Apps that use icons gain users
Wednesday, September 11, 2024 by Austin Harris
New research from SplitMetrics has found that apps that optimize icons can land up to 25% more users. The findings are part of a new report, ASO Benchmarks & Mobile Trends Report 2024, which analysed close to 200 apps and over 3500 A/B tests across Google Play and the Apple App Store.
Apps that use icons gain users
The study found that the average mobile ...
Apps that share your personal data the most
Friday, January 26, 2024 by Richard Harris
A new study has revealed which popular apps collect and share the most personal data with third parties.
SQL Server Consulting studied and analyzed the most downloaded apps on the Google Play Store to see which apps are giving away the most personal information.
Top apps most likely to share your personal data according to SQL Server Consulting
Rank...
Premium app recommendations delivered to Xiaomi users
Tuesday, October 24, 2023 by Richard Harris
Digital Turbine recently announced the expansion of its partnership with the International Internet Business Department of Xiaomi. Users purchasing new Xiaomi devices in most markets in EMEA, LATAM, APAC, and MENA will enjoy premium app and mobile games recommendations delivered to the palm of their hands. Digital Turbine’s technology is already delivered to over ...
A designer's guide to mobile AR and VR
Thursday, August 16, 2018 by Paul Reynolds
When most people think of 3D user experiences, their mind goes straight to headsets - Oculus Rift for VR, for example, and Hololens for AR. But for designers and developers, that mindset changed dramatically last summer when Google and Apple released their mobile AR platforms - ARCore and ARKit, respectively. Almost overnight, these platforms swung the center of gravity...
How you can automate your release process
Monday, April 24, 2017 by Richard Harris
Rollout helps mobile app developers build and deploy apps quickly and safely by automating the time-consuming manual tasks associated with gradual feature releases. The company recently released ROX by Rollout, which allows developers to gradually release new features, measure the impact and respond in real-time - all without waiting for the next release. We chatted wit...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
Cheetah Mobile celebrates launch of their ad platform into European markets
Tuesday, March 21, 2017 by Richard Harris
Cheetah Mobile Inc., a mobile utility and content app developer, celebrates the launch of its Cheetah Ads division in the European market. Cheetah Ads will present this week at Advertising Week Europe, showcasing its strategy to serve vertical video ads for every kind of mobile moment.Cheetah Ads works hand-in-hand with Cheetah Mobile’s app portfolio, as well as e...
How to prevent users from dumping your branded app
Tuesday, December 20, 2016 by Samir Addamine
We all know that the odds are stacked against branded apps. It has been established, for instance, that 90% of branded apps have fewer than 10,000 downloads. If you launch a new app today, you are one among 4 million or so.
With a 0.1% chance, the Chargers are more likely to win the Super Bowl.
Those odds are getting worse. The avera...
Strategy Analytics releases VR Apps Data Nov 2016
Tuesday, December 13, 2016 by Richard Harris
Strategy Analytics tracks the apps available across the dedicated VR app stores for Samsung GearVR, Oculus Rift, and the VR apps available on Steam. Data collected from the storefronts at the end of November 2016 was analyzed in the report "VR Apps Data Nov 2016: Games and Education Top App Categories in VR App Stores." Unsurprising, games is the top apps category acros...
Latin American App Users Up for Grabs by Android Developers and Hardware Makers
Friday, August 5, 2016 by Richard Harris
Editors note: Contributed by Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager With the 2016 Rio Olympics starting today, we decided to take a look at smartphone and app growth in Latin America. Though the region has been slower to adopt mobile apps in years past, largely a result of limited high-speed data connectivi...
Webinar To Help Indie Developers Learn How to Increase App Revenues
Thursday, November 19, 2015 by Richard Harris
Apsalar and InMobi will host a webinar titled “Six Ways Top Apps Drive More ROI” to be held on December 10 from 11 am – Noon PST. The webinar will focus on techniques and advice on how to increase ROI for an app based on its category.The webinar will focus on tactics and stratagies practiced by some of the top apps within their specific category. Topics will include:- H...
Vungle Releases New Programmatic Private Marketplace for App Advertising
Thursday, September 17, 2015 by Richard Harris
Vungle’s new Vungle Premium offers a programmatic private ad marketplace which provides the ability to advertise through apps based on an app’s rising or falling popularity. The new mobile app video advertising platform combines first and third-party data into a proprietary algorithm with in-house analysis to identify the top-performing apps among the 12,000 ...
Your Favorite Apps Reimagined
Thursday, August 6, 2015 by Eric Bilange
80% of companies say that they deliver “superior” customer service and experience, but only 8% of consumers agree, according to recent research from Lee Resources. In order to meet customers’ expectations in today’s hi-tech world, it’s crucial that businesses go the extra mile and look to new technology to offer innovative and great customer experiences.The most popular...
True App Personalization Is a Powerful New Engine for Customer Engagement
Thursday, April 9, 2015 by Dan Sines
Apps and a mobile-first world have put engaging user experiences at the top of the priority list for today’s smart, successful businesses. If your company doesn’t offer an intuitive, user-friendly app that delights the consumer based on the time, the place, and just as importantly, the person using it, you’ve lost a huge opportunity to build brand loyalty.Over the last ...
Bad News For Developers: App Marketing Costs Hit Record High
Tuesday, November 4, 2014 by Stuart Parkerson
If we know one thing, Apple’s impact on mobile is way is way bigger than its actual smartphone market share footprint. As we reported earlier in the news item “Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity,” app users and the mobile industry as a whole were somewhat lethargic in August as indexes for app activity and a...
Find Out How Your App Ranks With SimilarWeb's New Analytics Platform
Wednesday, October 1, 2014 by Richard Harris
SimilarWeb has launched a new app analysis and mobile website data platform, providing the ability to analyze global desktop and mobile data for any website, mobile website, and app.The new platform builds on the company’s website analysis platform which provides traffic and engagement information for any website. The new mobile app analysis product is based o...
Report: How The Most Successful Apps Make Money Globally
Saturday, February 22, 2014 by Stuart Parkerson
Distimo has released its latest publication: How the Most Successful Apps Monetize Globally. The analysis includes a synthesis of the revenue share from in-app purchases (IAP) over time and average revenue per download (ARPD) breakdowns for top apps by country, business models, and device type.For part of this analysis, Distimo worked with Chartboost to compare ARP...
Amazon Appstore Monthly Round up: January 2014
Monday, February 10, 2014 by Richard Harris
The Amazon Appstore had a busy start to the New Year, adding several new services and features to its growing developer ecosystem. Below are some of the latest highlights and case studies gathered so far this year. · A new and improved developer portal is now available for Amazon Appstore, helping devel...
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