Unbiased real-time in-app bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
ironSource expands their in-app programmatic marketplace
Friday, April 27, 2018 by Richard Harris
ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...
Keeping your free to play games and apps profitable
Friday, April 21, 2017 by Richard Harris
Free-to-Play isn't a new concept, it's still a very popular business model for many software companies, game and enterprise alike. But although a F2P platform looks very attractive to prospective customers, the downside is the wager that is made on whether or not enough customers will make the leap to actually pay for the premium items on your platform. It's this consta...
New tool for app developers forecasts how much revenue you can earn
Monday, January 16, 2017 by Richard Harris
New tool from Pollen VC, forecasts how much a mobile app can make over it's lifetime.While app developers and marketers understand that Lifetime Value (LTV) - the total revenue generated by a user from the time they download the app until they abandon it - is the most important commercial metric , they often struggle because there is also no uniform way to cal...
Being smart about competitor mobile ads could increase your eCPM
Monday, January 9, 2017 by Jan Pollack
You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake - the odds a...
7 Facts About Push Alerts That Will Help You Not Be Annoying
Thursday, September 29, 2016 by Richard Harris
Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces open rates, and in turn, retention and engagement. Notifications, in short, are both a powerf...
The Secret to a Successful Mobile Game Launch
Monday, February 3, 2014 by Rick Evans
As a mobile
game developer, analytics are without a doubt one of the most important tools
to help you launch your game. Not only do analytics help you understand the
early performance of your game, but they also provide the context necessary to
guide future product developments and optimize your marketing efforts.
launching your mobile ga...