5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
Ahead of GDC 2019, Google drops new app advertising solutions
Monday, March 18, 2019 by Richard Harris
Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019.
The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch.
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Google I-O 2018 is aimed at helping developers earn and grow more
Wednesday, May 9, 2018 by Richard Harris
At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
Apps built with Xamarin now have access to Insert's marketing platform
Friday, October 14, 2016 by Richard Harris
Insert just announced that its software is now accessible to apps built with Xamarin. Users of the Xamarin solution, which uses existing skills, teams, and code to deliver native Android and iOS apps, can begin to use Insert’s technology to rapidly deploy in-app campaigns, with no coding required.With Insert, Xamarin app owners and marketers now have the ability to enga...
How revenue recycling can help you improve capital and fund growth
Tuesday, October 4, 2016 by Martin Macmillan
Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...
Three ways programmatic is changing mobile app monetization
Monday, October 3, 2016 by Ross Barasch
Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...
Lots of App Development Goodies Announced at Google I-O 2015 Including Android M Developer Preview
Friday, May 29, 2015 by Stuart Parkerson
A number of new initiatives were announced at the keynote of the 8th annual Google I/O conference as more than 5,600 developers looked on at Moscone Center. The event also was viewed by over 530 I/O Extended communities around the world and millions via the I/O Live stream. During the keynote, Google made a number of announcements that covered the evolution of the ...
Google Releases AdWords App to Manage Ad Campaigns
Friday, March 13, 2015 by Stuart Parkerson
Google is introducing the AdWords app to allow AdWords users to view and manage ad performance. When opening the app, an overview of clicks, costs, and conversions is provided. For more insights, users can view metrics by ad group, day of week and device.It is offered as a companion to a user’s desktop account and provides the following functionality:- View campaign sta...
Placecast Debuts Location Based Mobile DSP
Thursday, September 12, 2013 by Richard Harris
App developers could see increased revenue with the launch of Placecast’s new product, the PlaceAD location based demand-side platform (DSP).
With the new service, marketers will be able to launch location based mobile app campaigns with the added benefit of further segmenting their audience by age, gender, interests, device type/operating system, time of day, and we...