old school

old school magazine search results

App Developer Magazine issues we found relating to old school


July13 Issue: Old School vs. New School Marketing

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

Oct13 Issue: Bringing Old School Games Into the New World of Mobile Apps

Inside the October issue, Peach tells us what not to name your app, a reader tip on why ASO isn't the only choice for marketing, learn why poor analytics can kill your game launch, we talk Microsoft and Nokia, and we give you 5 reasons why HTML 5 might be the right choice for your next app development project, plus loads more don't miss it!

old school news search results

Developer news items we found relating to old school

29 results
Postal.io-redefines-offline-B2B-marketing

Postal.io redefines offline B2B marketing


Tuesday, May 5, 2020 by

Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...


Google-incorporates-OM-SDK-into-inapp-offering

Google incorporates OM SDK into inapp offering


Tuesday, August 20, 2019 by

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).  The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...


Mobile-ads-SDK-Vungle-updates-to-deliver-a-better-experience

Mobile ads SDK Vungle updates to deliver a better experience


Thursday, July 18, 2019 by

Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience. The ...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Blockchain-construction-management-products-drop-by-Brickschain

Blockchain construction management products drop by Brickschain


Wednesday, June 6, 2018 by

Recognizing the need for better data coordination, handover and facilities management, Brickschain has released two new products: Brickschain Handover and Brickschain Chronicle. Using blockchain, Brickschain’s new products are set to revolutionize how the industry closes out and maintains facilities. “This is the first step in building a comprehensive registry of all bu...


Using-common-short-codes-for-mobile-app-marketing

Using common short codes for mobile app marketing


Friday, February 16, 2018 by

App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...


The-top-print-enabled-apps-for-business

The top print enabled apps for business


Thursday, December 7, 2017 by

Every year, we make our mobile devices a little bit better than before, bringing them to a point where we can’t imagine existing without X, Y and Z new features - imagine buying a smartphone without a camera or a tablet without long battery life.As mobile devices improve, users need apps that can keep pace, bringing the full functionality of a desktop or laptop to the t...


How-app-developers-are-failing-in-user-engagement

How app developers are failing in user engagement


Thursday, May 18, 2017 by

Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...


Salesforce-Trailhead-turned-this-future-lawyer-into-a-citizen-developer

Salesforce Trailhead turned this future lawyer into a citizen developer


Tuesday, January 17, 2017 by

This week, we spoke with Krystal Carter, President, Chief Cloud Enthusiast, Danny Kay Cloud, about how she went from aspirations to being an attorney to owning her own cloud consulting company, and her advice for others looking to kick-start their career in the digital economy. Prior to working in tech what did you do for a living? What made you want to switch care...


The-9-Smells-of-an-Organization

The 9 Smells of an Organization


Tuesday, March 15, 2016 by

A few months ago I first watched ”The Smell of the Place,” a speech by Prof. Sumantra Ghoshal. It's about corporate environments and the faults of management in creating a positive workplace. In organizations, it's all about the context. This has a huge impact on the behavior of employees. "Changing people's behavior is not about changing people, but chan...


Inversoft-CEO-Brian-Pontarelli-Discusses-New-Passport-SSO-User-Management-Platform

Inversoft CEO Brian Pontarelli Discusses New Passport SSO User Management Platform


Friday, December 11, 2015 by

We recently visited with Inversoft CEO Brian Pontarelli to talk about his company’s new Passport single sign on (SSO) user management solution that goes beyond standard single sign-on to support messaging in the user’s localized language, built-in analytics, and the ability to discipline/reward users (e.g. mute, ban, suspend, reward) based on activity.Brian is the found...


Epic-Games-Awards-$150,000-in-Unreal-Dev-Grants

Epic Games Awards $150,000 in Unreal Dev Grants


Wednesday, November 18, 2015 by

Epic Games has awarded a new round of Unreal Dev Grants to a range of projects built with and for Unreal Engine 4. The recipients are detailed below, and more information on the grant program is available at unrealengine.com/unrealdevgrants. Awesome 2D GamesSpartan is a 2D platformer featuring “old school, tough as nails gameplay with pixel perfect controls,” ...


