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Developer news items we found relating to promotion

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5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


IoT-organizations-combine-to-bring-new-tech-into-industry

IoT organizations combine to bring new tech into industry


Wednesday, December 26, 2018 by

The Industrial Internet Consortium (IIC) and the OpenFog Consortium (OpenFog) announced that they have agreed in principle to combine the two largest and most influential international consortia in Industrial IoT, fog and edge computing. The move will bring OpenFog members into the IIC organization at a time when their complementary areas of technology are emerging in t...


Unity-Ads-SDK-3.0-come-to-game-developers

Unity Ads SDK 3.0 come to game developers


Wednesday, October 24, 2018 by

Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads. Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...


Golden-rules-for-an-agile-reporting-structure

Golden rules for an agile reporting structure


Thursday, September 13, 2018 by

For the majority of organizations adopting Scrum, they are moving from a traditional team-based model to a Scrum-based approach. Traditional team models vary for every organization, but normally have the following elements: A project manager responsible for ensuring the project delivers   A line manager who individuals in the team report to. That person d...


Mobile-publisher-Gismart-teams-up-with-Appodeal

Mobile publisher Gismart teams up with Appodeal


Friday, August 17, 2018 by

Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...


Alternative-Google-Play-app-stores-to-consider

Alternative Google Play app stores to consider


Tuesday, May 15, 2018 by

Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...


Mobile-website-or-mobile-app,-the-changing-tides

Mobile website or mobile app, the changing tides


Tuesday, April 17, 2018 by

Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...


Old-Snapchat-is-coming-back-by-Snoome

Old Snapchat is coming back by Snoome


Thursday, April 12, 2018 by

Snapchat has changed, and consumers have given their verdict. They want the old Snapchat back but that’s not possible, or so everybody thinks. Snoome looks to resurrect the old Snapchat amidst the public outcry against the new Snapchat version and will soon be available in the form of a new app. Snoome has been launched on Indiegogo for crowdfunding, and will carry not ...


Predict-the-value-of-the-user-behind-each-new-app-install-with-RTP

Predict the value of the user behind each new app install with RTP


Thursday, February 22, 2018 by

Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...


App-naming-best-practices

App naming best practices


Friday, January 26, 2018 by

Choosing an intriguing and sticky name for your app at times can be the hardest part of the whole development process. You want it to call out to potential users, be unique, yet timeless. When someone is looking in your category for an app, you want it to standout as the best app name amongst the rest. Here are a few recommended dos and don'ts when naming your...


AI-and-machine-learning-make-app-development-and-marketing-smarter

AI and machine learning make app development and marketing smarter


Wednesday, December 13, 2017 by

Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...


AppBrain-introduces-mobile-CPI-boost-rules-for-Android-promotion

AppBrain introduces mobile CPI boost rules for Android promotion


Tuesday, December 5, 2017 by

Ad network AppBrain has launched a new feature where promoters of Android CPI (Cost per install) campaigns can target specific users to increase the effectiveness of their promotion budget.With CPI boost rules, advertisers can target users that convert well in the advertised app and thus increase the effectiveness of their campaign budget. To our knowledge, AppBrain is ...


DJI-deals-for-Black-Friday

DJI deals for Black Friday


Tuesday, November 21, 2017 by

DJI has announced details about its Black Friday Promotion including discounts on the Spark, Mavic Pro, DJI Goggles, Osmo series as well as the Phantom 4 Advanced and Pro.For consumers looking to capture their inspirations and sharing their stories on-the-go, they can enjoy up to USD $100 discount on the Spark and Mavic Pro. For those who want to get the most out of the...


About-Universal-App-campaigns-and-getting-installs

About Universal App campaigns and getting installs


Tuesday, November 7, 2017 by

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...


Gem4me-messaging-app-is-picking-up-steam

Gem4me messaging app is picking up steam


Saturday, November 4, 2017 by

Messaging app users have no shortage of options nowadays. Finding an app for comfortable communication with friends and relatives, out of the dozens of various messengers available on the market can be trial and error. Enter Gem4me, a messenger that offers a variety of unique functions apart from the main functionality of the ordinary messaging app. Alreading reaching 3...


