re valuable, how to build a better one, etc. Despite being popular on the tongue however, a new industry survey which polled over 1,500 mobile users in both the US and UK is acting as a wake-up call to enterprises as consumer preferences for new-age mobile communication channels, ...


Check-intrusive-ads-at-the-door:-How-app-marketers-can-use-native

Check intrusive ads at the door: How app marketers can use native


Monday, January 16, 2017 by

The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...


New-tool-for-app-developers-forecasts-how-much-revenue-you-can-earn

New tool for app developers forecasts how much revenue you can earn


Monday, January 16, 2017 by

New tool from Pollen VC, forecasts how much a mobile app can make over it's lifetime.While app developers and marketers understand that Lifetime Value (LTV) - the total revenue generated by a user from the time they download the app until they abandon it - is the most important commercial metric , they often struggle because there is also no uniform way to cal...


Android-ad-revenue-beats-iOS-for-the-first-time-in-new-report-from-Smaato

Android ad revenue beats iOS for the first time in new report from Smaato


Thursday, January 12, 2017 by

As apple cuts iPhone production, Android beats iOS in mobile ad revenue for 1st time.Smaato has released its Q3 2016 Global Trends in Mobile Advertising Report. They analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily weighted toward in-app...


VR-gaming-growth-to-explode-by-2020-

VR gaming growth to explode by 2020


Monday, January 9, 2017 by

Research and Markets has announced the addition of the "Global Virtual Reality in Gaming Market 2016-2020" report to their offering.The report forecasts the global VR in gaming market to grow at a compound annual growth rate(CAGR) of 84.4% during the period 2016-2020.The report covers the present scenario and the growth prospects of the global VR in gaming market for 20...


5-tips-for-selling-your-app-in-international-markets

5 tips for selling your app in international markets


Friday, January 6, 2017 by

What you should know when publishing an app that is targeted for a country outside of the United States.Apps are about as global as the Internet itself, and any successful app developer is smart to look beyond borders for new growth. After all, developers are always on the lookout for new users, particularly high quality and engaged users. They’re also trying to scale t...


Top-3-ways-to-grow-your-audience-with-Facebook-Analytics-for-Apps

Top 3 ways to grow your audience with Facebook Analytics for Apps


Thursday, December 15, 2016 by

We live in a digital world. We shop on our desktop computers, browse the web on tablets, play games on mobile, and interact with bots. We’re always on the go—at work, at home, even on vacation.    That means your ideal audience is out there, waiting to discover and enjoy your app and website or get in touch with you through your bot. To build gre...


Sean-Carron-tells-us-about-Team-Smiles-and-HappinessasaService

Sean Carron tells us about Team Smiles and HappinessasaService


Monday, December 12, 2016 by

Happiness-as-a-Service is an application that allows kids awaiting a transplant, or those who received a transplant, to request a wish, and then connects them with benefactors who can fund their wishes. It enables users to nominate a critically ill child, see a child’s  wish in their local community, and donate - among other features. The users can create &ld...


Native-mobile-ads-outperform-all-other-mobile-ad-units-says-new-report

Native mobile ads outperform all other mobile ad units says new report


Saturday, December 10, 2016 by

YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...


3-reasons-low-code-software-is-helping-IT-departments-be-superheroes

3 reasons low code software is helping IT departments be superheroes


Thursday, December 1, 2016 by

Although we’ve long since entered the digital age, many organizations remain saddled with legacy IT systems, unable to keep up with the growing and ever-changing demands of the business. Not only that, with resources stretched, many IT departments are left with no choice but to prioritize day-to-day management over business innovation. And yet despite considerable chall...


Cross-channel-game-advertising-and-the-holistic-approach

Cross channel game advertising and the holistic approach


Thursday, December 1, 2016 by

Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...


Artificial-intelligence-and-app-development

Artificial intelligence and app development


Tuesday, November 29, 2016 by

The growth of artificial intelligence and machine learning is driving a whole new class of application possibilities. From chatbots to predictive analytics and more, developers and businesses as a whole should explore ways to utilize their customer and business data to deliver better customer service, new products and reimagine their processes. What went wrong...


What-OtherLevels-Says-Can-Boost-Engagement-and-Retention-of-Your-Software

What OtherLevels Says Can Boost Engagement and Retention of Your Software


Thursday, September 22, 2016 by

Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....


