WWDC21 2021 Insights from app leaders
Monday, August 2, 2021 by Freeman Lightner
WWDC 2021 was focused on privacy, product strategies, ATT, and more. Some industry experts have weighed in about what they saw go down at this year's event.
Alex Ritchie, Product Manager, Privacy and Data, AdColony
Anything that gives users more control and information on which data is being accessed, and how often is a net positive for privacy overall. With A...
The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Freeman Lightner
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
UX predictions for 2021 from CleverTap
Tuesday, January 5, 2021 by Freeman Lightner
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...
Mobile ads are about to get annoying says Brainium Studios
Tuesday, January 5, 2021 by Freeman Lightner
The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...
Mobile app growth and revenue to remain strong in 2021
Tuesday, January 5, 2021 by Richard Harris
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.
Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...
GameRefinery makes its iOS download and revenue data available free
Thursday, December 24, 2020 by Brittany Hainzinger
The data elves at mobile game insight and analytics specialist GameRefinery are bringing some much-needed Christmas cheer to all mobile game developers by making its download and revenue data for 100k iOS games available for free. Following its acquisition of market insight provider Reflection in early 2020, GameRefinery has been gradually integrating the data into its ...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
GDPR and data security
Friday, September 18, 2020 by Jonathan Weicher
How has the General Data Protection Regulation (GDPR) affected your firm during the past two years? It has been nearly that long since GDPR went into effect across Europe, applicable for any organizations handling the personal information of European citizens. Since that time, it appears to be performing well up to expectations. Firms of all kinds find themse...
What you are missing about DevOps
Friday, July 24, 2020 by Richard Harris
DevOps and Kubernetes has challenges but most of them are centered around common misunderstandings or rushing into things too quickly. Kevin Crawley is a Developer Advocate at Containous and offers his thoughts with ADM about how you can overcome many of the challenges, along with some sharing some best practices, and even the solution to the prisoner’s dilemma.
Xpring io and everything you need to know
Wednesday, April 1, 2020 by Brittany Hainzinger
In December, Xpring announced the launch of xpring.io, a developer site that includes a wallet, tools, services, and documentation that help developers insert payments in their products.
The Xpring Wallet now supports Interledger Protocol (ILP) STREAM, which enables developers to participate in the streaming economy by integrating streaming payments ...
Silicon Labs and Allegion expand IoT
Tuesday, August 20, 2019 by Brittany Hainzinger
Silicon Labs and Allegion have collaborated to further expand Internet of Things (IoT) capabilities to security products for both smart homes and commercial buildings. A growing number of Allegion solutions now use Silicon Labs’ Wireless Gecko IoT portfolio, which supports Zigbee, Bluetooth and Z-Wave connectivity.
Allegion is known for its trusted an...
iOS 12 notifications did not change user behavior report says
Monday, March 25, 2019 by Christian Hargrave
Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings.
Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Google is turning on the Restore feature soon
Thursday, January 10, 2019 by Richard Harris
In a recent email sent to Android developers that have subscriptions enabled, Google wants to remind you that soon they will be activating the Restore feature. The email read:
"We are writing to let you know about an upcoming change to the Restore feature in the Google Play Console. On April 15, 2019, Google will be turning on the Restore feature for all develop...
BitTorrent gets a TRONbased crypto token called BTT
Monday, January 7, 2019 by Christian Hargrave
BitTorrent Inc. announced a token that aims to expand upon its vision of a decentralized internet. The new token, also called BitTorrent (BTT), will be issued by BitTorrent Foundation, established in Singapore, and will enable users to exchange tokens to improve network speed. By providing users with the ability to use BTT tokens for faster downloads, the company aims t...
How Pycom wants to help IoT developers
Tuesday, December 4, 2018 by Richard Harris
Although IoT development is increasingly on the rise, challenges still exist in the development and manufacturing process that prevents a streamlined workflow for developers.
In this interview, Fred de Haro, CEO, and co-founder at Pycom discusses the company’s new consumer-focused developer offering, and shares insight into the current challenges developers are...
Mobile app advertising poised for growth says Fyber
Tuesday, October 16, 2018 by Richard Harris
Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...
Nexmo Customer Communication API Connector gets a boost from WhatsApp
Friday, September 28, 2018 by Christian Hargrave
Vonage announced that its Nexmo Communication API Connector, available on MuleSoft's Anypoint Platform, is now integrated with the WhatsApp Business solution. This integration enables MuleSoft customers to leverage the new WhatsApp Business solution to elevate their customer engagement.
Simple integration of Nexmo APIs into WhatsApp Business solution workflows el...
iOS 12 notification changes should make you rethink your messages
Friday, September 21, 2018 by Richard Harris
It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users.
In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....
Changes to the way notifications work in iOS 12 you need to know
Wednesday, September 19, 2018 by Mike Herrick
iOS 12’s public release has brought about key changes to the way we do notifications. With these changes, Urban Airship urges app publishers to adopt customer-centric messaging best practices to accommodate new user behavior, improve notification visibility and maximize the value that their app can deliver. Granular user controls over notifications, new Grouped No...
Agile failure is common but this can help
Monday, August 27, 2018 by Rachel Burger
With the closing “ding” of the New York Stock Exchange, CA Technologies, the first software company to break $1 billion in revenue in 1989, confirmed that it would no longer be an independent company. Broadcom, a massive global semiconductor company, closed the deal at $18.9 billion, touting that its newfound ownership would bring diversity to its “mis...
A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
What American companies can learn from Europe's new GDPR laws
Wednesday, June 13, 2018 by Christian Hargrave
People around the world have recently started to receive tons of emails from companies updating their privacy policies. Naturally, many ask, why this is happening, and the ones with a deeper understanding of the process mutter a four-letter combination - GDPR. While an astounding part of the US Senate appears to be confused about the concept of Net Neutrality, Europe&rs...
Mobile Threat Landscape reports steady decrease in blacklisted apps
Friday, June 1, 2018 by Christian Hargrave
RiskIQ has released its Mobile Threat Landscape Q1 2018 Report, which analyzed 120 mobile app stores and more than two billion daily scanned resources. The findings showed that taking advantage of the popularity and volatility of the cryptocurrency landscape is paying off for threat actors via the mobile attack vector and that malicious apps leveraged by nation-state ac...
VC funding favors men despite proven female founders
Wednesday, May 30, 2018 by Richard Harris
New data reveals that venture capital (VC) investments remain heavily biased toward men - in 2017, companies with all-female founders closed 368 VC deals, compared to 5,588 deals for all-male teams and 1,046 for mixed-gender teams. Women-led startups also received a smaller share of VC dollars, landing just $1.9 billion (2.2%) of the $85 billion in VC investments last y...
Android TV is not slowing down
Friday, May 25, 2018 by Ron Downey
Android TV is quickly becoming a staple on the technology roadmaps of pay-TV operators worldwide. More than a hundred cable providers and hardware manufacturers have already taken the plunge, and two-thirds of service providers expect it to be the market-leading platform by 2025. With Google announcing the launch of its ADT-2 developer device earlier this month too, put...
Google I-O 2018 is aimed at helping developers earn and grow more
Wednesday, May 9, 2018 by Richard Harris
At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...
For gaming companies data unification is critical
Monday, March 19, 2018 by Dan Schoenbaum
When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...
Urban Airship launches in app automation engine
Friday, March 16, 2018 by Richard Harris
Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...
New locationbased ad network surfaces
Wednesday, March 7, 2018 by Richard Harris
Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
Why your app is getting uninstalled and how to prevent it
Wednesday, November 22, 2017 by Simon Spaull
App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...