Mobile app direct selling advertisements is finally opening up
Monday, February 1, 2021 by Todd Wooten
Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...
Why blockchain is the future
Friday, January 15, 2021 by Richard Harris
The fears from the pandemic have naturally placed more focus on wearables helping us monitor our health, fitness, and keeping us better connected.
Companies such as Apple, Samsung, Fitbit, and others are flooding the market with health and fitness devices to help mankind to stay healthy and happier. I believe we will see even more companies entering this space and mo...
5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
Wednesday, January 13, 2021 by Brittany Hainzinger
Zero trust framework no longer optional 2021 predictions
Tuesday, January 12, 2021 by Brittany Hainzinger
There’s no doubt that COVID-19 and the shift to remote work have accelerated Zero Trust adoption in the enterprise. In 2021 and the following years, implementing a Zero Trust approach will become essential to protecting every enterprise, regardless of industry. This is due to the increasing volume of cyberthreats that organizations and individuals face on a regula...
UX predictions for 2021 from CleverTap
Tuesday, January 5, 2021 by Freeman Lightner
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...
Mobile app growth and revenue to remain strong in 2021
Tuesday, January 5, 2021 by Richard Harris
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.
Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...
How to avoid mobile phone apps from leaking your personal data
Wednesday, November 18, 2020 by Brittany Hainzinger
Most people have dozens of mobile phone apps installed on their phone, tablet, or even their smartwatch. In fact, the average person has about 60 to 90 mobile phone apps on their phone. Out of all those apps, many of them could be leaking your personal data. How can you protect yourself? One of the primary ways is by installing a VPN, but there are other ways, too. Here...
How to unlock mobiles hidden data trove without touching privacy
Wednesday, October 28, 2020 by Todd Wooten
If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...
Applitools integrates with GitHub Actions and Microsoft Visual Studio
Tuesday, October 27, 2020 by Brittany Hainzinger
Applitools announces integrations with GitHub, GitHub Actions, and the Microsoft Visual Studio App Center. The integrations allow developers to seamlessly add Visual AI-powered testing to every build and pull request (PR), resulting in greater UI version control and improved developer workflows.
In addition to the testing process improvements, the integrations enable...
Mobile Development and the race to cross-platform
Monday, August 24, 2020 by Alin Turcu
Since the turn of the century, mobile app development has increased dramatically year over year. In Q1 of 2020, the Apple App Store had approximately 1.8 million applications while Google Play Store had approx. 2.5 million. More important, every indication says this trend will continue, and with COVID-19 impacting every business of every size, the reality is that all bu...
Being careful about 3rd party APIs
Monday, August 24, 2020 by Ameya Talwalkar
Over the past couple of years, we’ve seen a marked shift in the nature of API traffic from being largely driven by human actions to be increasingly machine-driven. While it used to take a human to click something on a website to trigger an API call and response, there are now sites and apps where upwards of 98% of total traffic is the result of bots -- some legiti...
Mobile app development post COVID-19
Thursday, July 2, 2020 by Alin Turcu
In a very short period of time, the world went from being mobile to being stationary. The majority of individuals, with the exception of front-line workers, have been sheltering at home.
Given the economic hardship facing a slew of industries, and uncertainty the continued uncertainty brought on by COVID-19, it seems reasonable to assume that the mobile app developme...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
Increase in app development since start of COVID-19
Friday, May 29, 2020 by Brittany Hainzinger
Appy Pie observed a dramatic 198% increase in application development since the outset of the COVID-19 pandemic.
Since February 2020, Appy Pie has experienced a 198% jump in the number of total apps created and a 241% jump in the total app subscriptions. It is this believed that this increase is driven by two separate demands: 1) Companies that unexpectedly faced wor...
New features from WSO2 API Manager
Friday, April 10, 2020 by Brittany Hainzinger
APIs are the core building blocks of digital businesses—assembling data, events and services from within the organization, throughout ecosystems, and across devices. This is driving demands to maximize adoption and reuse across internal and external portals and API marketplaces; ensure API security; and support modern architectures, including containers, microserv...
Webinar: What is low code and why should I care
Tuesday, April 7, 2020 by Brittany Hainzinger
Ashwood Computer and BlueFinity International are jointly hosting a free webinar to demonstrate the many benefits of using low code app development tools to create state of the art, professional mobile apps and to introduce BlueFinity’s low code development platform, Evoke.
Research last year from Gartner[i] predicted that by 2024, about two-thirds of applicati...
Impact of Visual AI on test automation
Tuesday, April 7, 2020 by Freeman Lightner
Applitools, the provider of Visual AI-powered test automation, has announced an industry report that reveals the impact of Visual AI on the performance of the most popular open-source test frameworks - Cypress, Selenium, and WebdriverIO. Data was sourced from 288 quality engineers across 101 countries, spending an average of 11 hours during November 2019. This amounts t...
