AppsFlyer releases mobile attribution solution for Apple’s App Clips
Monday, November 2, 2020 by Brittany Hainzinger
AppsFlyer released a mobile attribution solution for Apple’s App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly.
The pandemic is driving increased use of mobile devices from shopping online to hybrid shopping experiences like BOPIS and curbside pickup. With the holiday season upon us, brands have an opportunity ...
Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
Oracle weighs in on chatbots for enterprise developers
Tuesday, December 5, 2017 by Richard Harris
From self-service to instant payments, the chatbot industry has seen great things from the latest advents in the field of AI. That's why we sat down with Oracle to learn more about how with all these new changes in the messaging industry enterprise can see the value that can be attained by adoption.We recently had a conversation with Suhas Uliyar, Vice President, A...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
A discussion with Oracle on chatbots
Wednesday, August 2, 2017 by Richard Harris
With recent advancements in machine learning and the convergence of compute power and big data bringing artificial intelligence into the mainstream, intelligent bots will transform every facet of every industry and dramatically improve the customer experience. We recently had a discussion with Mr. Suhas Uliyar from Oracle to chat about how Oracle is using this transform...
Get mobile printing up and running: What CIOs need to know
Wednesday, May 24, 2017 by Brent Richtsmeier
Enterprise workplace infrastructure is changing. Gartner found that total mobile sales into the enterprise globally are greater than 200,000 per year, while PCs are half that. The PC installed base has been on a steady decline since 2014, while the mobile installed base is on the rise - meaning mobile is set to surpass the PC installed base in 2017.However, even as more...
AOL says you need to diversify your ad strategy
Monday, May 22, 2017 by Patrick McCormack
For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...
Mobile marketing trends report from MobileBridge: First edition
Wednesday, February 1, 2017 by Richard Harris
Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of exec level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge’s first edition of its Mobile Marketing Trends Report. “The fluidity and omnipresent change in the way c...
Why MicroApps are an emerging development trend to watch in 2017
Monday, January 30, 2017 by Paul Swaddle
With SMEs(Small and Medium-sized Enterprises) emerging every day, the apps world has seen a swift growth in the enterprise apps category. MicroApps help users restructure, streamline, and in turn manage a crucial business processes. MicroApps provide a highly focused, task-based functionality that let users access the app, interact and then close the app all with maximu...
Enterprise BYOD post holiday woes
Tuesday, January 24, 2017 by Mitch Black
Bring Your Own Device (BYOD) programs are a constant enterprise challenge. For unprepared organizations, the holidays can be especially difficult.Christmas to New Year’s Day is typically a peak time to purchase and/or download apps, so how can your enterprise effectively enroll an influx of new users and devices without compromising program security? While the recent ho...
Mobiquity and Insert come together to help with inapp engagement
Wednesday, December 21, 2016 by Austin Harris
Mobiquity and Insert just formed a new partnership to deliver real-time, in-app personalization to mobile users. The partnership brings together Mobiquity's end-to-end mobile services with Insert's technology for rapidly deploying in-app engagement features, allowing app owners and mobile marketers to develop more meaningful customer relationships.As enterprise brands i...
What IBM says were the shifts in enterprise mobility throughout 2016
Saturday, December 10, 2016 by Richard Harris
As companies continue down the road of mobile enterprise application development to improve their software infrastructure, many are left wondering if it is the correct step to take. "What makes a good enterprise software?" and "How can I take advantage of the newest trend?" is on the minds of many businesses constantly.We sat down with Phil Guido, General Manager at IBM...
Being Ready for a MobileFirst Business Strategy
Sunday, July 31, 2016 by Sravish Sridhar
If your business isn’t talking about its mobile strategy yet, it’s only a matter of time. According to 451 Research, 40 percent of companies will prioritize the mobilization of general business apps over the next two years, compared to just mobilizing field service and sales teams. Companies recognize mobility offers huge business benefits, from driving customer satisfa...
What Web Development's History Can Tell Us About the Future of Mobile Apps
Friday, September 4, 2015 by Stuart Parkerson
It would be nice to say that web development has gotten easier over the years but that’s just not true. Technology keeps moving forward and web app developers continue to face more challenges than ever. Case in point - the new reality of responsive web design as a requirement, not an option, and the always changing web browser code interpretation argument (hence the lat...