How-to-Use-Traditional-Marketing-Channels-to-Propel-Your-App-Marketing

How to Use Traditional Marketing Channels to Propel Your App Marketing


Monday, April 6, 2015 by

Traditional marketing channels have been getting a bad rap in the last few years as mobile marketing opportunities have continued to explode. However, as most app publishers will tell you, it continues to be more difficult and more expensive to market your app with mobile marketing strategies. To grow your app you need to leave no stone unturned. And many app publi...


ApacheCon-Apache-Open-Source-Conference-Will-Be-in-Austin-April-13-17

ApacheCon Apache Open Source Conference Will Be in Austin April 13 17


Thursday, March 19, 2015 by

ApacheCon North America brings developers and users together to explore issues and provide educational experiences for building open source solutions. The Apache community is among the most robust in open source with hundreds of thousands of applications deploying Apache Software Foundation (ASF) products and code contributions by more than 3,500 committers from around ...


A-Look-Back-at-Golden-Age-of-Atari-at-the-Game-Developers-Conference

A Look Back at Golden Age of Atari at the Game Developers Conference


Tuesday, March 3, 2015 by

One of my favorite parts of GDC was a look back at the decidedly old school tech that could be seen, touched and played at the GDC Atari museum exhibit which was set up and sponsored by the Videogame History Museum. As the US and Russia fought a cold war in the 1970’s, the US video game industry was born with the huge commercial success of Pong, which spring boarde...


Best-Practices-for-Developers-and-Publishers-for-Pitching-Your-App-to-the-Media

Best Practices for Developers and Publishers for Pitching Your App to the Media


Monday, May 19, 2014 by

When it comes to putting together a marketing plan for a mobile app promotion, a public relations component is always part of the mix. (Or at least it should be!) The most prominent part of public relations is media pitching: An effort to get your mobile app reviewed on relevant blogs and app review sites. Experience shows us that media relations is one of the most misu...


Virtual-Reality-Seems-to-Be-Dominating-the-Game-Developers-Conference-as-Players-Big-and-Small-Launch-Products

Virtual Reality Seems to Be Dominating the Game Developers Conference as Players Big and Small Launch Products


Thursday, March 20, 2014 by

Is the Game Developers Conference turning into Mardis Gras? If you haven’t been to New Orleans for the event (if you were there a couple of weeks ago, you still are probably getting over it) you are missing a spectacle. Each year it seems people are getting more and more outrageous in terms of their attire (that’s putting it mildly).It seems that “anything goes” ac...


New-Premium-Video-Ads-are-Facebook’s-Latest-Move-to-Dominate-Ad-Dollars

New Premium Video Ads are Facebook’s Latest Move to Dominate Ad Dollars


Friday, March 14, 2014 by

How fast can marketers shift their ad dollars to mobile? As fast as they find new ways to do so. And now, Facebook has launched Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Of course, a few select (i.e. top spending) advertisers are participating in the new program.And since the latest report from Facebook states that revenue from...


2014-Smart-Watch-Market-Could-Fractionalize-Between-Offerings-With-High-Tech-Functions-and-Those-With-Emphasizing-Lower-Tech-Style

2014 Smart Watch Market Could Fractionalize Between Offerings With High Tech Functions and Those With Emphasizing Lower Tech Style


Thursday, December 26, 2013 by

Is 2014 going to be the year of the smart watch? The consumer market is an iffy one and who knows what market will see traction and explode on the scene (who would have thought old school earphones would become mainstream again?).Koru Labs, which provides software for smart wearables, has issued its predictions for smart wearables for 2014 and their outlook is a fractio...


Hey-Restaurant-Owners:-Ready-for-An-App-Developer-with-a-Punchh

Hey Restaurant Owners: Ready for An App Developer with a Punchh


Tuesday, December 10, 2013 by

So what’s better than owning Bruce Lee’s yellow jumpsuit used in the final scenes of his uncompleted movie, “Game of Death”? (the jumpsuit recently sold at auction for 100kUS!) Ok, maybe not much, but Mama Fu’s Asian House, operator of 16 restaurants in the Southeastern U.S, is betting that a new mobile rewards based program will give it more “Punchh” in driving new bus...


