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visionOS 2 Apple Vision Pro now available
Monday, October 21, 2024 by Richard Harris
Apple has released visionOS 2, a significant update designed to enhance the Apple Vision Pro experience. This update introduces the ability to transform favorite photos into spatial photos, new intuitive hand gestures, and a range of new features in popular apps. visionOS 2 Apple Vision Pro now available worldwide visionOS 2 is available today, delivering new spat...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023. Free trials have high customer conversion rate These findings come from the ‘Optima...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases. The State of ...
Voice Technology predictions for 2022
Friday, January 14, 2022 by Brittany Hainzinger
Joe Hagan, Chief Product Officer, is responsible for the LumenVox product portfolio. For more than 20 years, Joe has directed high-performing Product Management, Strategy, and Marketing teams across a diverse set of technology companies. Prior to joining LumenVox, Joe established the Product Management function and built out the marketing organization for CiBO Technolog...
Amazon location service launches
Monday, August 23, 2021 by Freeman Lightner
Amazon Web Services, Inc. announced the general availability of Amazon Location Service, a new service that makes it easier and more cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security. With Amazon Location Service, customers can embed location functionality in their applications usi...
Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding. Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
Blockchain protocol AllianceBlock wants to be your Defi ecosystem
Tuesday, August 17, 2021 by Richard Harris
On a mission to build the world’s first globally compliant decentralized capital market, since its launch in late 2020, the DeFi powerhouse AllianceBlock recently announced partnerships with Chainlink, Ocean Protocol, Injective Protocol, Orion Protocol, CertiK, the London Stock Exchange Group’s Partner Platform and many more. We had a chat ...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
App localization done right
Thursday, December 27, 2018 by Neal Thoms
Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications. If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...
Postgres support has been unvieled for Toad Edge
Thursday, June 21, 2018 by Austin Harris
Quest Software unveiled the commercial release of Toad Edge 2.0, which adds support for Postgres. Toad Edge enables developers and database administrators to reduce the time and effort required to develop, manage and maintain Postgres-based open source databases while helping produce optimal performance. A recent report estimates that more than 70% of new in-house ap...
Automating API testing just got easier
Friday, June 8, 2018 by Richard Harris
SmartBear released a new update to SoapUI Pro, an automated API testing tool. SoapUI Pro 2.4 provides a new native Jenkins plugin for easy integration with the popular CI/CD tool and has enhanced the API Discovery capability to convert API traffic to automated API tests. As organizations move to shift their testing into earlier development phases and adopt Agile prac...
New PoE chips released by Silicon Labs
Friday, March 9, 2018 by Richard Harris
Silicon Labs has released two new Power over Ethernet (PoE) Powered Device (PD) families delivering integration and efficiency for Internet of Things (IoT) applications. Silicon Labs' Si3406x and Si3404 families include all necessary high-voltage discrete components on a single PD chip. The new PD ICs support IEEE 802.3 at PoE+ power capabilities, flexible power convers...
Dynamsoft Camera SDK for iOS debuts for easier document scanning
Wednesday, January 24, 2018 by Richard Harris
Dynamsoft has introduced a software development kit for iOS app developers to add enterprise-grade document scanning capabilities by easily embedding a mobile capture component in hours or days rather than spending months to build it. The SDK boasts several built-in capabilities such as, automatic document border detection and artifact reductions. The feature set provid...
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