mobile app monetization

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Developer news items we found relating to mobile app monetization

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Unbiased-realtime-inapp-bidding-solution-launches

Unbiased realtime inapp bidding solution launches


Monday, September 16, 2019 by

AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...


Facial-detection-for-verified-ad-views-launches-from-Jinglz

Facial detection for verified ad views launches from Jinglz


Saturday, April 21, 2018 by

Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...


This-is-how-much-dating-apps-make-every-minute

This is how much dating apps make every minute


Wednesday, December 6, 2017 by

There’s no denying the huge impact dating apps have had on our romantic lives, with 49 million Americans having participated in online dating at least once. With so many people now looking for love online, just how much money are our favorite dating apps making?Tech buy-back site Decluttr has crunched the numbers, looking at just how much money apps like Tinder, Bumble ...


Making-inapp-purchase-whales-is-more-expensive-than-you-think

Making inapp purchase whales is more expensive than you think


Friday, December 1, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...


Freemium-app-model-remains-best-option-for-developers

Freemium app model remains best option for developers


Thursday, October 19, 2017 by

More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...


Analysis-reveals-app-push-notifications-increase-spending-by-16-percent

Analysis reveals app push notifications increase spending by 16 percent


Tuesday, August 29, 2017 by

Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...


ONE-by-AOL:-Mobile:-Selfserve-capabilities-for-mobile-SSP

ONE by AOL: Mobile: Selfserve capabilities for mobile SSP


Wednesday, January 25, 2017 by

AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...


Ad-Mediation:-The-questions-you-should-be-asking

Ad Mediation: The questions you should be asking


Tuesday, November 1, 2016 by

App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...


Pixalate-and-Beachfront-bring-transparency-to-mobile-world

Pixalate and Beachfront bring transparency to mobile world


Wednesday, October 12, 2016 by

Beachfront Media has announced an extensive partnership with Pixalate Inc. to utilize existing technologies for a safer experience in the mobile world. The deal will bring better transparency to the Beachfront supply-side platform (SSP) that processes more than 50 billion mobile video ad requests each month. The partnership leverages Pixalate’s fraud detection capabilit...


4-steps-to-mobile-app-engagement-for-developers

4 steps to mobile app engagement for developers


Friday, October 7, 2016 by

The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...


How-to-attract-more-premium-brands-to-inapp-programmatic-advertising

How to attract more premium brands to inapp programmatic advertising


Thursday, October 6, 2016 by

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...


Programmatic-and-Mobile:-Whats-to-come-in-2017

Programmatic and Mobile: Whats to come in 2017


Thursday, October 6, 2016 by

Programmatic and mobile is an ever growing hot topic, Tim Koschella (CEO and Co - Founder of AppLift), has been at the helm of this industry since it began and has seen the state of the mobile industry rapidly transform into rich opportunities for today’s marketers. Tim believes that with more than 2 billion smartphones and nearly $400 billion in-mobile-triggered transa...


How-revenue-recycling-can-help-you-improve-capital-and-fund-growth

How revenue recycling can help you improve capital and fund growth


Tuesday, October 4, 2016 by

Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...


Three-ways-programmatic-is-changing-mobile-app-monetization

Three ways programmatic is changing mobile app monetization


Monday, October 3, 2016 by

Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...


Google-Play,-Mobile-Ads-and-AdBlocking:-The-Macro-View

Google Play, Mobile Ads and AdBlocking: The Macro View


Tuesday, July 19, 2016 by

Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...


An-Introduction-into-InApp-Advertising-as-a-Mobile-App-Monetization-Tool

An Introduction into InApp Advertising as a Mobile App Monetization Tool


Thursday, May 12, 2016 by

Google’s AdMob has published an e-book that provides an introduction into the world of mobile in-app advertising. Titled “The No-nonsense Guide to In-App Ads”, the publication is part of Google’s No-nonsense series.This guide is designed to provide a comprehensive overview of in-app advertising as an introduction to app publishers and developers who are new to the oppor...


Google-DoubleClick-Team-Publishes-Mobile-App-Monetization-Bootcamp-Series

Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series


Monday, January 11, 2016 by

The Google DoubleClick team recently published a four part Mobile Bootcamp series to help provide app publishers create strategies for reaching, engaging, and monetizing app audiences.Part 1 offers advice on how to grow an app audience. Presented by Cheney Tsai, a Mobile Solutions Consultant at Google, who recommends five steps to help developers connect with audie...


