Old school banner ads outperforming video
Monday, February 4, 2019 by Richard Harris
Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...
Flaregames partners with MeeWow to publish Tap Empire
Friday, August 10, 2018 by Richard Harris
Mobile gaming publisher Flaregames announced the next imminent global launch in its Q3/Q4 line-up with hyper-casual idle game Tap Empire releasing 11th October on iOS and Android devices. This debut game from San Francisco studio MeeWow Games will be the third title from the Flaregames Accelerator and the second to launch in the next two months, with Super Spell Heroes,...
Integrate video into apps easier using new tech from Cloudflare
Thursday, August 9, 2018 by Richard Harris
Cloudflare announced the general availability of Cloudflare Stream, a new way for content owners and app developers to integrate video into any application or website.
Prior to Cloudflare Stream, if businesses wanted to move beyond just uploading videos to a consumer service like YouTube, they had to use at least three different services: one to encode video into a s...
Android P developer notes
Wednesday, August 8, 2018 by Christian Hargrave
The official Android Pie release has been announced in a Google blog post which promises the rollout of some pretty substantial changes to authentication, navigation UI, task prediction, and more. With the software currently in beta and waiting for its official release, it’s important that developers get ready to start planning their next moves in order to strike ...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
About that new AdMob open bidding platform
Wednesday, March 21, 2018 by Christian Hargrave
Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...
CrossInstall Chats With Us About Playable Ads for Mobile Apps
Wednesday, September 28, 2016 by Richard Harris
We recently had a conversation with Jeff Marshall at CrossInstall to talk about how the company provides a unique approach to mobile advertising. CrossInstall’s distinct approach combines the playable mobile ads it creates with a programmatic, performance based bidder to ensure the ads hit the right audience. With clients such as SGN, PuzzleSocial, Big Fish Games, among...