Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
Strategies for mobile app reengagement
Wednesday, February 22, 2017 by Christian Hargrave
AppLift has released an all new infographic to help app developers understand how they can jump on the second wind of re-engagement of their former users. It also goes on to give information on techniques as to rope people back in and insights into keeping current customers in your app. Installs neither necessarily reflect the success of an app, nor do they guide user e...
Newzoo offers insight into the app market with new survey report
Wednesday, October 5, 2016 by Richard Harris
Global market intelligence firm Newzoo has announced the release of its first Global Mobile Market Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.
According to the report, global app revenues will reach $44.8 billion in 2016...
Webinar To Help Indie Developers Learn How to Increase App Revenues
Thursday, November 19, 2015 by Richard Harris
Apsalar and InMobi will host a webinar titled “Six Ways Top Apps Drive More ROI” to be held on December 10 from 11 am – Noon PST. The webinar will focus on techniques and advice on how to increase ROI for an app based on its category.The webinar will focus on tactics and stratagies practiced by some of the top apps within their specific category. Topics will include:- H...
Lessons From the Consumer App Gold Rush: How Enterprise Mobile App Developers Can Succeed
Tuesday, December 16, 2014 by David Lavenda
Developers continue flocking to mobile applications, and for good reason; according to investment bank Digi-Capital, mobile app revenues could reach $70 billion by 2017. On the other hand, most of these developers are struggling and need to accept that the consumer app Gold Rush is over. Some apps continue to defy reason and explode seemingly overnight (think&...
iOS AdThief Malware Affects Some App Revenue
Thursday, August 21, 2014 by Stuart Parkerson
The Virus Bulletin has posted a new update on iOS/AdThief, a.k.a. Spad, which is a piece of malware that hijacks ad revenue in jailbroken devices and redirects them to the attacker.The Virus Bulletin reports that the malware was first noticed in March 2014. The Bulletin is now publishing a report by Axelle Apvrille which describes the malware in detail.The report shows ...
Report Shows Mobile Developers Are Still Struggling Monetizing Apps
Wednesday, July 23, 2014 by Richard Harris
Vision Mobile’s 7th Developer Economics surveyed more than 10,000 developers on the app economy, tracking developer experiences across platforms, revenues, apps, tools, APIs, segments and regions.Highlights from the report Include:Platform Wars- On a global level the platform wars are ending with iOS claiming the majority of the high-end device market and Andr...
Developers Have a Chance to Increase Amazon App Revenues with New Free Coin Promotion in France, Spain, and Italy
Wednesday, May 14, 2014 by Richard Harris
Last year, Amazon launched Amazon Coins in the US, UK, and Germany. And now, Amazon Coins are available to even more customers in Europe as they are expanding the program to France, Spain, and Italy. With all the free coins out there, developers who have apps that appeal to this user base could see an uptick in revenues.Kindle Fire owners in these countries will receive...
Amazon Allows App Developers to Monetize HTML5 Web Apps
Friday, January 31, 2014 by Stuart Parkerson
Amazon continues to push to find ways to increase its app revenues and has now announced developers can set a list price for web apps.Last fall, Amazon started allowing developers to publish web apps in the Amazon Appstore however these apps were automatically set to free. Now developers can now set a list price in specific currencies based on the lo...
Monetizing Your App with Game Offers
Monday, December 2, 2013 by Thomas Sommer
without doubt the main driver of a developer’s motivation to build great and
beautiful apps. This passion will keep you awake at night and fuel the
creativity and hard work necessary to the completion and perfection of a
passion is not enough.
although you may not be in the game for this reason in the first ...
Distimo Makes API Free to All App Developers
Wednesday, November 20, 2013 by Richard Harris
Distimo has announced that new and existing users can now access their API to track app market data at no charge. The API can be used for gathering analytics, analyzing market trends or generating leads.
Using the API, Distimo App Analytics users can access data like downloads, revenues, rankings and reviews for their own apps, which can be broken down by country, cont...
Vision Mobile Releases “The European App Economy” Report
Tuesday, September 17, 2013 by Stuart Parkerson
Vision Mobile has released a new research report, The European App Economy, which analyzes the relative sizes of the app market in the European Union. The report tracks app revenues and jobs generated by the app economy in the EU28.
In addition to the statistics provided in the report, it also provides recommendations on how the EU can leverage and grow its app econom...
ABI Research Reports Android App Revenues to Rise Faster Than Apple iOS
Saturday, August 31, 2013 by Stuart Parkerson
A recent report by ABI Research is projecting that Android’s app revenues will reach $6.8 billion by the end of this year, almost doubling its 2012 revenues. The company is also reporting that Android revenues will increase from 59.1% to 65.9% when compared to iOS smartphone app revenues over the next twelve months.
“Apple’s iOS still leads all the other mobile operati...
Lower your app price, increase downloads
Monday, February 4, 2013 by Richard Harris
A recent study finds when app developers lower the price of their apps, revenue increases up to 8X. The company surveyed 850 iPhone and 930 iPad apps that had changed price at least once in December and studied the effects when this price changed between $1 and $3.Dropping the price of an app can also have a significant impact on developer revenues, with a one-wee...