Iowa caucus app woes from a developer perspective
Friday, February 21, 2020 by Richard Harris
Whether the issues behind the Iowa Democratic Caucus app debacle were specific to UX, connectivity, traffic, or just good ol’ fashioned reluctance to embrace the technology, the ramifications of this mess will be felt for a long time – the hanging chad of the new decade. So are apps out? Absolutely not, but things are going to have to change.
Brainly appoints new Chief Product Officer
Tuesday, January 28, 2020 by Brittany Hainzinger
Brainly recently appointed Rajesh Bysani as its new Chief Product Officer (CPO).
While Brainly has succeeded at establishing itself as one of the United States’ leading digital education resources, last school year the platform achieved a major landmark in its global growth: it now reaches 15 million monthly users in the U.S., which means that 20% or one-fifth ...
Best mobile testing practices for 2020 from Testlio emerges
Monday, January 27, 2020 by Richard Harris
Today, users access mobile apps through devices that offer thousands of combinations of screen sizes and operating systems, leaving app QA managers with a challenging decision of how many and which devices to prioritize.
Recently, managed app testing company, Testlio released new mobile device testing data from a recent query of its client base, providing a unique lo...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Applause Platform improves quality assurance platform
Thursday, January 9, 2020 by Richard Harris
Quality assurance (QA) is a rapidly changing field, a result of dev and engineering teams moving faster and releasing more frequently. Applause – the leading crowdtesting provider – is looking to evolve along with QA. The company recently launched Applause Labs, an innovation engine where it hopes to develop new concepts for companies’ QA processes.
Panion social app fights loneliness in Sweden
Tuesday, December 17, 2019 by Freeman Lightner
When Melanie Aronson moved from New York City to Malmö, Sweden 5 years ago, she quickly realized that making friends in this new part of the globe would be very difficult. As an immigrant in the country that continuously ranked number 1 as the hardest place to make new friends, Melanie struggled, and as a researcher at Lund University, focused on integration, she realiz...
Syncfusion introduces new flutter widgets
Thursday, December 5, 2019 by Richard Harris
Syncfusion, Inc. is proud to announce the release of its new suite of Flutter widgets. Syncfusion’s Essential Studio for Flutter comes with powerful, user-friendly, and feature-rich charts and a data visualization widget, a radial gauge, written natively in Dart, making them compatible for Android, iOS, and web with no changes needed in the source code.
New app for marathon runners
Friday, November 1, 2019 by Richard Harris
New York Road Runners in collaboration with its title sponsor, Tata Consultancy Services (TCS), launched the official race app for this year’s TCS New York City Marathon. With its extensive enhancements, the award-winning app creates a best-in-class experience for runners and spectators at the world’s most technologically advanced marathon, occurring on Nove...
Cost to develop mobile apps
Friday, November 1, 2019 by Richard Harris
According to SmartBrain.io, the average cost to develop a mobile app in Eastern Europe is $23,000 versus $171,450 in the U.S.
SmartBrain.io analyzed data from more than 400 deals between Eastern European contractors and international startups and found out that developing a new app in Poland, Romania, Ukraine, or another Eastern European country requires, on average,...
TomTom Map Styler announced
Wednesday, October 9, 2019 by Brittany Hainzinger
TomTom announced the launch of TomTom Map Styler. This new tool provides a suite of web services to customize detailed and fresh maps for web and mobile apps. The free tool allows developers and designers to be in control of their map design and create custom map styles conforming to a particular brand identity.
With TomTom Maps API, developers can already integrate ...
Silicon Labs Series 2 mesh networking modules are out now
Thursday, September 26, 2019 by Freeman Lightner
Silicon Labs has launched a new portfolio of highly integrated, secure Wireless Gecko modules that reduce development cost and complexity, making it easier to add robust mesh networking connectivity to a wide range of Internet of Things (IoT) products. The new MGM210x and BGM210x Series 2 modules support leading mesh protocols (Zigbee, Thread, and Bluetoo...
Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...
Ballerina cloud native programming language launches
Friday, September 13, 2019 by Richard Harris
The growth of digital services, mobile apps, and connected devices are creating an explosion of endpoints, from APIs to events, data streams, microservices, serverless apps, and other digital assets. Developers today need a more modern and agile approach to connect to these endpoints than a traditional centralized enterprise service bus (ESB) can offer. Ballerina 1.0, n...
Build applications at speed with Cohesity Agile Dev
Thursday, September 12, 2019 by Freeman Lightner
Cohesity has announced the launch of Cohesity Agile Dev and Test, a new solution that addresses key bottlenecks organizations face in building applications at speed. It moves away from the request-fulfill model where developers request access to production-grade data and wait sometimes weeks for IT operations teams to provide the data needed to build...
MobilityWare acquires Jump Ramp Games including Lucktastic brand
Tuesday, September 3, 2019 by Brittany Hainzinger
MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Advertisers are ditching the open market report from PubMatic says
Thursday, August 22, 2019 by Brittany Hainzinger
PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...