5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
Kintone's redesigned mobile app
Friday, June 21, 2019 by Austin Harris
Kintone announced a newly redesigned mobile app with a brand new user interface, better search and navigation capabilities, more intuitive workflows, updated notifications, and more. Kintone’s new mobile app was rebuilt to provide a more seamless experience for business users on the go.
The challenge most no-code solutions face is delivering a coherent experien...
Developers are invited to free Space App Camp
Wednesday, June 5, 2019 by Richard Harris
Huge amounts of data from space are produced daily by the Earth observation (EO) program Copernicus and its Sentinel satellites. This big data from space, including information on our planet’s atmosphere, land, and water, offer countless opportunities in connection with mobile apps.
The ESA Space App Camp aims to make EO data and services accessible to a wide r...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Austin Harris
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
Ahead of GDC 2019, Google drops new app advertising solutions
Monday, March 18, 2019 by Richard Harris
Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019.
The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch.
...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
SAP Data Hub launched at SAP TechEd conference
Friday, October 5, 2018 by Austin Harris
SAP SE announced the latest release of SAP Data Hub, which helps build agile, data-driven pipeline applications that tap a single, logical data set representing an entire enterprise. The all-in-one data orchestration solution distills business value from all data for operational excellence and digital expansion. The announcement was made at the SAP TechEd conference, be...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Tackle big data from space at Space App Camp
Monday, June 25, 2018 by Richard Harris
Big data from space such as the EO program Copernicus and the ESA Sentinel satellites provides tremendous amounts of data to many industry sectors. This big data from space offers countless opportunities in connection with mobile apps: From space, our planet’s atmosphere, land, and water can be continuously monitored for multiple application fields.
To ma...
Google I-O 2018 is aimed at helping developers earn and grow more
Wednesday, May 9, 2018 by Richard Harris
At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
VMware CodeHouse increases the representation of women in tech
Monday, July 17, 2017 by Richard Harris
VMware CodeHouse is a three-day coding experience where the brightest female engineering students from top universities across the U.S. come together to harness the power of collective thought and compete to develop the strongest solutions for increasing the representation of women in technology. We recently spoke with Laura Greenwald, VMware's Global Head of Talent Acq...
Find angel investors in real time with this app
Tuesday, June 27, 2017 by Richard Harris
2UP Technology, Inc., a mobile application developer of peer-to-peer video apps, has announced the launch of “Pitch Investors Live,” a new app that connects entrepreneurs with investors using live video. The app connects entrepreneurs looking to turn their idea into a reality with angel investors who are looking to find great new companies in which to invest. The app is...
Becoming a citizen developer
Thursday, April 6, 2017 by Richard Harris
Editors note: Guest submission by Oren Ariel, CTO and Cofounder, CaprizaThe latest numbers show that the Personal Computer market shrank another 6% in 2016, the third consecutive year of slowing sales. Smartphone sales continued to grow, and internet traffic from mobile devices actually exceeded traffic from PCs for the first time in October of 2016. Mobile is the new e...
App Camp For Girls looks to train the next generation
Thursday, March 9, 2017 by Richard Harris
App Camp For Girls, a non-profit organization aimed at correcting the gender imbalance in the software industry, has opened 2017 registration for its popular summer program that teaches girls how to make mobile apps in one week. The program launches its first Chicago camp in 2017, in addition to Portland, Seattle, and Phoenix. This year, the aspiring developers will use...
Apps built with Xamarin now have access to Insert's marketing platform
Friday, October 14, 2016 by Richard Harris
Insert just announced that its software is now accessible to apps built with Xamarin. Users of the Xamarin solution, which uses existing skills, teams, and code to deliver native Android and iOS apps, can begin to use Insert’s technology to rapidly deploy in-app campaigns, with no coding required.With Insert, Xamarin app owners and marketers now have the ability to enga...
How revenue recycling can help you improve capital and fund growth
Tuesday, October 4, 2016 by Martin Macmillan
Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...
Three ways programmatic is changing mobile app monetization
Monday, October 3, 2016 by Ross Barasch
Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...
Adcolony Studies the Impact of Advertising Creative on AppInstall Campaigns
Friday, June 24, 2016 by Richard Harris
Adcolony conducted a recent study into the impact of advertising creative on app-install campaigns. The company indexed over 11,000 ad creatives for more than 2,500 apps, tagging each with the specific creative elements featured within, from use of voiceover or other sound effects to text callouts and live action. Over 10 billion mobile video ad impressions were analyze...
Didn't Get a Ticket to WWDC Check Out These Alternate Events in San Francisco
Friday, May 27, 2016 by Stuart Parkerson
Apple’s annual WWDC developer conference is a notoriously hard ticket to get. And if you are one of the lucky ones, congratulations! For everyone else, you can still immerse yourself in all things Apple with other events that are being in San Francisco held during the week of June 13 - 17. While you might not be able attend the actual event, you can still network a...
Lots of App Development Goodies Announced at Google I-O 2015 Including Android M Developer Preview
Friday, May 29, 2015 by Stuart Parkerson
A number of new initiatives were announced at the keynote of the 8th annual Google I/O conference as more than 5,600 developers looked on at Moscone Center. The event also was viewed by over 530 I/O Extended communities around the world and millions via the I/O Live stream. During the keynote, Google made a number of announcements that covered the evolution of the ...
Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10
Wednesday, May 6, 2015 by Richard Harris
Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int...
Google Releases AdWords App to Manage Ad Campaigns
Friday, March 13, 2015 by Stuart Parkerson
Google is introducing the AdWords app to allow AdWords users to view and manage ad performance. When opening the app, an overview of clicks, costs, and conversions is provided. For more insights, users can view metrics by ad group, day of week and device.It is offered as a companion to a user’s desktop account and provides the following functionality:- View campaign sta...
App Camp For Girls Launches New Locations
Thursday, March 5, 2015 by Richard Harris
App Camp For Girls is launching two new locations in Summer 2015. Camp sessions will take place in Vancouver, BC, and Martinsville, NJ, along with established locations Portland, OR, and Seattle, WA. Campers receive a broad introduction to the process of iOS app development, from brainstorming and designing ideas to building and pitching their apps. The girls use Mac co...
New App Marketing and Promotion with Google Search, Google Display Network and YouTube
Monday, August 25, 2014 by Stuart Parkerson
The Google Adwords team has announced the global availability of app promotion ads across Google Search, the Google Display Network and YouTube.There are over 100 billion searches per month Google and sometimes this content lives on a website, sometimes it’s in an app. Now, regardless of where the content is located, developers can get their apps into an ad by using a n...
App Marketing, Stop Throwing Your Money at the Problem
Monday, March 3, 2014 by Inbar Chap
The value of marketing for app developers is undeniable. So
why do so many app developers find it tough to get on board the marketing train
early? It’s natural for the development process to take precedence, but as
competition between apps is strikingly high (Gartner says that 102 billion apps
were downloaded globally in 2013), developers should be fighting harder a...
Placecast Debuts Location Based Mobile DSP
Thursday, September 12, 2013 by Richard Harris
App developers could see increased revenue with the launch of Placecast’s new product, the PlaceAD location based demand-side platform (DSP).
With the new service, marketers will be able to launch location based mobile app campaigns with the added benefit of further segmenting their audience by age, gender, interests, device type/operating system, time of day, and we...
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