Bango-Extends-Carrier-Billing-App-Monetization-Platform-to-New-Markerts

Bango Extends Carrier Billing App Monetization Platform to New Markerts


Friday, June 26, 2015 by

Bango has extended its carrier billing routes for app store partners in several additional markets providing added reach for the Bango Payment Platform to service mobile app monetization needs of the growing global app store economy.The Bango Platform enables one-click mobile payment, acting as a single point of integration for app stores and mobile network operators, p...


A-New-11-Part-Series-on-How-to-Monetize-Your-App

A New 11 Part Series on How to Monetize Your App


Sunday, February 8, 2015 by

One thing that we can all agree on is that there is no universal agreement on the best way to make money with an app.  You can go the upfront paid route, the freemium model with in-app purchases, the freemium model use advertising, or some hybrid approach. You can launch on iOS or Android or Amazon or Windows or some combination of those platforms. You can tak...


Phunware-Continues-Growth-with-the-Acquisition-of-the-Odyssey-Mobile-Interaction-Advertising-Platform

Phunware Continues Growth with the Acquisition of the Odyssey Mobile Interaction Advertising Platform


Friday, December 19, 2014 by

Austin, Texas based Phunware has announced that it has acquired London and Singapore based Odyssey Mobile Interaction. The acquisition brings together Phunware’s Multiscreen as a Service (MaaS), a fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide with Odyssey Mobile’s app monetization ...


Finding-a-Mobile-App-Monetization-Strategy-That-Fits-Your-Business-Model

Finding a Mobile App Monetization Strategy That Fits Your Business Model


Thursday, December 18, 2014 by

Have you ever bought a pair of those socks that say “fits foot sizes 6 – 12”? Really - one sock fits all those sizes? My nephew’s foot size is a 12, mine is an 8, no way is one sock size going to work for both of us.So if it doesn’t work for something as simple as your feet, why do so many app publishers think that “one size fits all” works for monetizing their mobile a...


Yahoo-Snaps-Up-Flurry’s-Mobile-App-Ad-Analytics-and-Monetization-Platform

Yahoo Snaps Up Flurry’s Mobile App Ad Analytics and Monetization Platform


Wednesday, July 23, 2014 by

If you can’t beat them, buy them. And that’s what Yahoo has done by purchasing Flurry, which offers a mobile app analytics and ad network. The deal may strengthen Yahoo’s mobile presence, which it needs. While as much as half of Yahoo’s audience accesses the companies offerings on smart phones and tablets, the company has not made significant inroads in monetizing ...


Airpush-Expands-Mobile-App-Monetization-Offerings-With-New-SDKs

Airpush Expands Mobile App Monetization Offerings With New SDKs


Friday, January 17, 2014 by

Airpush has announced the release of two new SDKs with a variety of new revenue sources and Play Store compliance. Airpush’s new Bundled SDK Program and Standard SDK are available for immediate download and continue to offer Airpush’s industry leading suite of developer tools and free weekly payments. Both SDKs allows developers to earn industry-leading advert...


App-Developers-Can-Now-Become-Amazon-Associates-With-In-App-Purchasing-of-Products

App Developers Can Now Become Amazon Associates With In App Purchasing of Products


Tuesday, August 27, 2013 by

Amazon has introduced its new Mobile Associates API for Android devices, enabling app developers to sell associated Amazon merchant products in-app. Developers can take a cut of up to 6% of items sold through Amazon’s 1-Click purchase program by integrating the new API into their app. The new monetization program is being promoted by Amazon as a way for developers to ...


Apps-World-Europe-Advance-Pricing-Passes-Available-Now-Through-August-31

Apps World Europe Advance Pricing Passes Available Now Through August 31


Saturday, August 10, 2013 by

Apps World Europe 2013 discount pricing for passes are available now through August 31. In its fourth year, the event will be held on October 22 and 23. It is located in the UK and will feature 250 exhibitors and 8,000 attendees. Among the scheduled speakers, Apple co-founder Steve Wozniak will be the keynote speaker and there will also be an Appsters awards cere...