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Developer news items we found relating to app growth

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Record breaking year for fintech 2024

Tuesday, December 31, 2024 by Brittany Hainzinger

A new analysis of finance, fintech and crypto apps on the Google Play Store by app growth solutions company SplitMetrics, has found that UK neobanks have surpassed UK legacy banks in terms of app downloads for the very first time ahead of the festive season. As it stands, UK neobanks have an estimated 71.78m Android users, 200k ahead of UK legacy banks with 71....

Apps with highest install rates (CPI) revealed in latest report

Wednesday, August 7, 2024 by Richard Harris

SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering a comprehensive analysis of App Store Optimization (ASO) benchmarks and mobile trends for 2024. The report delves into three key app categories: finance, shopping, and utilities. Apps with highest install rates (CPI) revealed from S...

AI app store optimization services from SplitMetrics and App Radar

Thursday, November 16, 2023 by Richard Harris

SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal. The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...

The App Marketers New Year Resolution for 2022

Friday, February 25, 2022 by Andrey Kazakov

Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...

Huawei Developer Conference highlights

Tuesday, November 2, 2021 by Richard Harris

The annual Huawei Developer Conference 2021 (HDC 2021) recently returned, kicking off an eventful weekend filled with highly anticipated hardware and software launches, keynotes, and tech sessions. The conference began with a bang, as five Huawei speakers affirmed their goal to forge a smart, safe and flourishing ecosystem alongside its partners in the opening keynot...

iOS 15 benchmark updates from AppsFlyer

Monday, November 1, 2021 by Brittany Hainzinger

AppsFlyer is back with an updated data set for iOS14+ Benchmarks. iOS 15 adoption hits 30% after 5 weeks since the release The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame. iOS Shopping app...

Lawsuit from US developers sways Apple

Friday, August 27, 2021 by Richard Harris

Apple has announced a number of changes coming to the App Store that, pending court approval, will resolve a class-action suit from US developers. The terms of the agreement will help make the App Store an even better business opportunity for developers while maintaining the safe and trusted marketplace users love. Apple appreciates the developer feedback and ideas that...

Growing your gaming app by looking at the data

Tuesday, August 10, 2021 by Andrey Kazakov

The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...

The impact of iOS14 on digital advertising

Tuesday, July 6, 2021 by Freeman Lightner

The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app). We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...

2 pillars of privacy: the app developers guide

Thursday, July 1, 2021 by Alex Ritchie

Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry. How has iOS 14.5 affected your company? Developers are taking stock and trying to figure out how the change will ultimately affect their bott...

Developer edition of Incognia fraud prevention solution has launched

Tuesday, May 4, 2021 by Brittany Hainzinger

Incognia announced the launch of its Developer Edition, a free version of Incognia’s mobile fraud prevention solution for mobile app developers. The offering allows mobile developers to add frictionless fraud prevention to fintech and mcommerce apps, enabling superior UX design and account security within their apps. Developers benefit from Incognia’s rapid ...

How to attract more brand spending in your apps

Friday, April 30, 2021 by Joe Lige

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...

Mobile app growth report from Adjust has been released

Monday, April 12, 2021 by Brittany Hainzinger

Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...

Try to make web apps like native apps in 2021

Wednesday, January 6, 2021 by Freeman Lightner

Consumers will want to work seamlessly between desktop and mobile. We will continue to see an accelerated trend towards modifying web apps to exhibit mobile app-like functionality and bring rich desktop features to the phone. Addressing system-switching fatigue Businesses will seek more integrated solutions to reduce the number of portals users must log in to, whe...

Mobile app growth and revenue to remain strong in 2021

Tuesday, January 5, 2021 by Richard Harris

Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue. Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...

MobilityWare acquires Jump Ramp Games including Lucktastic brand

Tuesday, September 3, 2019 by Brittany Hainzinger

MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...

Moshi Blum joins Adjust as General Manager Israel

Wednesday, August 28, 2019 by Brittany Hainzinger

Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...

How to calculate app lifetime value

Tuesday, July 24, 2018 by Jonathan Raveh

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...

Diffusion 6.0 messaging platform launches

Friday, October 20, 2017 by Richard Harris

Push Technology has announced the release of Diffusion 6.0 - Push Technology’s data streaming and messaging platform is available on-premise, in-the-cloud, or in hybrid configurations. Speed, resiliency, and ease of scalability are the fundamental requirements for Mobile and IoT application development. Challenges created by unreliable and congested networks stand in th...

Tizen app developer growth is exploding says Hokyu Choi from Samsung

Thursday, August 3, 2017 by Richard Harris

Ever since Samsung released their own operating system, Tizen OS, into the market back at the beginning of 2012, Samsung has been continuously pushing for the adoption of the mobile OS on their devices. But although Android still dominates a majority share of Samsung devices in many regions, the growth of the Tizen OS is not to be overlooked and still has the potential ...

Latin American App Users Up for Grabs by Android Developers and Hardware Makers

Friday, August 5, 2016 by Richard Harris

Editors note: Contributed by Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager With the 2016 Rio Olympics starting today, we decided to take a look at smartphone and app growth in Latin America. Though the region has been slower to adopt mobile apps in years past, largely a result of limited high-speed data connectivi...

Pyze Mobile App Analytics Business Intelligence Emerges from Stealth

Wednesday, March 30, 2016 by Richard Harris

We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...