visionOS 2 Apple Vision Pro now available
Monday, October 21, 2024 by Richard Harris
Apple has released visionOS 2, a significant update designed to enhance the Apple Vision Pro experience. This update introduces the ability to transform favorite photos into spatial photos, new intuitive hand gestures, and a range of new features in popular apps.
visionOS 2 Apple Vision Pro now available worldwide
visionOS 2 is available today, delivering new spat...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
Voice Technology predictions for 2022
Friday, January 14, 2022 by Brittany Hainzinger
Joe Hagan, Chief Product Officer, is responsible for the LumenVox product portfolio. For more than 20 years, Joe has directed high-performing Product Management, Strategy, and Marketing teams across a diverse set of technology companies. Prior to joining LumenVox, Joe established the Product Management function and built out the marketing organization for CiBO Technolog...
Amazon location service launches
Monday, August 23, 2021 by Freeman Lightner
Amazon Web Services, Inc. announced the general availability of Amazon Location Service, a new service that makes it easier and more cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security. With Amazon Location Service, customers can embed location functionality in their applications usi...
Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding.
Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
Blockchain protocol AllianceBlock wants to be your Defi ecosystem
Tuesday, August 17, 2021 by Richard Harris
On a mission to build the world’s first globally compliant decentralized capital market, since its launch in late 2020, the DeFi powerhouse AllianceBlock recently announced partnerships with Chainlink, Ocean Protocol, Injective Protocol, Orion Protocol, CertiK, the London Stock Exchange Group’s Partner Platform and many more.
We had a chat ...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
App localization done right
Thursday, December 27, 2018 by Neal Thoms
Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications.
If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...
Postgres support has been unvieled for Toad Edge
Thursday, June 21, 2018 by Austin Harris
Quest Software unveiled the commercial release of Toad Edge 2.0, which adds support for Postgres. Toad Edge enables developers and database administrators to reduce the time and effort required to develop, manage and maintain Postgres-based open source databases while helping produce optimal performance.
A recent report estimates that more than 70% of new in-house ap...
Automating API testing just got easier
Friday, June 8, 2018 by Richard Harris
SmartBear released a new update to SoapUI Pro, an automated API testing tool. SoapUI Pro 2.4 provides a new native Jenkins plugin for easy integration with the popular CI/CD tool and has enhanced the API Discovery capability to convert API traffic to automated API tests.
As organizations move to shift their testing into earlier development phases and adopt Agile prac...
New PoE chips released by Silicon Labs
Friday, March 9, 2018 by Richard Harris
Silicon Labs has released two new Power over Ethernet (PoE) Powered Device (PD) families delivering integration and efficiency for Internet of Things (IoT) applications. Silicon Labs' Si3406x and Si3404 families include all necessary high-voltage discrete components on a single PD chip. The new PD ICs support IEEE 802.3 at PoE+ power capabilities, flexible power convers...
Dynamsoft Camera SDK for iOS debuts for easier document scanning
Wednesday, January 24, 2018 by Richard Harris
Dynamsoft has introduced a software development kit for iOS app developers to add enterprise-grade document scanning capabilities by easily embedding a mobile capture component in hours or days rather than spending months to build it. The SDK boasts several built-in capabilities such as, automatic document border detection and artifact reductions. The feature set provid...
Women worth more than men in mobile F2P games
Thursday, December 21, 2017 by Richard Harris
New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...
Converting 1.4M lines of code from Flash to Haxe
Thursday, December 14, 2017 by Richard Harris
FlowPlay has announced the completion of an extensive overhaul of the company’s flagship social casino game, Vegas World. The relaunch follows nearly eighteen months of engineering work focused on improving key elements of the user interface including the conversion of all graphics from vector to bitmaps and rebuilding the client-side application to transform the front-...
ABBYY announced their new realtime recognition SDK
Monday, December 4, 2017 by Richard Harris
ABBYY has announced the release of the new version of the ABBYY Real-Time Recognition Software Development Kit (RTR SDK) with added livestreaming video data capture functionality on iOS and Android mobile platforms. The Real-Time Recognition technology is capable of instantly pulling text information from on-screen objects and automatically converting it into digital da...
HTML to PDF gets even easier with PhantomPDF 8.2
Tuesday, January 17, 2017 by Richard Harris
Foxit Software has announced the availability of PhantomPDF 8.2, an enterprise-ready PDF solution offering powerful new collaboration, sharing and self-help tools.PhantomPDF, which replaces more expensive and less innovative solutions in the enterprise, also comes with ConnectedPDF technology, providing a range of cloud-delivered capabilities to improve document se...
3 things you need to know to make Agile software development work
Monday, November 21, 2016 by Christina Lynch
Traditionally, software development follows the Waterfall framework whereby a product is produced sequentially over a series of phases of construction. Waterfall’s big drawback is how tedious it can be for developers, and how unresponsive it is to change. This is a major issue in today’s world where technology is advancing at such a rate that resistance to c...
Sales of laptops from the Summer of 2016 reached $2.2 billion, Apple still king
Tuesday, October 4, 2016 by Austin Harris
According to new research from 1010data, online sales of laptops from the summer of 2016 reached $2.2 billion and grew 12 percent year over year. 1010data uncovered how consumer purchases impacted the biggest players in the laptop space online from June – August 2016. And it turns out that Apple is winning as a brand and as a retailer. This comes from 1010dat...
What OtherLevels Says Can Boost Engagement and Retention of Your Software
Thursday, September 22, 2016 by Richard Harris
Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....
Think Your Mobile App is Hack Proof Think Again
Tuesday, September 20, 2016 by Sam Rehman
In today’s mobile app economy, time to market and quality are critical to stay competitive. Developers race against the clock to create amazing apps, and considerable time is spent to test it again and again; agile and automation plays a big part into this. The goal is a release that is user friendly and resilient as defect-free as possible, offering a product that deep...