Weekly-Roundup:-Marmalade-and-Tizen,-BlackBerry-Developers,-New-School-Monetization,-Hyro,-2014-GDC,-VLC,-Rust,-Opera-Mobile,-and-iOS7-Sickness

Weekly Roundup: Marmalade and Tizen, BlackBerry Developers, New School Monetization, Hyro, 2014 GDC, VLC, Rust, Opera Mobile, and iOS7 Sickness


Saturday, September 28, 2013 by

Top Stories for the week of 9/28/2013iOS 7 You are Making Me Sick. Really?In a recent article I came across, there are reports coming in that iOS 7 with it's warping, parallax, and other on UI screen visual effects, are making some people nauseous enough to actually throw up! Symptoms like vertigo, nausea, headaches, dizziness and more are all being reported.Initia...


Amazon-App-Developers-Can-Fire-Up-Android-and-Web-Apps-With-Kindle-Fire-HDX-Powered-By-OS-3.0-Mojito

Amazon App Developers Can Fire Up Android and Web Apps With Kindle Fire HDX Powered By OS 3.0 Mojito


Wednesday, September 25, 2013 by

Amazon has officially launched its new Kindle Fire HDX featuring a new 7-inch or 8.9-inch HDX display, quad-core 2.2 GHz processor with 3x the processing power, twice the memory of the previous model, 11 hours of battery life, and dual stereo speakers with Dolby Digital Plus audio. From a consumer standpoint, probably the most innovative aspect of the new device is the...


Old-School-Vs-New-School-App-Monetization

Old School Vs New School App Monetization


Wednesday, September 25, 2013 by

A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed. ADM: Last time we spoke you mentioned there’s a difference between the “old school” and “new school” approach to monetizing with mobile ads.What did you mean by this? WELLER: There’s a big difference between the “old school” strategy used by app developers to monetize ...


Vision-Mobile’s-Enterprise-App-Developer-Atlas-Provides-Old-School-Print-Poster-for-Developers

Vision Mobile’s Enterprise App Developer Atlas Provides Old School Print Poster for Developers


Saturday, September 14, 2013 by

We receive literally hundreds of news, commentary and other reports on the app development industry and it is relatively rare that we say to ourselves “wow, how about that!” However, Vision Mobile’s Enterprise App Developer Atlas has made us say just that with its old school availability as a printed poster coupled with its decidedly new school demonstration on the com...


Android-Kit-Kat-Promotion,-Break-Me-Off-A-Piece-of-That-Cross-Promotion

Android Kit Kat Promotion, Break Me Off A Piece of That Cross Promotion


Saturday, September 7, 2013 by

Let’s face it, when Google seeks an outside tie-in for its new Android OS, as an app developer you better pay attention. They don’t do anything for grins and giggles and even as cool as it would be to get a chocolate Android instead of an Easter Bunny, this was more than a move to get the iconic Android robot on 50 million candy bar wrappers. Believe me, there was an a...


New-Study-Shows-that-80-percent--of-Manufacturers-Will-Develop-an-Enterprise-Mobile-App-This-Year

New Study Shows that 80 percent of Manufacturers Will Develop an Enterprise Mobile App This Year


Monday, August 19, 2013 by

If you can’t find an enterprise contract gig or a full time job as an app developer, it’s not because the opportunities aren’t out there. It seems that every week a new report comes out that organizations are looking to create new apps, corporate app stores and are examining ever increasing ways to mobilize their operations. Manufacturing Insights has published a new r...


July-2013-Issue-2-Is-Here!

July 2013 Issue 2 Is Here!


Saturday, July 6, 2013 by

The latest App Developer Magazine is full of exclusive content you'll want to read! Check out what we stuffed it with:The Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!That is just a taste of what's inside too. June was a huge month i...