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Developer news items we found relating to bidding

35 results
$100M-Metaverse-fund-for-Efinity

$100M Metaverse fund for Efinity


Friday, November 12, 2021 by

Enjin announced a $100M Metaverse Fund for Efinity, a cross-chain NFT network it's building on Polkadot. Enjin is also bidding for Auction Slot 4 in Batch 1 of Polkadot's Parachain Auctions, beginning on December 2nd, 2021. If successful, Efinity will begin operating on mainnet by the end of 2021. $100M Metaverse fund for Efinity Efinity's US$100M...


Alexa-Connect-Kit-SDK-lands-from-Amazon

Alexa Connect Kit SDK lands from Amazon


Wednesday, October 27, 2021 by

Amazon has announced Alexa Connect Kit SDK (ACK SDK), a software package that enables Original Design Manufacturers (ODMs) and System Integrators (SIs) to build their own ACK-based modules and differentiated Alexa-compatible smart device solutions without having to worry about managing cloud services, building an app, or writing an Alexa skill. Since the launch of ...


How-to-earn-crypto-and-NFTs-for-playing-your-favorite-games

How to earn crypto and NFTs for playing your favorite games


Wednesday, August 25, 2021 by

Gamers have always dreamed of earning real money by playing their favorite video games. That dream is increasingly becoming a reality with the rise of NFT play-to-earn gaming gaining significance within popular culture, even quickly conforming full-time jobs among many younger demographics who are incentivized with crypto rewards. According to Blockchain Game Report, th...


App-advertising-models-in-the-future

App advertising models in the future


Wednesday, August 25, 2021 by

Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...


Header-bidding-questions-answered-by-AdColony

Header bidding questions answered by AdColony


Wednesday, August 18, 2021 by

In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding. Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...


How-to-attract-more-brand-spending-in-your-apps

How to attract more brand spending in your apps


Friday, April 30, 2021 by

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...


PubMatic-has-announced-OpenWrap-OTT

PubMatic has announced OpenWrap OTT


Tuesday, June 16, 2020 by

Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...


Google-announced-product-updates

Google announced product updates


Tuesday, March 24, 2020 by

As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community. Although we won’t be gathering in person this year, the Google team is hos...


Coronavirus-takes-down-GDC-and-is-impacting-SXSW,-is-E3-next

Coronavirus takes down GDC and is impacting SXSW, is E3 next


Thursday, March 5, 2020 by

San Francisco and the tech industry felt trembles and it wasn’t an earthquake or Godzilla, it was Coronavirus flexing its muscle as the leadership at GDC announced at the end of last week that they were postponing the weeklong Game Developers Conference indefinitely, which was scheduled to kick off March 16. That means that over 30,000 people won’t be attend...


-Facebook-remains-the-top-media-source-for-app-installs

Facebook remains the top media source for app installs


Monday, September 30, 2019 by

AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...


IBM-buys-Red-Hat-what-does-it-mean

IBM buys Red Hat what does it mean


Thursday, September 26, 2019 by

With the IBM/Red Hat acquisition finalized, Jim Whitehurst has reaffirmed Red Hat's commitment to open source following much speculation. Given CloudBees' own commitment to open source through their work with the Jenkins project, Sacha Labourey, CEO of CloudBees, has expressed what a "massive win" this is for both Red Hat and the open-source ...


Unbiased-realtime-inapp-bidding-solution-launches

Unbiased realtime inapp bidding solution launches


Monday, September 16, 2019 by

AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...


Mobile-user-behavior-is-changing-quickly-says-new-Appnostic-report-

Mobile user behavior is changing quickly says new Appnostic report


Monday, June 3, 2019 by

Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey. Consumers unlock their smartphones an average of 70 times a day - and each t...


Ahead-of-GDC-2019,-Google-drops-new-app-advertising-solutions

Ahead of GDC 2019, Google drops new app advertising solutions


Monday, March 18, 2019 by

Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019. The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch. ...


Header-bidding-is-fake-news-according-to-app-advertising-expert

Header bidding is fake news according to app advertising expert


Wednesday, December 19, 2018 by

Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...


New-app-marketing-tool-gets-smart-about-user-acquisition

New app marketing tool gets smart about user acquisition


Tuesday, December 18, 2018 by

Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...


Instant-playable-ads-coming-to-Google-Play-

Instant playable ads coming to Google Play


Tuesday, December 18, 2018 by

CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...


Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


Mobile-app-advertising-trends-in-2018

Mobile app advertising trends in 2018


Thursday, November 15, 2018 by

PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...


Apple-Search-Ads-support-from-Appbi

Apple Search Ads support from Appbi


Friday, November 9, 2018 by

Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal. ...


DuckDuckGo-vs.-Google-vs.-Privacy

DuckDuckGo vs. Google vs. Privacy


Friday, October 19, 2018 by

Online privacy is becoming harder to find - Facebook gathers users’ data to sell to third parties, Google tracks everyone’s searches, ISPs in many countries gather communication data, and governments are increasingly demanding backdoor access to encrypted devices. In the latest news, Google exposed the data of 500,000 Google+ users and didn’t...


Fortnite-for-Android-is-a-trailblazing-risk-for-mobile-banking

Fortnite for Android is a trailblazing risk for mobile banking


Tuesday, August 14, 2018 by

CEO Tim Sweeny of Epic Games, the publisher of the wildly popular Fortnite game, is on a mission to “advance the openness of all platforms” - not to mention side-step Google’s 30% take of developer proceeds - by distributing Fortnite for the Android platform via their website rather than the Google Play store. I applaud a maverick challenging the statu...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


Mobile-monetization-benchmark-report-drops-by-SOOMLA

Mobile monetization benchmark report drops by SOOMLA


Tuesday, July 24, 2018 by

SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry. The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...


Parallel-ad-bidding-solution-launches-by-PubNative

Parallel ad bidding solution launches by PubNative


Friday, July 13, 2018 by

PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...


Mobile-gaming-and-header-bidding

Mobile gaming and header bidding


Wednesday, July 11, 2018 by

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...


Mobile-advertising-leads-worldwide-growth

Mobile advertising leads worldwide growth


Friday, May 25, 2018 by

Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...


More-rewarded-mobile-ads-=-higher-user-engagement

More rewarded mobile ads = higher user engagement


Thursday, April 19, 2018 by

Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...


Mobile-website-or-mobile-app,-the-changing-tides

Mobile website or mobile app, the changing tides


Tuesday, April 17, 2018 by

Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...


Make-interactive-stories-for-mobile-with-Gamebook.io

Make interactive stories for mobile with Gamebook.io


Wednesday, April 4, 2018 by

Gamebook has announced its new production software for the quick creation of high-quality, episodic, interactive stories, such as “choose your own story” style mobile games, interactive audio dramas, interactive books and apps, eLearning apps, and more.GameBook.io is designed for anyone who wants to quickly create interactive stories, including storytellers with little ...


About-that-new-AdMob-open-bidding-platform

About that new AdMob open bidding platform


Wednesday, March 21, 2018 by

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...


New-locationbased-ad-network-surfaces

New locationbased ad network surfaces


Wednesday, March 7, 2018 by

Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...


Adikteev-mobile-marketing-platform-raises-$12M

Adikteev mobile marketing platform raises $12M


Tuesday, February 20, 2018 by

Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...


Reengage-mobile-app-users-with-the-latest-YouAppi-solution

Reengage mobile app users with the latest YouAppi solution


Monday, January 29, 2018 by

YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...


Smart-mobile-marketing-during-the-holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...