Rapid Application Development: Go Native or Go Platform
Monday, August 31, 2015 by Scott Love
As our world has increasingly adopted mobile technologies, developers have struggled with ways to meet the often urgent demands of business users.When iPhone and its iOS were introduced in January 2007, astute software developers certainly took note – but it wasn’t until July 2008 that the mobile app revolution began with the introduction of the App Store in iOS 2. Thir...
How to Design a Seamless UX for Mobile Payments
Wednesday, July 22, 2015 by Joe Kleinwaechter
Nearly 1.4 million mobile applications fill the virtual shelves of the App Store. Of those, more than 177,000 apps facilitate mobile payments. Moreover, Apple Pay’s impact on the mobile market has been nothing less than noteworthy, with businesses and banks clamoring to accept it as consumers merge their wallets and cell phones.And in terms of mobile usage, consumers de...
Why Enterprise App Development Needs Cross Platform Code
Thursday, July 16, 2015 by Stuart Parkerson
You read a lot today from experts, pundits and others (like yours truly) who talk about how to choose a mobile app development approach - do you go native, HTML5 or go the hybrid route? From an enterprise standpoint, unless you’re the local neighborhood pizza joint, it’s really not a matter of choosing which way to go, it’s about how to have it all – and for every devic...
DevCon5 Will Delve Into HTML5 Concepts, Tools and Design in New York July 20 22
Tuesday, April 28, 2015 by Richard Harris
DevCon5 provides attendees with thought leadership on HTML5 concepts, tools and design best practices as well to provide insights into leveraging HTML5 to ensure a superior user experience through JavaScript frameworks, user metrics, responsive design, web services and more.The event will feature cross platform development experts and providing insight into the best app...
Native Ad Units on Mobile Do's and Don'ts
Thursday, April 2, 2015 by Eddie de Guia
Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...
How to Use Traditional Marketing Channels to Jumpstart Your App Engagement and Installs
Wednesday, March 18, 2015 by Stuart Parkerson
Traditional marketing channels are dead right? If that is true, why did three mobile games - Clash of Clans, Game of War, Heroes Charge – run ads for this year’s Super Bowl? The answer is because there was a huge audience available and these companies have the financial ability and scale to pay for the ads to reach out to a new crop of users.In fact, I defy you to...
Enterprise Mobile QA with Ranjeet Vidwans VP of Marketing for Mocana
Tuesday, February 24, 2015 by Richard Harris
We recently sat down with Ranjeet Vidwans, VP of Marketing for Mocana, to discuss challenges facing companies with the implementation of an enterprise mobile strategy.ADM: What do you see as the major differences between an enterprise mobile app and a consumer mobile app? Vidwans: Interestingly, there are probably more important fundamental similarities ...
How Ad Agencies and Advertisers Are Adjusting to Mobile
Friday, February 13, 2015 by Stuart Parkerson
I was talking with a large ad agency person the other day (off the record so no names) and they told me that the last year saw the biggest single year of identifiable movement away from traditional media (broadcast, print, etc.) to mobile. Meaning that there will be no slow down of dollars transitioning into mobile advertising.And it is interesting to me how little inte...
Apps World Introduces a New Event in Berlin for 2015
Tuesday, January 13, 2015 by Richard Harris
Apps World is continuing to expand its mobile event brand as it heads to Berlin for 2015 Apps World Germany, bringing together over 150 exhibitors and an expected 6,000 attendees from across the app ecosystem in Europe and beyond. The event offer exhibits and content for developers, mobile marketers, mobile operators, device manufacturers, platform o...
Phunware Launches New Initiatives for 2015 to Help Companies Engage the Complete Mobile Application Life Cycle
Tuesday, January 13, 2015 by Stuart Parkerson
If you want success in mobile, you have to have the ability to quickly adapt to the reality that is the lightning fast evolution of the mobile ecosystem. Phunware has shown a unique ability to do just that as they have grown and evolved since the company was founded in 2009. To help its customers keep pace with today’s mobile realities, Phunware has announced several ne...
Suhas Uliyar, Vice President of Mobile Strategy with Oracle, Provides His Predictions on the Future for App Developers and the Mobile Enterprise
Thursday, January 8, 2015 by Richard Harris
I recently had a Q&A session with Oracle’s Suhas Uliyar, who serves as the company’s Vice President of Mobile Strategy. During the talk Suhas provided insights into what app developers can expect as it relates to the mobile enterprise. Richard: Will there ever be a standard development approach for the enterprise or mobile in general? Suhas: In general, no...
