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Developer news items we found relating to app install

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Privacy-Sandbox-on-Android-launched-by-AppsFlyer-and-Unity-Ads

Privacy Sandbox on Android launched by AppsFlyer and Unity Ads


Tuesday, September 17, 2024 by

AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...


Unified-iOS-report-from-Singular

Unified iOS report from Singular


Monday, August 19, 2024 by

Singular recently announced its new proprietary measurement methodology: Unified Measurement. The new Unified iOS Report, utilizing our Unified Measurement technology, is already live to all Singular customers and provides unified and accurate reporting for all iOS mobile marketers’ paid, organic, and owned media app installs.  Singular customers have repo...


Apps-with-highest-install-rates-(CPI)-revealed-in-latest-report

Apps with highest install rates (CPI) revealed in latest report


Wednesday, August 7, 2024 by

SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering a comprehensive analysis of App Store Optimization (ASO) benchmarks and mobile trends for 2024. The report delves into three key app categories: finance, shopping, and utilities. Apps with highest install rates (CPI) revealed from S...


Engage-SDK-and-collections-launched-for-Android-developers

Engage SDK and collections launched for Android developers


Tuesday, July 30, 2024 by

Android has unveiled a new on-device surface called Collections, designed to showcase personalized content and enhance user engagement beyond the Play Store. This feature, first teased at this year's Google I/O, is powered by the Engage SDK and aims to extend app discovery by offering a seamless user experience. Engage SDK and collections for Android developers e...


ATT-user-opt-in-insights-from-AppsFlyer

ATT user opt in insights from AppsFlyer


Tuesday, April 30, 2024 by

Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...


Gaming-app-insights-report-from-AppLovin-and-Adjust

Gaming app insights report from AppLovin and Adjust


Monday, April 1, 2024 by

Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...


BPM-self-contained-apps-to-improve-agility-and-competitiveness

BPM self contained apps to improve agility and competitiveness


Tuesday, April 18, 2023 by

The needs and objectives of business evolve fast, and continuously, in a competitive environment. This places a heavy demand on enterprise IT teams to develop and deliver and change business applications rapidly. BPM self-contained applications offer a new approach to business process management (BPM) process-based applications. This approach aims to simpli...


App-marketing-for-subscription-apps-report

App marketing for subscription apps report


Friday, June 17, 2022 by

AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...


Fastest-growing-crypto-apps-in-Europe-are-MetaMask-and-KuCoin

Fastest growing crypto apps in Europe are MetaMask and KuCoin


Friday, May 20, 2022 by

Recent data from Cryptomonday.de indicates that KuCoin and MetaMask are the Fastest Growing Crypto apps in Europe. They had a combined 3M Installs in the first quarter of 2022. KuCoin and MetaMask are the fastest growing crypto apps in Europe Cryptomonday.de CEO Jonathan Merry attributes the faster growth rate of these apps to solid user growth in Russia, Turkey, ...


The-App-Marketers-New-Year-Resolution-for-2022

The App Marketers New Year Resolution for 2022


Friday, February 25, 2022 by

Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...


The-impact-of-iOS14-on-digital-advertising

The impact of iOS14 on digital advertising


Tuesday, July 6, 2021 by

The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app). We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...


5-trends-that-will-shape-the-future-of-mobile-apps

5 trends that will shape the future of mobile apps


Thursday, January 14, 2021 by

COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...


Blockchain-social-network-offers-Trump-free-lifetime-membership

Blockchain social network offers Trump free lifetime membership


Monday, January 11, 2021 by

On Monday, the two founders of Dream-Real.com, a new global social network built on the Blockchain, will formally offer President Donald Trump a free, lifetime membership to the international platform.  Blockchain social network offers Trump free lifetime membership Their offer is in response to Twitter and a host of other platforms banning not only the ...


App-discovery-increases-coming-in-2021

App discovery increases coming in 2021


Thursday, January 7, 2021 by

COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...