Matomy-Media-Creates-New-mtmy-Mobile-Advertising-Agency

Matomy Media Creates New mtmy Mobile Advertising Agency


Thursday, July 28, 2016 by

The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. The mtmy services generates data on app-specific user behavior and applies these insights across multiple ch...


Integrating-Customer-Service-in-Mobile-Apps

Integrating Customer Service in Mobile Apps


Wednesday, April 27, 2016 by

We recently visited with Barry Coleman, CEO at UserCare, which provides customer service software specifically designed for mobile applications. Specifically, we were interested in learning about the value proposition for developers of integrating customer service in mobile apps.Prior to UserCare, Barry served as CTO and VP of Support and Customer Optimization Products ...


Vibes-Releases-New-Mobile-Transactional-Messaging-Platform

Vibes Releases New Mobile Transactional Messaging Platform


Tuesday, April 5, 2016 by

Vibes has launched a new transactional messaging solution to enable companies utilize automated service messaging programs across mobile channels. The company also has released its 2016 Transactional Messaging Consumer Report, which delves into consumer perceptions and preferences in service-based messaging.Vibes new Catapult platform offers transactional messaging feat...


Digital-Performance-Winners-and-Losers-from-the-Super-Bowl

Digital Performance Winners and Losers from the Super Bowl


Wednesday, February 10, 2016 by

Prior to the big game we published the article Online Performance Is as Important as In-Game Performance for the Super Bowl providing a deep dive into how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.    Now we are starting to ...


Splice-Machine-CEO

Splice Machine CEO's Big Data Prediction's for 2016


Monday, December 14, 2015 by

Don’t expect to the momentum of the Big Data train to slow down anytime soon. Monte Zweben, co-founder and CEO of Splice Machine and executive chairman of RocketFuel, a publicly traded, full programmatic marketing platform, provides his insights on what to expect for Big Data for 2016.Businesses will start making decisions in the momentCompanies want to personalize cros...


Teradata-Integrated-Marketing-Cloud-Offers-Expanded-Integrated-Solutions

Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions


Wednesday, October 28, 2015 by

Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...


May-2015-Issue-of-App-Developer-Magazine-Digs-Deep-Into-IoT,-Continuous-Delivery,-and-More-

May 2015 Issue of App Developer Magazine Digs Deep Into IoT, Continuous Delivery, and More


Friday, May 8, 2015 by

Want to get your head around IoT? The May issue of App Developer Magazine focuses on helping app developers do just that, with cover article about how IoT is going to effect business developers. Of course, the issue doesn’t just focus on IoT, including a heavy dose of enterprise development news, monetization strategies, marketing techniques, localization, continuo...


Cross-Channel-Strategies-for-Mobile-App-Publishers

Cross Channel Strategies for Mobile App Publishers


Saturday, April 11, 2015 by

Customers connect and engage with advertisers across many channels, including email, the web, physical locations, social media networks and increasingly, in mobile apps. These channels aren't silos, and users are not channel-specific. People don't only use Facebook, or play Angry Birds, or only read online papers; they increasingly interact with brands across numerous p...


Adobe-Marketing-Cloud-Announces-Updates-for-Programmatic-Ad-Buying

Adobe Marketing Cloud Announces Updates for Programmatic Ad Buying


Thursday, March 12, 2015 by

Adobe as announced a new algorithmic engine and advances in its Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. The company says these updates are in response to the challenges in programmatic ad buying facing today’s advertisers, with too much focus placed on display ad bidding and multiple data vendors pr...


Communicate-to-Your-Mobile-Users-Relevantly:-Use-Personalization-App-Marketing-Methods-and-See-Your-Bottom-Line-Grow

Communicate to Your Mobile Users Relevantly: Use Personalization App Marketing Methods and See Your Bottom Line Grow


Friday, January 30, 2015 by

We all know that it is hard to get new users to try out an app. Most people have around 25 apps on their phones (depending on the information source, it is a little higher or lower, but that is a safe number to work with). It cost money, time, and more to convince someone to add your specific app to their group of apps on their device, and having done that, you need to ...


Crystal-Ball-Predictions-for-Mobile-App-Marketing-in-2015

Crystal Ball Predictions for Mobile App Marketing in 2015


Wednesday, December 10, 2014 by

It’s that time of year when we reach out to mobile industry experts to find out what their predictions will be for 2015. The folks at Localytics are one step ahead of us on the app marketing front, as they have already created an in-depth report, “State of the App: 2014 Review & 2015 Predictions” which includes their predictions on what will impact app marketin...