Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
Airpush Offers New Mobile Media Ad Buying Service
Monday, August 10, 2015 by Stuart Parkerson
Airpush has launched its new Performance Creative Initiative giving mobile app advertisers access to Airpush resources for custom design, media buying, and real-time campaign optimization services.The new service is facilitated in part through Airpush’s Conversion Optimizer, a new solution that can increase mobile campaign performance. The Conversion Optimizer utilizes ...
Airpush's Revolutionary Abstract Banners Offer a Completely New level of Mobile Banner Engagement
Friday, October 10, 2014 by Richard Harris
Airpush is introducing Abstract Banners, a new banner ad format which offers a heightened level of ad engagement. These ads consist of transparent overlays over content that can generate an extremely unique user experience resulting in a significant increase in conversions when compared to standard banners.The SDK launch for these new banners has just been announced by ...
Airpush Integrates its Programmatic Ad Offering with Inneractive’s Private RTB Marketplace
Friday, September 26, 2014 by Richard Harris
Inneractive and Airpush are forming a new collaboration designed to increase programmatic demand of Airpush’s Android interstitial and video inventory by leveraging a Private RTB Marketplace facilitated by Inneractive’s Ad Exchange.By integrating Airpush’s programmatic offering, AirX, with Inneractive’s exchange technology, the company will make its interstiti...
AirPush Offers Share of Voice Mobile App Ad Campaign Optimizer Tool
Monday, August 4, 2014 by Richard Harris
Airpush’s Share of Voice (SOV) is its newest update to its Optimizer tool which, for the first time, provides the ability for advertisers to monitor the percentage of wins a campaign is earning in order to precisely track how much of all available inventory they’re receiving. SOV makes it easier to make intelligent bidding optimizations, enabling the ability to fine-tun...
Google Play Is Not Only Android App Store Available for Mobile Developers
Wednesday, May 7, 2014 by Richard Harris
Would you like to take a guess on how many third party app stores are available for Android? If you guessed more than 30 you would be correct. How do we know?A recent Airpush team blog post lists 38 third party Android app stores. Some you will have heard of, such as the Amazon app store, some may not be so recognizable, such as HiAPK. And its not the complete...
Urban Airship Introducing Actions: Push Alerts That Allows Engaging Interactions With Users
Saturday, March 29, 2014 by Richard Harris
UA will begin shipping version 4.0 of their mobile SDK for iOS and Android early next week. The new release brings several enhancements to the push messaging workflow – together they will be called the Actions Framework. Actions will allow developers to send customized notifications that cause interesting things to happen when the notification is received or activated –...
Airpush and OpenX Launches AirX, a New Private Mobile Ad Exchange
Monday, February 10, 2014 by Stuart Parkerson
Airpush and OpenX have announced a partnership to launch AirX, a new private mobile ad exchange. AirX combines OpenX’s global, Real-Time Bidding (RTB) exchange with Airpush’s ad network of more than 120,000 active Android apps. The new partnership creates one of the largest pools of mobile apps that can be accessed programmatically.With the combination of Airpush’s scal...
App Developers See More Enterprise Mobile Solutions, Signs of Life for BlackBerry at Apps World North America
Friday, February 7, 2014 by Richard Harris
We just finished up two days of another great event, as by
all accounts Apps World North America 2104 was bigger and better than last
year.
Its just too big an event for us to cover every aspect of
the presentations, exhibitors and other activities, so I thought I would
present a few thoughts on the event itself and a few nuggets of interest (at
least I tho...
Airpush Expands Mobile App Monetization Offerings With New SDKs
Friday, January 17, 2014 by Richard Harris
Airpush has announced the release of two new SDKs with a variety of new revenue sources and Play Store compliance. Airpush’s new Bundled SDK Program and Standard SDK are available for immediate download and continue to offer Airpush’s industry leading suite of developer tools and free weekly payments. Both SDKs allows developers to earn industry-leading advert...
Mainstream App Developers Get Native Ad Technology Boost from Airpush
Monday, October 21, 2013 by Stuart Parkerson
Smart people know to make money you have to follow the money. App developers are no exception and smart developers realize that a seismic shift in mobile advertising is coming, and there are serious changes in the air with how major ad players will place their mobile advertising dollars. This game altering shift is towards user-centric mobile ads that offer a more ...
What is an App Developer
Monday, January 7, 2013 by Richard Harris
While the mobile industry continues to grow, it's becoming increasingly obvious that some definitions of who is, and what is, have been lost. Being a mobile app developer myself I thought I would stand back and look at the shadow I cast so as to define exactly what it is I am. There is no way I could completely cover every aspect of my job or mobile app programming in g...