How-to-avoid-mobile-phone-apps-from-leaking-your-personal-data

How to avoid mobile phone apps from leaking your personal data


Wednesday, November 18, 2020 by

Most people have dozens of mobile phone apps installed on their phone, tablet, or even their smartwatch. In fact, the average person has about 60 to 90 mobile phone apps on their phone. Out of all those apps, many of them could be leaking your personal data. How can you protect yourself? One of the primary ways is by installing a VPN, but there are other ways, too. Here...


Fitness-app-installs-up-67%-since-COVID-19

Fitness app installs up 67% since COVID-19


Thursday, August 20, 2020 by

As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...


AppsFlyer-released-its-first-retargeting-report

AppsFlyer released its first retargeting report


Friday, June 12, 2020 by

AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...


Latin-America-loves-business-and-finance-apps-Adjust-study-finds

Latin America loves business and finance apps Adjust study finds


Tuesday, February 25, 2020 by

Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app. This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...


How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


StrandHogg-Android-vulnerability-identified

StrandHogg Android vulnerability identified


Thursday, December 5, 2019 by

Promon, a Norwegian app security company, has identified tangible evidence of a dangerous Android vulnerability that allows malware to pose as any legitimate app, granting hackers access to private SMS’ and photos, steal victims’ log-in credentials, track movements, make and/or record phone conversations, and spy through a phone’s camera and microphone...


Why-you-are-losing-app-customers

Why you are losing app customers


Wednesday, November 6, 2019 by

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...


App-by-Appix-engages-audiences

App by Appix engages audiences


Monday, October 14, 2019 by

APPIX, a new audience engagement, and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over ...


The-fastest-growing-app-markets-in-2019

The fastest growing app markets in 2019


Thursday, October 10, 2019 by

Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed. Faste...


InApp-advertising-2019-survey-released

InApp advertising 2019 survey released


Thursday, October 3, 2019 by

Fyber has released the 2019 State of In-App Advertising and Monetization survey, which looks into the present and future of in-app advertising and monetization. Fyber commissioned Sapio Research to conduct the survey among 400 marketers and 400 app developers in the UK and US. The results show a dramatic shift away from the traditional waterfall model of trading in-app ...


-Facebook-remains-the-top-media-source-for-app-installs

Facebook remains the top media source for app installs


Monday, September 30, 2019 by

AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...


Package-Feed-module-released-by-Flexera

Package Feed module released by Flexera


Friday, August 16, 2019 by

Flexera, the software company that helps organizations realize technology’s power to accelerate their business, released the Package Feed Module, a new add-on module for its popular AdminStudio product. AdminStudio saves users time and money preparing applications for deployment. AdminStudio is a tool used for creating custom deployment...


Kx-technology-to-power-antifraud-platform-from-Machine-Advertising

Kx technology to power antifraud platform from Machine Advertising


Monday, June 24, 2019 by

Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...


The-best-places-to-market-your-app-listed-in-new-report-from-AppsFlyer

The best places to market your app listed in new report from AppsFlyer


Monday, March 25, 2019 by

AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google. Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Commercial-vs-open-source-for-app-monitoring

Commercial vs open source for app monitoring


Wednesday, January 2, 2019 by

In 2019 you might already be asking yourself, "Should we go with open source or commercial monitoring for our growing cloud application?” This question is as old as open source software itself, but with the rapid growth of cloud-native applications (software that utilizes services and infrastructure provided by cloud providers like Amazon EC2, Azure, IBM...


Mobile-app-ad-spending-predicted-to-hit-$64B-by-2020

Mobile app ad spending predicted to hit $64B by 2020


Thursday, December 20, 2018 by

The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...


Apple-Search-Ads-support-from-Appbi

Apple Search Ads support from Appbi


Friday, November 9, 2018 by

Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal. ...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Marketing-your-app-on-Snapchat-just-got-a-little-easier-with-Tenjin

Marketing your app on Snapchat just got a little easier with Tenjin


Tuesday, October 23, 2018 by

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.   “With...