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Results-from-2020-Quarterly-Mobile-Index-report

Results from 2020 Quarterly Mobile Index report


Tuesday, May 19, 2020 by

PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...


Trust-over-IP-Foundation-hosted-by-Linux

Trust over IP Foundation hosted by Linux


Tuesday, May 5, 2020 by

The Linux Foundation announced it will host the Trust over IP (ToIP) Foundation, an independent project to enable trustworthy exchange and verification of data between any two parties on the Internet. The ToIP Foundation will provide a robust, common standard that gives people and businesses the confidence that data is coming from a trusted source, allowing them to conn...


The-fastest-growing-app-markets-in-2019

The fastest growing app markets in 2019


Thursday, October 10, 2019 by

Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed. Faste...


InApp-advertising-prices-are-on-the-rise-says-new-report

InApp advertising prices are on the rise says new report


Wednesday, September 4, 2019 by

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...


Advertisers-are-ditching-the-open-market-report-from-PubMatic-says

Advertisers are ditching the open market report from PubMatic says


Thursday, August 22, 2019 by

PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...


Blockchain-service-provider-Rockside-launched-cloudmanaged-version

Blockchain service provider Rockside launched cloudmanaged version


Friday, July 12, 2019 by

Rockside, a blockchain service provider that helps companies build decentralized apps (dApps), has announced the release of the cloud-managed version of its tool. Although Rockside’s current on-premises model enables the deployment and management of blockchain infrastructure on enterprise infrastructure or private clouds (AWS, Google Cloud, Azure), the new clou...


Mobile-advertising-trends-to-watch-in-2019

Mobile advertising trends to watch in 2019


Tuesday, May 28, 2019 by

PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...


Women-are-using-financial-apps-more-than-men-says-Liftoff-report

Women are using financial apps more than men says Liftoff report


Friday, April 12, 2019 by

Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...


Zinier-gets-$22M-to-transform-field-service-management-with-automation

Zinier gets $22M to transform field service management with automation


Monday, March 11, 2019 by

Zinier has raised $22 million in Series B funding to accelerate global growth and expand its platform to meet the growing needs of field service organizations. Returning investor Accel led the round, along with Founders Fund, Nokia-backed NGP Capital, Qualcomm Ventures LLC and returning France-based investor Newfund. The investment coincides with the field service in...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Mobile-game-spending-is-dominated-by-women-says-Liftoff

Mobile game spending is dominated by women says Liftoff


Wednesday, August 22, 2018 by

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...


Node.js-developer-survey-reveals-unique-environment-insights

Node.js developer survey reveals unique environment insights


Tuesday, June 5, 2018 by

The Node.js Foundation announced the availability of its Node.js User Survey Report. Key findings of the survey reveal the benefits of Node.js expand over time, resulting most often in improved developer productivity and satisfaction and reduced development costs. Containers and cloud-native computing are on the rise with 58% of overall users noting they using Kubernete...


Making-inapp-purchase-whales-is-more-expensive-than-you-think

Making inapp purchase whales is more expensive than you think


Friday, December 1, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...


Low-code-and-no-code-app-development-benefits

Low code and no code app development benefits


Wednesday, October 25, 2017 by

No-code and low-code platforms serve development projects in a myriad of different ways. It’s all about assessing a business user's ability and the problem at hand to determine the best approach for the job.That's why we had a chat with John Carione, Product Marketing strategy at Quick Base to learn more about No-code and Low-Code application development.ADM: We've hear...


Realm-2.0-launches-with-all-new-features

Realm 2.0 launches with all new features


Sunday, October 22, 2017 by

Realm has announced Realm Platform 2.0 a significant upgrade to their mobile database solution that makes it easier for developers to build real-time, responsive mobile apps that deliver an improved user experience.The Realm Platform empowers organizations and developers to build mobile apps that offer real-time features like messaging and collaboration that were previo...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


IT-pros-think-their-job-will-get-harder-in-next-3-years

IT pros think their job will get harder in next 3 years


Tuesday, August 22, 2017 by

ManageEngine, a real-time IT management company and creators of ServiceDesk Plus has announced the results of its IT Service Management Future Readiness survey. The report, which was conducted in collaboration with ITSM.tools, consisted of ten questions that focused on the opportunities and challenges ITSM will see in the future. It was presented to ITSM professionals a...


PagerDuty-expands-into-APAC-regions-along-with-new-Australia-IT-report

PagerDuty expands into APAC regions along with new Australia IT report


Tuesday, August 1, 2017 by

PagerDuty, a provider of digital operations management, has announced the launch of its local team in Sydney, Australia. The global expansion will help the company further grow its presence in the Asia-Pacific region and address the increasing need for digital operations management software. The company also announced the appointment of David Wall, former head of APAC s...


The-best-month-to-acquire-users-is-in-September-finds-new-report

The best month to acquire users is in September finds new report


Wednesday, June 21, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...


Weather-apps-have-the-highest-mobile-ad-eCPM-finds-new-report

Weather apps have the highest mobile ad eCPM finds new report


Thursday, June 8, 2017 by

A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report",  data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...


mTraction-TVSync-looks-to-expand-into-TV-marketing

mTraction TVSync looks to expand into TV marketing


Thursday, May 4, 2017 by

mTraction TVSync was launched by Affle in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. mTraction is used to track real-time TV commercials and sync digital ad...