Analysis-reveals-app-push-notifications-increase-spending-by-16-percent

Analysis reveals app push notifications increase spending by 16 percent


Tuesday, August 29, 2017 by

Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...


The-case-for-developer-platforms-as-seen-by-Oracle

The case for developer platforms as seen by Oracle


Friday, July 7, 2017 by

Developers' lives are getting more challenging than ever. In the past, CIOs would give them the environment they had to work in, and operations was never part of their daily worries. But with the advent of cloud computing and broad adoption of DevOps methodologies, developers are now responsible for thinking about their environment, orchestrating containers, monitoring ...


Memery-launches-a-new-drone-video-app-called-Dragonfly

Memery launches a new drone video app called Dragonfly


Tuesday, June 27, 2017 by

Memery a provider of location based video apps, announces the launch of Dragonfly, a complete solution for drone video. While the company has also added Darren Liccardo, former DJI executive and drone technology expert, to its advisory board. Available now on the App Store the launch kicks off the Try Dragonfly in July promotional event. For the next month Dra...


Corona-goes-free-today-including-enterprise-version

Corona goes free today including enterprise version


Thursday, June 22, 2017 by

Corona Labs​, the creators of a cross-platform app development platform, has announced that the Corona framework will become completely free for app developers starting today.  Until now, the Corona development platform existed in two versions: a free core product named Corona SDK and an additional paid option named Corona Enterprise. The Enterprise version allowed...


Growing-your-business-with-an-app

Growing your business with an app


Tuesday, May 2, 2017 by

There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...


Social-media-influencer-marketing-through-the-eyes-of-#HASHOFF

Social media influencer marketing through the eyes of #HASHOFF


Wednesday, April 12, 2017 by

The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...


Apex-Brasil-showcases-Brazil

Apex-Brasil showcases Brazil's finest at SXSW


Friday, March 10, 2017 by

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) will showcase 68 of Brazil’s most exciting companies at the 2017 SXSW Interactive Festival. As part of its mission to bring the best of Brazil to the world’s global investors and trade fairs, Apex-Brasil will share the abundance of opportunities that exist in its vibrant ecosystem with attendees at SXSW I...


How-to-integrate-business-priorities-into-the-DevOps-process

How to integrate business priorities into the DevOps process


Wednesday, March 8, 2017 by

The business case for enterprise mobile applications is in crisis. Enterprises increased their spend on mobile application development to more than 10% of their overall budgets in 2016, yet fewer than 1% of mobile apps are successful, according to research firm, Gartner.To address this disturbing trend, enterprises are re-envisioning their mobile application development...


Apps-will-soon-have-to-be-compatible-with-over-100-devices

Apps will soon have to be compatible with over 100 devices


Friday, February 24, 2017 by

The Mobile World Congress 2017 has prompted AppFutura to release a report with keys to create a mobile app with the collaboration of development companies worldwide. Main conclusions show that apps will have to be more dynamic and adapt to the increasing number of devices and technologies available, still far from the mobile market full potential.Mobile applications hav...


Gamifying-an-app-can-help-it-stand-out-along-with-these-ideas

Gamifying an app can help it stand out along with these ideas


Thursday, February 23, 2017 by

Editors note: Guest submission by Hunter Jensen, Founder and CEO of Barefoot SolutionsWith more than 4.2 million smartphone apps in the Apple App and Google Play stores, there’s a lot of software that will never pick up the steam needed to become the next Angry Birds, YouTube, or Snapchat. There is good news, though. If you’re considering building an app from scratch or...


5-tips-for-selling-your-app-in-international-markets

5 tips for selling your app in international markets


Friday, January 6, 2017 by

What you should know when publishing an app that is targeted for a country outside of the United States.Apps are about as global as the Internet itself, and any successful app developer is smart to look beyond borders for new growth. After all, developers are always on the lookout for new users, particularly high quality and engaged users. They’re also trying to scale t...