Appodeal Now Offers Ad Mediation Based on Predicted Performance for NonProgrammatic Ads
Tuesday, September 6, 2016 by Stuart Parkerson
Appodeal has announced a new AI Prediction Engine feature as part of their programmatic ad mediation services. The new tool is designed to help mobile app publishers receive bids for inventory based on predicted ad conversion rates for non-programmatic ads. Pavel Golubev, CEO, Appodeal commented, “Non-programmatic buyers do not make bids based on impressions;...
Connecting Mobility Dots From Conception to Inception
Thursday, June 2, 2016 by Leonid Antsfeld
It’s clear that our cities are expanding, but with this comes challenges, such as more people, more construction, and more congestion. Getting from point A to point B will only become more difficult as populations grow and demographics change. However, we shouldn’t have to wait. There shouldn’t be obstacles to movement through urban environments.Nowadays, almost every o...
HYPR Launches App Blaster Programmatic App Marketing Platform
Tuesday, May 17, 2016 by Richard Harris
HYPR has announced the launch of the App Blaster app marketing platform. The new programmatic influencer marketing solution is designed to help push apps up the download charts by engaging multiple social media accounts concurrently, to post recommendations to download the app.App Blaster leverages HYPR’s Influencer Audience Demographic Engine to identify which social m...
Metalogix Launches Free Migration Tool for Microsoft OneDrive for Business
Wednesday, May 4, 2016 by Stuart Parkerson
Metalogix has introduced its Essentials for Drives: File Shares to OneDrive Freemium, a new program that allows for the free migration of up to 500 drives (or users) or 1TB of file share content - including files, folders, versions, metadata, and permissions from file systems, file shares or Network Attached Storage (NAS) - into Microsoft's OneDrive for Business. ...
Leveraging Mobile Gameplay Analytics and User Psychology For Retention
Friday, March 25, 2016 by Sergei Kovalenko
Ever since Apple introduced its App Store in 2008, game developers have been lining up for their share of the now almost $50 billion dollar industry. However, designing games that stand out from the rest of the crowd can be extremely difficult and is now just as much art as it science. With over 2,000 new apps being added to the App Store and Google Play daily, dev...
The Best Way to Convert a Web App to a Native App
Tuesday, March 8, 2016 by Bradley Walker
The history of the internet is littered with companies who failed because they did not adapt to new technology. Blockbuster missed the boat on video streaming, Borders didn’t survive the rise of Amazon and e-readers, and Kodak found itself left in the dust by smartphone cameras.Mobile technology has literally taken over the world, and businesses that do not invest quick...
Mobilize.Net's Silverlight Bridge for Universal Windows Platform is Now Generally Available
Tuesday, December 8, 2015 by Richard Harris
The Mobilize.Net Silverlight Bridge has been released for general availability. The tool significantly reduces the work involved to transform Windows Silverlight Phone 8.x code to the new Universal Windows Platform (UWP) and is offered as a free add-on for Visual Studio.The Silverlight Bridge automates a big part of the conversion process from Windows Phone 8.x code to ...
Converting Classic Windows Apps to Web, Mobile and Cloud
Friday, November 13, 2015 by Richard Harris
Mobilize.Net’s WebMAP3 converts classic Windows apps into modern web applications with responsive UI that scales across form factors from PCs to Macs to iPhones, iPads, and Androids.The company has recently announced that its WebMAP3 tool for mobilizing Windows applications now targets AngularJS/Bootstrap. In conjunction with the AngularJS framework, WebMAP3 uses Bootst...
Automate the Conversion from Windows Phone 8.x to Universal Windows Platform
Wednesday, September 23, 2015 by Stuart Parkerson
Mobilize.Net has developed a new tool called Mobilize.Net Silverlight bridge that automates a lot of the conversion process from Windows Phone 8.x code to Universal Windows Platform (UWP). Prior to UWP, about half of all Windows Phone apps were written using WPS (Windows Phone Silverlight). These apps will need significant changes in order to be compatible wi...
Developers Can Make VR Web Apps With AltspaceVR's New SDK
Tuesday, September 22, 2015 by Stuart Parkerson
AltspaceVR’s new Software Development Kit (SDK) provides the ability to create holographic, multi-user web apps and experiences for virtual reality.The SDK allows developers to create VR experiences by converting existing 3D websites or create brand new experiences using Three.js and other JavaScript libraries to create a variety of content that can be experienced with ...
Google Play Updates Offer New Opportunities for Developers to Acquire Users
Tuesday, June 9, 2015 by Stuart Parkerson
At Google I/O new tools to help developers monetize through Google Play were announced including those to help grow an app business, improve decision making based on smarter insights, and better engage user bases with more relevant content.Among the announcements were:App Install Ads: With the new app install ads developers will be able to quickly set up ad campaigns fr...
Localytics Expands Predictive App Marketing Capabilities with Acquisition of Splitforce
Monday, April 20, 2015 by Stuart Parkerson
Localytics has expanded its predictive app marketing capabilities with the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Predictive app marketing provides the ability to leverage user data to predict and personalize engagement with app users at every stage of the customer journey.“Apps have dramatically increased consumers’ exp...
AnyPresence Launches JustAPIs Platform to Build and Deploy RESTful APIs
Tuesday, April 14, 2015 by Stuart Parkerson
AnyPresence, an enterprise backend-as-a-service (MBaaS) provider, has released a new service called JustAPIs - a solution for building and deploying modern RESTful APIs.JustAPIs is designed to solve the API building challenge from the perspective of the enterprise app developer. The platform provides a quick, easy way to define and deploy APIs with specific signatures (...