Yorktel-CEO-explains-why-they-are-winning-in-video-communications

Yorktel CEO explains why they are winning in video communications


Friday, March 24, 2017 by

Ron Gaboury, CEO of Yorktel is crediting his company’s record success to a multi-tiered strategy set in motion almost 5 years ago. “Several years ago, we announced a forward-thinking strategic focus on vertical market integration, investment in applications consumable as a service from the cloud, and expanding Yorktel Professional Services, our in-house management ...


Women-are-the-most-serious-about-mobile-dating-apps

Women are the most serious about mobile dating apps


Wednesday, February 8, 2017 by

Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...


Android-ad-revenue-beats-iOS-for-the-first-time-in-new-report-from-Smaato

Android ad revenue beats iOS for the first time in new report from Smaato


Thursday, January 12, 2017 by

As apple cuts iPhone production, Android beats iOS in mobile ad revenue for 1st time.Smaato has released its Q3 2016 Global Trends in Mobile Advertising Report. They analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily weighted toward in-app...


Report-finds-American-gamers-more-likely-to-buy-inapp-purchases-than-anyone

Report finds American gamers more likely to buy inapp purchases than anyone


Thursday, January 12, 2017 by

New Liftoff report says that gamers in America are more likely to make in-app purchases than anywhere else, including EMEA and APAC users.The new report analyzed millions of post-install events within gaming apps to uncover some surprising data around mobile gamer engagement across gender, geography, seasons and sub-category of game.Here's a highlight of some ...


DH2i-expands-to-the-Asia-Pacific-Market

DH2i expands to the Asia Pacific Market


Wednesday, January 4, 2017 by

DH2i Company has announced the expansion of its DxAdvantage Partner Program into the Asia Pacific (APAC) market. Key to the expansion is the addition of Korea Cyber Tech Inc. and ApON Innovative Solutions to the DH2i DxAdvantage Partner Program. This strategic partnership enables them to be providers of DxEnterprise software. According to Gartner's recently publish...


iPaaS-market-to-be-worth-$2.9B-by-2021-

iPaaS market to be worth $2.9B by 2021


Sunday, December 18, 2016 by

MarketsandMarkets has published a new report that shows the iPaaS(Integration Platform as a Service) market size is estimated to grow from $528.0 Million in 2016 to $2,998.3 Million by 2021. That's a 41.5% Compound Annual Growth Rate (CAGR) during the forecast period. If this prediction comes to fruition, we can expect to see the Cloud Services industry become an e...


Mobile-ad-spending-still-on-the-rise-says-new-Smaato-report

Mobile ad spending still on the rise says new Smaato report


Thursday, October 20, 2016 by

Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ...


Newzoo-offers-insight-into-the-app-market-with-new-survey-report

Newzoo offers insight into the app market with new survey report


Wednesday, October 5, 2016 by

Global market intelligence firm Newzoo has announced the release of its first Global Mobile Market Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.    According to the report, global app revenues will reach $44.8 billion in 2016...


Why-China-Has-a-1000-Percent-Increase-in-Mobile-Ad-Spending

Why China Has a 1000 Percent Increase in Mobile Ad Spending


Tuesday, July 5, 2016 by

Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...


Commercial-IoT-Revenue-on-the-Rise

Commercial IoT Revenue on the Rise


Friday, May 20, 2016 by

The Technology Business Research 4Q15 Commercial IoT Benchmark shows that total commercial IoT revenue among 21 benchmarked companies grew 14.8% year-to-year in 4Q15, reaching $6.7 billion.TBR’s Commercial IoT Benchmark examines the trends and revenues in the commercial IoT market, geographies and use cases, and highlights leaders and laggards in each segment. The bench...


Application-Security-Market-to-Triple-in-the-Next-5-Years

Application Security Market to Triple in the Next 5 Years


Wednesday, May 11, 2016 by

A new market research report has been published by MarketsandMarkets which predicts that the global application security market size is expected to triple, growing from $2.24 Billion in 2016 to $6.77 Billion by 2021. The report is titled “Application Security Market by Component (Solutions, Services), Solutions (Web Application Security, Mobile Application Security), Te...


Mobile-Game-Market-Predicted-to-Overtake-PC-with-$37-Billion-in-Revenue-for-2016

Mobile Game Market Predicted to Overtake PC with $37 Billion in Revenue for 2016


Tuesday, April 26, 2016 by

Newzoo has released the latest quarterly update of its “Global Games Market Report”, which predicts that the total game market revenue in 2016 will be just shy of $100 billion ($99.6 billion) up 8.5% when compared to 2015. For the first time mobile game revenue will overtake PC gaming with $36.9 billion, up 21.3% globally. Regionally, APAC continues to lead all reg...


Global-DevOps-Market-Predictions-Suggests-a-20-Percent-Annual-Growth-Rate-

Global DevOps Market Predictions Suggests a 20 Percent Annual Growth Rate


Monday, April 25, 2016 by

According to the “Global DevOps Platform Market 2016-2020”, created by the research firm Research and Markets, the DevOps market should see a steady growth rate of around 20 percent (CAGR of 19.42%) through the end of the decade.The report covers the present scenario and the future growth prospects of the global DevOps platform market through 2020. To calculate the mark...