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Mobile-ads-SDK-Vungle-updates-to-deliver-a-better-experience

Mobile ads SDK Vungle updates to deliver a better experience


Thursday, July 18, 2019 by

Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience. The ...


New-mobile-ads-SDK-lands-from-Verizon-Media-to-replace-Flurry-Ads

New mobile ads SDK lands from Verizon Media to replace Flurry Ads


Tuesday, February 26, 2019 by

Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


Mobile-monetization-benchmark-report-drops-by-SOOMLA

Mobile monetization benchmark report drops by SOOMLA


Tuesday, July 24, 2018 by

SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry. The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...


Facebook-playable-ads-now-supported-by-Bidalgo

Facebook playable ads now supported by Bidalgo


Tuesday, May 15, 2018 by

Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...


Smart-mobile-marketing-during-the-holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...


App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


Mobile-video-ads-install-the-most-apps-new-survey-says

Mobile video ads install the most apps new survey says


Wednesday, May 31, 2017 by

AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...


Monetizing-apps-without-alienating-users:-A-chat-with-Receptiv-

Monetizing apps without alienating users: A chat with Receptiv


Wednesday, May 3, 2017 by

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...


ironSource-now-includes-AdMob-in-their-mediation-network

ironSource now includes AdMob in their mediation network


Tuesday, March 7, 2017 by

ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...


Tips-for-success-in-today

Tips for success in today's app market: A chat with Sean Galligan of Yahoo


Wednesday, March 1, 2017 by

As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...


Cloudflare-makes-online-ads-5x-faster,-safer-with-Firebolt

Cloudflare makes online ads 5x faster, safer with Firebolt


Wednesday, February 1, 2017 by

Cloudflare, an internet performance and security company, has announced Firebolt, a solution that speeds up and secures ad delivery. Firebolt enables ad networks to improve the ad viewing experience for increased conversions and helps publishers monetize their online content.Web ads are often slow and unsafe, an undesirable experience that drives users to download ad bl...


Native-mobile-ads-outperform-all-other-mobile-ad-units-says-new-report

Native mobile ads outperform all other mobile ad units says new report


Saturday, December 10, 2016 by

YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...


Tapdaq-launches-ad-mediation-layer-so-developers-can-earn-more-revenue

Tapdaq launches ad mediation layer so developers can earn more revenue


Tuesday, December 6, 2016 by

Tapdaq has launched its unbiased ad mediation platform to help mobile developers earn as much revenue as possible through their in-app advertising. The company, which also enables mobile developers to grow and retain their app’s user base through efficient cross-promotion, is shaking up an industry it says is riddled with problems.A good ad mediation platform makes mone...


Hersch-Games-opens-up-about-EyeCons

Hersch Games opens up about EyeCons


Wednesday, November 23, 2016 by

EyeCons is a new platform that enables brands, businesses, events and venues to promote themselves and their affiliated sponsors through an interactive digital experience that gives users the opportunity to win offline prizes as they play. The platform enables brands to identify unique content and prize opportunities customized for each player while on the backend,...


Ad-Mediation:-The-questions-you-should-be-asking

Ad Mediation: The questions you should be asking


Tuesday, November 1, 2016 by

App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...


AdTrial:-The-new-playable-ad-format-from-Playdigious

AdTrial: The new playable ad format from Playdigious


Wednesday, October 19, 2016 by

Playdigious, has announced “AdTrial,” a new mobile ad platform that allows gamers to play short game demos, directly in mobile advertisements, without the need to download a game. The content delivered via AdTrial provides a true gaming experience that allows gamers to have a new level of “pre-download” interaction never experienced before at this scale.  Equally, ...


Programmatic-and-Mobile:-Whats-to-come-in-2017

Programmatic and Mobile: Whats to come in 2017


Thursday, October 6, 2016 by

Programmatic and mobile is an ever growing hot topic, Tim Koschella (CEO and Co - Founder of AppLift), has been at the helm of this industry since it began and has seen the state of the mobile industry rapidly transform into rich opportunities for today’s marketers. Tim believes that with more than 2 billion smartphones and nearly $400 billion in-mobile-triggered transa...


Google-Play,-Mobile-Ads-and-Ad-Blocking:-The-Macro-View

Google Play, Mobile Ads and Ad-Blocking: The Macro View


Tuesday, July 19, 2016 by

Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...


Mobile-Advertising-Has-Never-Been-About-the-Consumer-Until-Now

Mobile Advertising Has Never Been About the Consumer Until Now


Tuesday, July 5, 2016 by

The rise of mobile advertising is nothing short of a revolution. Thanks to the innovation of various software and platforms that fall under the umbrella of “adtech,” brands and app developers have been able to stake their claim across every touch point of our digital lives. What’s more, this closing of the gap between brands and customers has primarily been billed ...


MobFox-Releases-New-Ad-SDK-in-Multiple-Sizes-for-App-Publishers

MobFox Releases New Ad SDK in Multiple Sizes for App Publishers


Tuesday, May 24, 2016 by

MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...


