Crypto and mobile gaming intersect says adjoe report
Friday, November 17, 2023 by Richard Harris
Adtech solutions provider adjoe unveils insightful data on mobile gaming behaviors among crypto app users.
In this analysis, adjoe utilized first-party data and shared behavioral insights from over 20 million crypto wallet users worldwide, spanning January to July 2023. The study explored users’ time spent in crypto wallets, their interactions with mobile gamin...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
Tappx acquires PlayOn Content to monetize video content
Wednesday, September 29, 2021 by Brittany Hainzinger
Tappx announced it has acquired PlayOn Content, a fast-growth video generation, and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.
PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates...
AudioMob runs competition for aspiring games developers and students
Friday, September 18, 2020 by Brittany Hainzinger
AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.
AudioMob’s ‘Resonate’ competition is aligned tightly w...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Bidalgo expands into London
Thursday, March 28, 2019 by Richard Harris
Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably.
The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...
72M data points collected on children in spite of COPPA
Wednesday, December 27, 2017 by Richard Harris
New research released shows that adult ad technology is collecting vast amounts of personal data on kids while they’re spending time online. Behind the scenes of many kids apps and games, advertising technology built for adults captures more than 72 million data points on a child before they reach the age of 13. The findings were provided by SuperAwesome.SuperAwesome’s ...
Digital content marketplace looks to rival traditional methods
Monday, October 16, 2017 by Christian Hargrave
DECENT has announced the beta launch of its DECENT GO marketplace, a decentralized digital marketplace. DECENT had previously launched their desktop application for DECENT GO at the end of June and are now thrilled with the addition of marketplace functionality. Built on DECENT’s blockchain, the new marketplace promises to offer a better deal for content producers and p...
The blockchain for mobile adtech BAEX by Acquired.io
Tuesday, October 3, 2017 by Richard Harris
Acquired.io has announced Blockchain Advertising Extensions (BAEX), the first blockchain-powered solution that enables new types of deals, like trading targeting data and using data outside social platforms to target users at scale. As part of this initiative, a BAEX token sale is planned to take place later this year.There are new types of transactions that Blockchain ...
VPNs will not protect your privacy but this might
Monday, April 10, 2017 by Richard Harris
Editors note: Guest submission by Shaun Murphy, CEO of sndrCongress repealed FCC privacy regulations, set by Obama’s administration, that required Internet Service Provider’s (ISP’s) to obtain affirmative consent from customers before storing and using personal data for any purpose. This revelation has raised privacy concerns among consumers, and has sparked a debate of...
Mobile Advertising Has Never Been About the Consumer Until Now
Tuesday, July 5, 2016 by Wally Nguyen
The rise of mobile advertising is nothing short of a revolution. Thanks to the innovation of various software and platforms that fall under the umbrella of “adtech,” brands and app developers have been able to stake their claim across every touch point of our digital lives. What’s more, this closing of the gap between brands and customers has primarily been billed ...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
An Interview with InMobi's Anshul Srivastava Reveals Her Perspective as a Female Developer
Tuesday, January 19, 2016 by Richard Harris
We recently visited with Anshul Srivastava who is a senior software engineer at InMobi, to get her perspective on app development. Anshul Srivastava joined InMobi 2012 and has helped build and implement algorithms for the programmatic unified marketplace.
Anshul has also built an Android app called 'Paintastic' under her developer alias 'Creativity Unlimi...