1. eMarketer Reports Mobile Ad Gains by Facebook, Google Owns Over 50 percent of Market
8/29/2013 2:09:08 PM
eMarketer Reports Mobile Ad Gains by Facebook, Google Owns Over 50 percent of Market
https://appdevelopermagazine.com/images/news_images/emarketer_41u71v4c.gif
App Developer Magazine

eMarketer Reports Mobile Ad Gains by Facebook, Google Owns Over 50 percent of Market



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Thursday, August 29, 2013
386

According to eMarketer's latest estimates of worldwide ad spending and revenues, Google is the dominant player with 53% of the total market up slightly from 2012. Google is also the leader in total digital ad publishing taking in 33% of all digital ad dollars.

Facebook has seen dramatic mobile ad growth with a 15.8% share in 2013 compared with 5.35% in 2012. The company’s share of total digital ad spending has also grown to 5.41% from 4.11% in 2012.

eMarketer estimates the total mobile ad market worldwide is expected to grow 89% to $16.65 billion in 2013.



Read more: http://www.emarketer.com/Article/Facebook-Sees-Big...

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.

MEMBERS GET ACCESS TO

  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here