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Developer news for iOS, Android, Apps, Game Development, VR, SDKs, Mobile Marketing, and other topics relating to making mobile apps, and software development.

App monetization and choosing the right partner

Monetize

App monetization and choosing the right partner


  • Friday, September 22, 2017
  • By Ignasi Prat

Mobile monetization tips and how developers can choose the right ad monetization partner for their platform....


About the explosive growth of mobile video advertising

Monetize

About the explosive growth of mobile video advertising


  • Tuesday, September 19, 2017
  • By Richard Harris

Rewarded videos ad impressions implies that ad marketing companies quickly moving towards the video ad format in Smaato's latest report....


Glispa acquires justAd to provide a better ad experience

Monetize

Glispa acquires justAd to provide a better ad experience


  • Thursday, September 14, 2017
  • By Christian Hargrave

Mobile ad technology company, Glispa, acquires justAd in the hopes of providing a more engaging mobile ad experience....


Apps with subscriptions should read this report about pricing

Monetize

Apps with subscriptions should read this report about pricing


  • Thursday, August 17, 2017
  • By Richard Harris

Mobile apps with subsscriptions might do better with higher prices than with low-balling the price just to get users finds new study....


A guide to monetizing apps using mobile native advertising

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A guide to monetizing apps using mobile native advertising


  • Thursday, August 17, 2017
  • By Ashwin Shekhar

How native programmatic ads are helping propel the mobile advertising industry to new heights....


Why apps with subscription models are taking over

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Why apps with subscription models are taking over


  • Monday, July 24, 2017
  • By Mark Loranger

The subscription-based business model is quickly growing due to a few key advantages....


STREAM from Lucktastic lets app marketers define and target US consumers

Monetize

STREAM from Lucktastic lets app marketers define and target US consumers


  • Monday, July 24, 2017
  • By Christian Hargrave

Mobile app marketing platform, STREAM, has been introduced by Lucktastic....


Lucktastic releases STREAM audience platform

Monetize

Lucktastic releases STREAM audience platform


  • Wednesday, July 19, 2017
  • By Christian Hargrave

Mobile app marketing platform, STREAM, has been introduced by Lucktastic....


Avocarrot Unified SSP for mobile is launched from Glispa

Monetize

Avocarrot Unified SSP for mobile is launched from Glispa


  • Monday, July 17, 2017
  • By Richard Harris

Avocarrot Unified SSP, Glispa releases a combination of a powerful user data profiling platform, reaching over a billion users, with a programmatic exchange and a mediation engine....


Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch

Monetize

Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch


  • Tuesday, June 20, 2017
  • By Christian Hargrave

Mobile ad platform, TapJoy, partners with game development company, Atari, to monetize their latest mobile app installment of RollerCoaster Tycoon....


Reward videos for mobile ads payoff the best says Tapjoy

Monetize

Reward videos for mobile ads payoff the best says Tapjoy


  • Thursday, June 15, 2017
  • By Richard Harris

Mobile advertising platform, Tapjoy, finds that users prefer freemium over paid apps in a 4-to-1 win....


New ad exchange auction platform from Appodeal launches

Monetize

New ad exchange auction platform from Appodeal launches


  • Wednesday, June 14, 2017
  • By Richard Harris

Ad mediation and live demand side ad exchange auctions to be provided after the launch of a new platform by Appodeal....


AOL launches Smart Yield beta

Monetize

AOL launches Smart Yield beta


  • Monday, June 5, 2017
  • By Richard Harris

Mobile header bidding solution, Smart Yield, has been beta launched by AOL....


AppsFlyer releases Active Fraud Insights 2.0

Monetize

AppsFlyer releases Active Fraud Insights 2.0


  • Monday, May 29, 2017
  • By Richard Harris

Mobile ad fraud company, AppsFlyer, has released Active Fraud Insights 2.0....


How to earn more revenue from your Android apps

Monetize

How to earn more revenue from your Android apps


  • Wednesday, May 3, 2017
  • By Claudia Dreier-Poepperl

Strategies for monetization and user retention for your application to get better results....


Monetizing apps without alienating users: A chat with Receptiv

Monetize

Monetizing apps without alienating users: A chat with Receptiv


  • Wednesday, May 3, 2017
  • By Richard Harris

Monetizing your application without causing mobile users to get annoyed....


Keeping your free to play games and apps profitable

Monetize

Keeping your free to play games and apps profitable


  • Friday, April 21, 2017
  • By Richard Harris

Games and apps that are free to play earn more revenue than any other type of strategy....


Selling your app and what you should know

Monetize

Selling your app and what you should know


  • Monday, April 10, 2017
  • By Richard Harris

Selling your app can be tricky. Here are some tips to help developers and publishers valuate and successfully market their mobile app for sale....


ironSource now includes AdMob in their mediation network

Monetize

ironSource now includes AdMob in their mediation network


  • Tuesday, March 7, 2017
  • By Christian Hargrave

ironSource - a mobile ad mediation network expands Supply Side Platform by partnering up with AdMob....


OneRun platform now includes app re-engagement

Monetize

OneRun platform now includes app re-engagement


  • Tuesday, February 21, 2017
  • By Richard Harris

YouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard indu...


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