The Enterprise Mobile Dilemma: I Don’t Know Whether to Laugh or Cry
Thursday, December 11, 2014 by Stuart Parkerson
Every once in a while it’s nice to have a good laugh and when I saw the photo shown here on Phunware's blog I had to laugh. It’s a picture from the company’s holiday party and as you can see, they definitely have a sense of humor about mobile development. There is also a grain of seriousness communicated by the image, because the mobile industry is introd...
Mobile Devices Are the Weakest Link for Enterprise Mobility Solutions
Tuesday, December 9, 2014 by Chirag Shivalker
The time has come when the fact is accepted and discussed at large, the one that we have been trying to resist since long. We all are aware that today mobile Apps for Enterprise Management consider mobility at their core. It has given new peripheries to businesses by transforming operations – better engagement with customers – and of course an innovative appro...
AppGyver Releases Supersonic, Bridging Native Grade UI and Data to HTML5 Hybrid Apps
Thursday, December 4, 2014 by Stuart Parkerson
AppGyver just released Supersonic this week, defining a new way for developing high-performance mobile app user interfaces. AppGyver offers users a platform for both the novice and seasoned mobile developer in executing HTML5 mobile apps which are indistinguishable from native applications. Supersonic is a next-generation mobile hybrid framework where develop...
50 Percent of CIO's Say App Development Takes Too Long
Friday, November 21, 2014 by Richard Harris
Kinvey, an enterprise Backend as a Services (BaaS) provider shared its latest report revealing that over half (56 percent) of companies spend 7 months to 1 year developing a single app, and close to 20 percent spend more than $500K on each app developed. The main challenge identified is that CIOs believe that app development is too time consuming. The report reveal...
Will iBeacons Break Out This Holiday Retail Season
Monday, November 10, 2014 by Stuart Parkerson
Black Friday or Cyber Monday – which is bigger? Actually, that question may be a moot point, as many retail pundits think that Thanksgiving day in the US may quickly overtake those two days as more retail stores open their doors in advance of Black Friday. What better way to work off the drowsiness from the effect of the Tryptophan in your turkey than by getting out and...
The Secrets of Developers Using Messaging to Market Their App
Monday, November 10, 2014 by Richard Harris
Why are some app publishers more successful than others? We all have access to the same tools, we contend with the same competition – we all exist in the same ecosystem. For that matter, why is any business more successful than others in its industry? True, some businesses are better funded than others and that can definitely provide an advantage. But what sets mos...
Sencha Expands JavaScript Tools that Leverage Cross Platform HTML5 Mobile App Development
Wednesday, October 29, 2014 by Stuart Parkerson
Sencha has released Sencha Space 1.2, an application management platform to deploy, audit, and secure cross-platform HTML5 applications on supported desktop, tablet, and smartphones.Sencha as a company provides and supports JavaScript tools and platforms that leverage HTML5 to deliver solutions for desktops, smartphones, tablets and more. Sencha Space 1.2 provides addit...
The Ultimate App Marketing Strategy: The Right Message to the Right Person at the Right Time and Place
Wednesday, September 24, 2014 by Stuart Parkerson
Advertisers are closer than ever to the Holy Grail of consumer app marketing: Reaching a customer who is on the verge of making a purchasing decision and sending them a personalized appeal to sway the purchase behavior in the advertiser’s favor. And this is not future sci-fi, it is happening today. And if you aren’t leveraging this type of mobile marketing, your co...
A Responsive Website Or a Native App Question
Thursday, September 18, 2014 by Stuart Parkerson
Every day we host a number of articles and news announcements about the mobile app industry. Sometimes what gets lost in the huge amount of information available is that each business is unique in its goals for communicating with its various constituencies, both externally with its customers and internally with employees.So when deciding on whether your business should ...
Location Based Services: My Phone Doesn’t Do That
Wednesday, September 3, 2014 by Stuart Parkerson
What do Location-Based Services (LBS) like Wi-Fi, beacons, Bluetooth low energy (BLE), geo-fencing, etc. have in common? For mobile developers, they allow mobile apps to interact on a local and personal in a ground breaking way.I was telling my wife about location based marketing (we were in a store shopping, I was bored) and she told me, “My phone doesn’t do that.” I h...
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