iOS 12 notification changes should make you rethink your messages
Friday, September 21, 2018 by Richard Harris
It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users.
In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
Urban Airship powers mobile wallets with Google Pay
Tuesday, May 8, 2018 by Richard Harris
Urban Airship unveiled a digital customer engagement platform to support Google Pay tickets - a new capability announced on the mainstage at Google I/O 2018. Urban Airship worked with Google Pay to create streamlined and engaging ticketing and boarding pass experiences. The combination of Google Pay’s new ticket support and the Urban Airship platform now make it easy fo...
Teladoc mobile doctor consultation app is now available
Thursday, January 11, 2018 by Austin Harris
Teladoc has announced the commercial availability of its integrated mobile app experience. Members can now benefit from a single, patient-centered point of access to answers for a wide array of medical needs, as the app combines the high frequency care services traditionally provided by Teladoc, along with the expert specialty medical and second opinion services of Best...
The evolution of Cloud Firebase
Thursday, October 5, 2017 by Richard Harris
These days, if you're developing a mobile or web app, there's a good chance you'll need to sync your data to the cloud. Maybe that's because your users want to share data with their friends for some exciting in-app collaboration, or maybe they simply want to access their data from more than one device.But syncing data between all those devices and the cloud isn't quite ...
App development costs study released by Clutch
Tuesday, October 3, 2017 by Austin Harris
Most app development companies require a pre-development research or 'discovery' stage with their clients to clarify project objectives and details and gauge client expectations, according to new survey data from Clutch, a leading B2B ratings and reviews firm. Nearly 70% of 102 app development companies surveyed say they mandate this discovery phase, which also helps fo...
Analysis reveals app push notifications increase spending by 16 percent
Tuesday, August 29, 2017 by Richard Harris
Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...
Study finds Android outperforms iOS in user reaction time for push alerts
Monday, June 26, 2017 by Richard Harris
Accengage, a push notification technology company for Mobile Apps, Websites and Facebook Messenger, is has released the 2017 Edition of their annual Push Notification Benchmark. In addition to updating Push Notification opt-in and reaction rates for Mobile Apps on iOS & Android overall, by industry and country, the study reveals for the very first time: mobile app r...
Which Operating System Keeps Users More Engaged
Monday, July 4, 2016 by Momchil Kyurkchiev
Google and Apple are locked in an incredibly tight race for mobile dominance. A lot is up in the air with upcoming Android N and iOS 10, but one thing is clear: right now, Android is winning, not only in market share, but also in app engagement. However, all that could change with announcements from Google I/O and WWDC.Keeping users engaged is more important than ever a...
Transforming Your Employees Into Active Participants Through App Engagement
Saturday, June 11, 2016 by Sal Camarda
There is no doubt that our smartphones are highly valuable to us and have become an extension of our lives. Smartphones have changed how we live, work, create, and maintain relationships. Mobile platforms can improve awareness and engagement around corporate values and significantly enhance the corporate, organizational and community event and initiative experience.
&n...
Magnet Systems Launches Apache Open Source Solution for Messaging in iOS and Android Apps
Thursday, May 28, 2015 by Richard Harris
Magnet Systems has introduced Magnet Message, an Apache open source solution that allows developers to build messaging into any iOS, Android or hybrid mobile application. Magnet Message provides a robust set of functionalities right out of the box, including push messaging, in-app chat, rich message payloads, message delivery confirmation, and publish-subscribe cap...
Amazon Fire Phone and Kindle Fire Now Supports Urban Airship’s Mobile Push and In App Messaging
Thursday, July 10, 2014 by Richard Harris
One measure of the success of an app market is its ability to get third party providers to make available support products and services for developers who create apps for that platform. That’s one of the problems BlackBerry encountered as the vast majority of mobile industry companies took a wait and see approach, resulting in limited access to the app developers tools ...
Apmetrix Upgrades Mobile App Analytics Platform
Sunday, April 27, 2014 by Richard Harris
Apmetrix, a provider of business intelligence solutions for games and apps, has announced that 40 new data sources have been added to its real-time analytics platform. The addition of data includes sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vim...
Updates to Google Cloud Platform Include New Version of Mobile Backend Starter and Google Cloud Endpoints GA Version
Monday, November 11, 2013 by Stuart Parkerson
As the Google Cloud continues to woo developers, an announcement has been made that Google Cloud Endpoints has now moved to general availability and a new version of Mobile Backend Starter is now available.
Google Cloud EndpointsGoogle Cloud Endpoints helps developers build their own backend offering a simple way to create, expose and consume APIs served from App Engin...
Google Launches Cloud Based Backend Tools for iOS App Developers
Monday, October 14, 2013 by Stuart Parkerson
Google is trying to bring iOS app developers closer into its fold with the announcement of iOS tools in the Google Cloud Platform.
For the uninitiated, mobile backends enable developers the opportunity to create connected mobile apps without writing server-side code. Google’s offering for server-side development for iOS developers is its new Mobile Backend ...
Localytics Upgrades Marketing and Analytics Platform for Mobile and Web App Developers
Monday, August 12, 2013 by Stuart Parkerson
Localytics has announced updates to its marketing and analytics platform for mobile and web apps. The company has made the introduction to help app developers better understand and enhance the app marketing lifecycle, including acquisition, customer interaction, testing, personalization and monetization.
The company’s new “Localytics Interact – Push Messaging” allows ...
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