1. Instagram Now Offers Self Serve Advertising Opportunities
6/8/2015 9:00:55 AM
Instagram Now Offers Self Serve Advertising Opportunities
Advertising,App Installs,Facebook Marketing Partner,Ads API
https://appdevelopermagazine.com/images/news_images/Instagram-Advertising-App-Developer-Magazine_0xq4xr07.jpg
App Developer Magazine

Instagram Now Offers Self Serve Advertising Opportunities



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Monday, June 8, 2015
1,696

Instagram, owned by Facebook, has announced the availability of new self serving advertising opportunities on its platform. These include expanding ad product offerings, more relevant and comprehensive targeting capabilities and opening up the platform to a self-service/biddable model.

Instagram’s expanded ad formats support website visits, app installs, and offline sales goals, among others. The expanded ad offerings will include more action-oriented formats, including a carousel unit, which will allow for advertiser storytelling through a horizontal swiping visual experience that culminates with a call-to-action in the final frame and includes a link to a branded page.

Through Instagram’s expanded targeting options, advertisers will now be able to reach people on Instagram based on demographics and interests, as well as information businesses have about their own customers. And Instagram will allow now be offering a self-serve self serve/bidding process initially offered through 3rd party technologies. Instagram will start by opening its Ads API to a group of Facebook Marketing Partners and agencies, and will expand globally throughout the year.


Read more: http://blog.business.instagram.com/post/1205376538...

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.

MEMBERS GET ACCESS TO

  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here