A-Chat-with-Yahoo

A Chat with Yahoo's Sean Galligan About App-Install Ads


Monday, January 18, 2016 by

We recently visited with Yahoo’s Sean Galligan, Vice President & Industry Lead - Entertainment, about Yahoo app-install ads to help give us some insight into the tech behind the platform.ADM: How are Yahoo App Install Ads Impacting App Publishers?Galligan: eMarketer reports that mobile app install ads are on the rise, with an 80% increase in U.S. revenue expected th...


AdMob-Releases-Two-new-App-Advertising-Formats

AdMob Releases Two new App Advertising Formats


Tuesday, December 8, 2015 by

Google’s AdMob has launched two new immersive ad formats – Trial Run Ads and Interactive Interstitial ads. Currently in beta, Interactive Interstitials show on Android and iOS apps and Trial Run Ads show on Android apps.Trial Run Ads are an app ad format that lets a potential user play a game within an ad as a way to create interest to install the app. Users play a game...


Find-the-Sweet-Spot-With-Three-Tips-to-Avoiding-Misleading-Native-Ads

Find the Sweet Spot With Three Tips to Avoiding Misleading Native Ads


Saturday, July 18, 2015 by

One of the most effective types of advertising today is native advertising, in which the advertisement blends in with the form and content around it. Sometimes the ads blend in so well that the reader doesn’t realize (or hardly notices) they are looking at an ad.In 2013, when discussing The Future of Native at The Native Advertising Summit in Atlanta, Patrick Albano, VP...


How-to-Tap-into-the-Native-Advertising-Jackpot-

How to Tap into the Native Advertising Jackpot


Thursday, April 30, 2015 by

Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. Publishers like Yahoo and Facebook are bullish on native ads, and for good reason. Yahoo found that native ads get a 3.6x lift in attention over their standard counterparts, and most of Facebook’s $7.9B in ad ...


Airpush

Airpush's Revolutionary Abstract Banners Offer a Completely New level of Mobile Banner Engagement


Friday, October 10, 2014 by

Airpush is introducing Abstract Banners, a new banner ad format which offers a heightened level of ad engagement. These ads consist of transparent overlays over content that can generate an extremely unique user experience resulting in a significant increase in conversions when compared to standard banners.The SDK launch for these new banners has just been announced by ...


Google-Announces-New-Mobile-Ad-Formats-and-Tools

Google Announces New Mobile Ad Formats and Tools


Tuesday, September 30, 2014 by

Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...


NativeX-Releases-Lightning-Play-Video-Mobile-Ad-Monetization-Format

NativeX Releases Lightning Play Video Mobile Ad Monetization Format


Tuesday, September 16, 2014 by

NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...


InMobi-Launches-New-In-App-Ad-Formats-for-Mobile-Game-Monetization

InMobi Launches New In App Ad Formats for Mobile Game Monetization


Thursday, July 24, 2014 by

InMobi has announced its new “Monetization Solution for Gamers,” including a playable ad format offered at global scale. This solution allows developers to optimize their monetization strategies based on the emotional state of players as they move through different stages of the game. The solution’s ad formats include:- Playable Ads: Developed in partnership with a...


Metaps-Launches-Rebranded-DirectAd-Network-Native-Mobile-App-Ad-Platform-

Metaps Launches Rebranded DirectAd Network Native Mobile App Ad Platform


Wednesday, July 16, 2014 by

Metaps is rebranding its zero commission CPC smartphone ad network, now named DirectAd, (formerly known as DirectTap). The company has implemented a new branded site redesign to introduce new updates to its native Android advertising platform.The DirectAd native ad format enables developers to customize the layout in their app to complement the user experience. Dev...


Spring-Into-Profit-–-The-Four-Money-Making-Models-for-Your-Apps-to-Bloom

Spring Into Profit – The Four Money Making Models for Your Apps to Bloom


Wednesday, April 9, 2014 by

This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace and competition to get apps discovered is fierce. By now, the US market is reaching saturation and many mobile users already...


Adtiles-Motion-Ads-Looks-to-Shake-Up-Native-Mobile-Ads-

Adtiles Motion Ads Looks to Shake Up Native Mobile Ads


Wednesday, January 29, 2014 by

Pretty soon, many of the most popular apps might just be elaborate ads, packaged to entertain, published to monetize.Adtiles is helping to blur the line between what is an integral part of an app and what is advertising with its Motion Ads product, a new solution that is being added to Adtile’s native iOS SDK, Design Desk and ad serving technology. Shake your ...


Monetizing-Your-App-with-Game-Offers

Monetizing Your App with Game Offers


Monday, December 2, 2013 by

Passion is without doubt the main driver of a developer’s motivation to build great and beautiful apps. This passion will keep you awake at night and fuel the creativity and hard work necessary to the completion and perfection of a beautiful product.However, passion is not enough. And although you may not be in the game for this reason in the first ...