Tapdaq-launches-ad-mediation-layer-so-developers-can-earn-more-revenue

Tapdaq launches ad mediation layer so developers can earn more revenue


Tuesday, December 6, 2016 by

Tapdaq has launched its unbiased ad mediation platform to help mobile developers earn as much revenue as possible through their in-app advertising. The company, which also enables mobile developers to grow and retain their app’s user base through efficient cross-promotion, is shaking up an industry it says is riddled with problems.A good ad mediation platform makes mone...


Three-ways-programmatic-is-changing-mobile-app-monetization

Three ways programmatic is changing mobile app monetization


Monday, October 3, 2016 by

Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...


Buildbox-Just-Released-a-New-Training-Series-to-Help-You-Make-Games

Buildbox Just Released a New Training Series to Help You Make Games


Saturday, October 1, 2016 by

Buildbox just announced the release of a new training series called, "Make Your Own Game" for those  developers interested in training harder with BB to make awesome games. Here are some of the highlights the series offers.- 10 Training Videos - 10 Buildbox Saves Files - 2,000 Word Article - Access To A Complete Video GameThe goal with this series, i...


Advice-for-Engineers-on-Effective-Career-Development

Advice for Engineers on Effective Career Development


Thursday, September 15, 2016 by

We recently had a visit with Erick Tai, Co-Founder and Head of Engineering for Reflektive (a performance management platform for the workplace) to talk about career development for engineers and some of the mistakes made along the path. Erick is not only Head of Engineering at Reflektive, but also an expert in management and mentorship.ADM: What are the danger...


Catching-up-With-the-Developer-of-the-New-Microskin-App

Catching up With the Developer of the New Microskin App


Thursday, September 8, 2016 by

The company Microskin just launched one of the most sophisticated skin matching iPhone apps in the app store.  Microskin creates personalized, color-matched line of waterproof "second skin" products. We caught up with the developer of the app, Don Fletcher of Vinclaro Pty Ltd. to discuss his history in the app store, and a bit about his approach to development.ADM:...


Mobile-Marketing-Consultant-mCordis-is-Launching-new-Native-App-Marketing-Course

Mobile Marketing Consultant mCordis is Launching new Native App Marketing Course


Thursday, July 28, 2016 by

mCordis has announced a new portal for online mobile marketing training courses. The first course available will be “An Introduction to Native Apps,” sponsored by app development company stable|kernel. The Native Apps course starts August 1 and will be available free of charge. Registration is available here.The short course provides an overview of native mobi...


A-Deep-Dive-Into-the-Sell-My-App-Marketplace-for-Developers

A Deep Dive Into the Sell My App Marketplace for Developers


Thursday, July 14, 2016 by

We recently sat down with Stav Zilbershtein to talk about the developer app marketplace SellMyApp.com to discuss what it does, and how it can help developers earn more from their code. Stav Zilbershtein is a passionate internet entrepreneur. Coming from vast experience in Internet marketing and SEO he created Sell My App as a powerful exchange point for mob...


Appodeal-TVOS-SDK-Now-Available-for-Developers

Appodeal TVOS SDK Now Available for Developers


Friday, July 1, 2016 by

Appodeal has announced that its programmatic ad mediation platform now supports ads in Apple TV apps. The new Appodeal SDK allows app developers to embed ads in Apple TV apps, optimize ad campaigns and conduct cross-promotional campaigns for iOS and tvOS apps. According to a recent Appodeal announcement, The tvOS app market is actively growing and the projected ad ...


Buildbox-and-Vungle-Team-Up-for-Windows-10-Game-Development-Promotion

Buildbox and Vungle Team Up for Windows 10 Game Development Promotion


Friday, May 20, 2016 by

Buildbox, Microsoft, and Vungle are teaming up to offer a new promotion to give $500 to Buildbox customers who bring their games over to the Windows 10 Store. The promotion coincides with the release of Buildbox 2.1.0.Buildbox offers a no code game development environment providing a drop and drag game creation experience that doesn't require any scripting, programming ...