Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
Mobile advertising leads worldwide growth
Friday, May 25, 2018 by Richard Harris
Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...
The mobile ad fraud pandemic and what developers should know
Tuesday, June 13, 2017 by Galia Reichenstein
Mobile ad fraud is a big concern in the mobile space. Unfortunately, we have seen this before in ad tech - players looking to make a quick buck by following revenue via monetizing it in an illegal way. Mobile ad fraud has created a dark ripple in the space, resulting in a lot of mistrust. The challenge is that fraud is widespread, and fraudsters are getting more and mor...
Weather apps have the highest mobile ad eCPM finds new report
Thursday, June 8, 2017 by Richard Harris
A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report", data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution
Friday, January 8, 2016 by Richard Harris
Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity
Thursday, February 5, 2015 by Richard Harris
Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and insights from the company’s mobile ad platform. It indicates that Apple’s favorable position in Western markets, such as ...
Ads Go Wearable with FitAd's Advertising Platform
Wednesday, December 17, 2014 by Richard Harris
FitAd has unveiled a new mobile and wearable advertising platform. The platform is now available for fitness and health publishers and brands. FitAd is a mobility ad network that offers advertising for health and fitness brands for tablets, smartphones and wearables. The company has target ad offerings which reach nearly 50 million monthly mobile site and app...
SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber
Thursday, July 24, 2014 by Stuart Parkerson
SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...
Insights into the State of the Mobile Market for Q1 2014
Thursday, May 15, 2014 by Richard Harris
The mobile market is such a moving target that it’s hard to get a clear picture at any one point in time. However, after the first quarter of this year, the are a number of reports that provide insight, a few of which we overview here.Distimo recently reported that, while Google Play has seen 38 percent growth for the last 6 months, April showed no gains according ...
Facebook Autoplay Video Ads Help Mobile Advertising Audience Double in First Quarter 2014
Monday, February 24, 2014 by Richard Harris
Mobile advertising continues to heat up and to help understand the mobile ad market, Citrix has released its Citrix Mobile Analytics Report for the first quarter of 2014. The report provides insight into subscriber behavior and related factors that determine quality of experience for mobile data services.
Citrix has discovered that mobile advertisements now...
Opera Reports Android Edges Out iOS for Mobile Phone App Ad Impressions
Thursday, January 23, 2014 by Stuart Parkerson
Opera Mediaworks has a issued its fourth quarter report on mobile advertising showing that the year as a whole saw a significant increase in the mobile ad market. On its platform alone, Opera Mediaworks has seen a significant increase in global ad traffic year over year reaching over 425 million consumers, while serving over 60 billion impressions a month.Dri...
Opera Mediaworks Publishes Report on the Biggest Mobile Trends from 2013
Thursday, December 19, 2013 by Richard Harris
Opera Mediaworks has issued its annual year-in-review report which points to the top six trends in mobile advertising as witnessed on its mobile ad platform which reaches 400 million consumers a month through 60 billion ad impressions.
Highlights of the report include:
Decline of the traditional banner adThough traditional banner ads still comprise more than half...
LiquidM is Yet Another New Player in the Mobile Advertising Marketplace
Tuesday, October 15, 2013 by Stuart Parkerson
The mobile ad space is hot and it’s getting a little more crowded with the announcement by LiquidM of the availability of its new mobile advertising management platform (MAMP).
Mobile ad networks are all the rage with the tech venture capitalists as emerging markets rapidly grow, and subsequently so do the opportunities for placement of mobile ads. $5 million from thre...
Alternative Ways Of Monetizing Mobile Apps
Saturday, September 7, 2013 by Marjorie Natal
Thanks to mobile technology, people have access to everything at the click of a buttonor a tap on the screen. Google search statistics reveal that 20% of telecom, 30% of restaurant, and 25% of movie searches are performed on mobile. Clearly, right now is a good time for businesses to think about monetizing mobile apps. Mobile owners are always on the lookout for creativ...
eMarketer Reports Mobile Ad Gains by Facebook, Google Owns Over 50 percent of Market
Thursday, August 29, 2013 by Stuart Parkerson
According to eMarketer's latest estimates of worldwide ad spending and revenues, Google is the dominant player with 53% of the total market up slightly from 2012. Google is also the leader in total digital ad publishing taking in 33% of all digital ad dollars.
Facebook has seen dramatic mobile ad growth with a 15.8% share in 2013 compared with 5.35% in 2012. ...
