Amazon Guarantees App Developers $6 CPM for Interstitial Ads
Wednesday, July 29, 2015 by Richard Harris
Amazon is now offering a guaranteed $6 CPM for interstitial ads for new app developers who integrate the Amazon Mobile Ads API for the first time. The Amazon Mobile Ads API is an in-app display advertising solution to monetize mobile apps and games across platforms, including phones and tablets on Android, iOS, and Fire. With the Amazon Mobile Ad Network, developer...
Instagram Now Offers Self Serve Advertising Opportunities
Monday, June 8, 2015 by Stuart Parkerson
Instagram, owned by Facebook, has announced the availability of new self serving advertising opportunities on its platform. These include expanding ad product offerings, more relevant and comprehensive targeting capabilities and opening up the platform to a self-service/biddable model.Instagram’s expanded ad formats support website visits, app installs, and offline sale...
Facebook Releases Marketing and Monetization Goodies for App Developers at F8
Friday, March 27, 2015 by Stuart Parkerson
At the kickoff of its F8 developer conference, Facebook announced a broad number of products and tools to help developers build, grow, and monetize mobile apps.In attendance were more than 2,500 developers. Facebook announced that its developer community has doubled in size, and there are now hundreds of thousands of developers working with Facebook around the world wit...
Amazon Will Showcase How Game Developers Can Reach New Customers with Twitch at GDC
Monday, February 23, 2015 by Richard Harris
At GDC Amazon Will Showcase How Game Developers Can Reach New Customers with TwitchAmazon is diving deep into the GDC experience as it showcases its Twitch platform, Amazon Mobile Ads API, AWS, and the Amazon App Store. This year’s GDC will provide Amazon with a big opportunity to promote the Twitch live video-game-streaming service as an opportunity for game developers...
Facebook Introduces Graph API v2.2 and Updates iOS and Android SDKs
Wednesday, November 5, 2014 by Richard Harris
Facebook continues its commitment to release changes to its platform through versioning, and has announced the next version of the Graph API: v2.2. In addition, Facebook is releasing updated iOS and Android SDKs designed to work with API v2.2.Facebook v2.2 builds on v2.1 with a number of improvements, particularly for apps that manage Pages, and includes the ability to ...
Facebook Provides Developers New Ads API Access Levels
Wednesday, November 5, 2014 by Stuart Parkerson
Facebook has announced a new approach to how new developers access the Facebook Ads API. With this new onboarding process, Facebook will help new developers get started on the API and guide them through the development lifecycle with these three new access levels which include:1) Development: Try out the Ads API and test apps on the Facebook platform.2) Basic: Further t...
Amazon Mobile Ads API Now Offers iOS App Support for Interstitial and Banner Ads
Thursday, July 24, 2014 by Richard Harris
The Amazon Mobile Ads API allows developers to display ads from the Amazon Mobile Ad Network in their apps, and now, both interstitial and banner ads can be displayed across iOS devices in addition to Android and Fire OS devices (including Fire phone). With this release, Amazon is also expanding ad serving to Android and iOS users in the US, the UK, Germany, ...
Twitter Opens Mobile App Promotion Program Out of Beta
Wednesday, July 2, 2014 by Richard Harris
Announced earlier this year in beta, Twitter’s new mobile app promotion platform provides the ability to create promoted tweets that link directly to the Android and iOS app stores, where users can then download the app immediately.The platform leverages Twitter’s existing targeting capabilities, including interest, keyword, TV targeting and tailored audiences...
Amazon Guarantees App Developers $1.50 CPM for Banner Ads in March and April
Tuesday, February 4, 2014 by Stuart Parkerson
The Amazon Mobile Ads service has announced that it is guaranteeing $1.50 cpm (up to 2 million impressions per app per month) on banner ads during March and April 2014 for serving mobile ads through the Amazon Mobile Ad Network.To qualify for this offer, developers will need to integrate the Amazon Mobile Ads API into their apps and send the first ad request b...
App Developers Can Now Target Twitter Ads by Device, OS Version, and WiFi
Tuesday, November 19, 2013 by Stuart Parkerson
Twitter is now letting advertiser’s segment audiences on iOS and Android by operating system version, specific device, and WiFi connectivity. The company is also introducing granular reporting analytics for those targeting types across all campaigns.
Previously, Twitter offered advertisers the ability to reach mobile users by targeting only their operating system. The ...
Amazon “App Store Developer Select Program” Recruits HD Optimized Apps
Wednesday, October 16, 2013 by Stuart Parkerson
Want 500,000 free mobile ad impressions? Amazon is offering just that as it continues its push to recruit app developers with its recently announced Appstore Developer Select program.
Developers who submit qualifying apps receive enhanced services including 500,000 free mobile ad impressions across the Amazon Mobile Ad Network, participation in the Amazon Coins Reward...
Amazon Launches It's Own Mobile Ads API
Sunday, July 28, 2013 by Richard Harris
Amazon announced the general availability of the Amazon Mobile Ads API which they say gives developers the ability to earn high eCPM by monetizing their app with mobile ads from the Amazon Mobile Ad Network.Amazon says it's eCPM has increased 30% since the beta launch in March, and early adopters such as Games2Win are reporting that the Amazon Mobile Ads API h...
Introducing the Amazon Mobile Ads API (Beta)
Monday, March 4, 2013 by Richard Harris
Amazon developers rejoice, they have now taken the next step to help you make more money!Announcing the Amazon Mobile Ads API, now available in beta. The Amazon Mobile Ads API is an in-app display advertising monetization solution, which offers: A great monetization opportunity with competitive eCPMHigh-quality ads from Amazon and brand advertisers such as Duracel...
