2/22/2017 2:05:39 PM
Strategies for mobile app re-engagement
Mobile Engagement,User Retention,User Re-Engagement
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App Developer Magazine

Strategies for mobile app re-engagement



Christian Hargrave Christian Hargrave in Marketing & Promotion Wednesday, February 22, 2017
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Mobile app re-engagement advice and tips from AppLift. Why it matters to keep connecting to your users.

AppLift has released an all new infographic to help app developers understand how they can jump on the second wind of re-engagement of their former users. It also goes on to give information on techniques as to rope people back in and insights into keeping current customers in your app. Installs neither necessarily reflect the success of an app, nor do they guide user engagement. That's why app marketing efforts are becoming increasingly focused on engaging and retaining customers. Based on their proprietary data, AppLift’s infographic reveals that:

- On average globally, users spend 112 mins per day on mobile internet with an average share of time spent in-app vs mobile web per day for US adults (85.7% in-app vs. 14.3% mobile web) 

- Users spend 4-5 hours total on mobile per day with global app revenues projected growth to be 188.9 billion by 2020 

- 36 apps are installed on an average user's mobile device 

- 23% of users abandon an app after the initial install

Reengagement Infographic AppLift