The mobile ad fraud pandemic and what developers should know
Tuesday, June 13, 2017 by Galia Reichenstein
Mobile ad fraud is a big concern in the mobile space. Unfortunately, we have seen this before in ad tech - players looking to make a quick buck by following revenue via monetizing it in an illegal way. Mobile ad fraud has created a dark ripple in the space, resulting in a lot of mistrust. The challenge is that fraud is widespread, and fraudsters are getting more and mor...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
Insights into the State of the Mobile Market for Q1 2014
Thursday, May 15, 2014 by Richard Harris
The mobile market is such a moving target that it’s hard to get a clear picture at any one point in time. However, after the first quarter of this year, the are a number of reports that provide insight, a few of which we overview here.Distimo recently reported that, while Google Play has seen 38 percent growth for the last 6 months, April showed no gains according ...
Facebook Autoplay Video Ads Help Mobile Advertising Audience Double in First Quarter 2014
Monday, February 24, 2014 by Richard Harris
Mobile advertising continues to heat up and to help understand the mobile ad market, Citrix has released its Citrix Mobile Analytics Report for the first quarter of 2014. The report provides insight into subscriber behavior and related factors that determine quality of experience for mobile data services.
Citrix has discovered that mobile advertisements now...
Opera Reports Android Edges Out iOS for Mobile Phone App Ad Impressions
Thursday, January 23, 2014 by Stuart Parkerson
Opera Mediaworks has a issued its fourth quarter report on mobile advertising showing that the year as a whole saw a significant increase in the mobile ad market. On its platform alone, Opera Mediaworks has seen a significant increase in global ad traffic year over year reaching over 425 million consumers, while serving over 60 billion impressions a month.Dri...
Opera Mediaworks Publishes Report on the Biggest Mobile Trends from 2013
Thursday, December 19, 2013 by Richard Harris
Opera Mediaworks has issued its annual year-in-review report which points to the top six trends in mobile advertising as witnessed on its mobile ad platform which reaches 400 million consumers a month through 60 billion ad impressions.
Highlights of the report include:
Decline of the traditional banner adThough traditional banner ads still comprise more than half...
Alternative Ways Of Monetizing Mobile Apps
Saturday, September 7, 2013 by Marjorie Natal
Thanks to mobile technology, people have access to everything at the click of a buttonor a tap on the screen. Google search statistics reveal that 20% of telecom, 30% of restaurant, and 25% of movie searches are performed on mobile. Clearly, right now is a good time for businesses to think about monetizing mobile apps. Mobile owners are always on the lookout for creativ...
eMarketer Reports Mobile Ad Gains by Facebook, Google Owns Over 50 percent of Market
Thursday, August 29, 2013 by Stuart Parkerson
According to eMarketer's latest estimates of worldwide ad spending and revenues, Google is the dominant player with 53% of the total market up slightly from 2012. Google is also the leader in total digital ad publishing taking in 33% of all digital ad dollars.
Facebook has seen dramatic mobile ad growth with a 15.8% share in 2013 compared with 5.35% in 2012. ...