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Developer news items we found relating to adtech

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Bidalgo-expands-into-London

Bidalgo expands into London


Thursday, March 28, 2019 by

Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...


72M-data-points-collected-on-children-in-spite-of-COPPA

72M data points collected on children in spite of COPPA


Wednesday, December 27, 2017 by

New research released shows that adult ad technology is collecting vast amounts of personal data on kids while they’re spending time online. Behind the scenes of many kids apps and games, advertising technology built for adults captures more than 72 million data points on a child before they reach the age of 13. The findings were provided by SuperAwesome.SuperAwesome’s ...


Digital-content-marketplace-looks-to-rival-traditional-methods

Digital content marketplace looks to rival traditional methods


Monday, October 16, 2017 by

DECENT has announced the beta launch of its DECENT GO marketplace, a decentralized digital marketplace. DECENT had previously launched their desktop application for DECENT GO at the end of June and are now thrilled with the addition of marketplace functionality. Built on DECENT’s blockchain, the new marketplace promises to offer a better deal for content producers and p...


The-blockchain-for-mobile-adtech-BAEX-by-Acquired.io

The blockchain for mobile adtech BAEX by Acquired.io


Tuesday, October 3, 2017 by

Acquired.io has announced Blockchain Advertising Extensions (BAEX), the first blockchain-powered solution that enables new types of deals, like trading targeting data and using data outside social platforms to target users at scale. As part of this initiative, a BAEX token sale is planned to take place later this year.There are new types of transactions that Blockchain ...


VPNs-will-not-protect-your-privacy-but-this-might

VPNs will not protect your privacy but this might


Monday, April 10, 2017 by

Editors note: Guest submission by Shaun Murphy, CEO of sndrCongress repealed FCC privacy regulations, set by Obama’s administration, that required Internet Service Provider’s (ISP’s) to obtain affirmative consent from customers before storing and using personal data for any purpose. This revelation has raised privacy concerns among consumers, and has sparked a debate of...


Mobile-Advertising-Has-Never-Been-About-the-Consumer-Until-Now

Mobile Advertising Has Never Been About the Consumer Until Now


Tuesday, July 5, 2016 by

The rise of mobile advertising is nothing short of a revolution. Thanks to the innovation of various software and platforms that fall under the umbrella of “adtech,” brands and app developers have been able to stake their claim across every touch point of our digital lives. What’s more, this closing of the gap between brands and customers has primarily been billed ...


CEO-of-Manage-Mike-Ng-Discusses-the-Evolution-of-Mobile-Advertising

CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising


Tuesday, May 31, 2016 by

We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...


The-Top-Emerging-Trends-for-Mobile-Programmatic-Advertising

The Top Emerging Trends for Mobile Programmatic Advertising


Thursday, January 28, 2016 by

We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...


An-Interview-with-InMobi

An Interview with InMobi's Anshul Srivastava Reveals Her Perspective as a Female Developer


Tuesday, January 19, 2016 by

We recently visited with Anshul Srivastava who is a senior software engineer at InMobi, to get her perspective on app development. Anshul Srivastava joined InMobi 2012 and has helped build and implement algorithms for the programmatic unified marketplace. Anshul has also built an Android app called 'Paintastic' under her developer alias 'Creativity Unlimi...