6/8/2015 9:00:55 AM
Instagram Now Offers Self Serve Advertising Opportunities
Advertising,App Installs,Facebook Marketing Partner,Ads API
https://appdevelopermagazine.com/images/news_images/Instagram-Advertising-App-Developer-Magazine_0xq4xr07.jpg
App Developer Magazine

Instagram Now Offers Self Serve Advertising Opportunities



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Monday, June 8, 2015
1,597

Instagram, owned by Facebook, has announced the availability of new self serving advertising opportunities on its platform. These include expanding ad product offerings, more relevant and comprehensive targeting capabilities and opening up the platform to a self-service/biddable model.

Instagram’s expanded ad formats support website visits, app installs, and offline sales goals, among others. The expanded ad offerings will include more action-oriented formats, including a carousel unit, which will allow for advertiser storytelling through a horizontal swiping visual experience that culminates with a call-to-action in the final frame and includes a link to a branded page.

Through Instagram’s expanded targeting options, advertisers will now be able to reach people on Instagram based on demographics and interests, as well as information businesses have about their own customers. And Instagram will allow now be offering a self-serve self serve/bidding process initially offered through 3rd party technologies. Instagram will start by opening its Ads API to a group of Facebook Marketing Partners and agencies, and will expand globally throughout the year.

Read more: http://blog.business.instagram.com/post/1205376538...

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.