App development predictions for 2025 from Kochava
Friday, December 20, 2024 by Richard Harris
As we approach 2025, app development is rapidly evolving. Technological advancements, changes in user expectations, and emerging global trends are redefining what it means to build, deploy, and use mobile and web applications.
2025 app development predictions from Amro Hassan at Kochava
With groundbreaking advancements in artificial intelligence, connectivity, and...
Otomi Kubernetes engineering platform from Red Kubes
Thursday, March 21, 2024 by Austin Harris
A prototype constructed as part of a recent platform engineering adoption research showcases an unprecedented deployment time for a completely new app - just 22 minutes. This commendable feat is in stark contrast to other modern cloud deployments, which usually take 7 to 8 hours to deploy a new app. In traditional deployments, the delivery time will typically take much ...
WaveMaker Autocode aims to end development team grunt work
Wednesday, December 27, 2023 by Richard Harris
WaveMaker has been named Major Contender by the global research firm Everest, in its Low-code Application Development Platforms PEAK Matrix Assessment 2023. This validates the strategic investment by WaveMaker in upgrading its technology platform to meet the needs of customers who want to leverage the latest web and mobile technologies along with AI to rapidly mode...
App developer trends for 2024 according to Kochava
Tuesday, December 12, 2023 by Richard Harris
Ethan Lewis is the CTO of Kochava, the real-time data solutions company for omnichannel attribution and measurement, and Vaunt, an open-source community engagement tool that helps organizations grow their developer communities. He discusses the rapid growth of the app industry and what’s next for application developers.
What’s next for software developers...
SKAdNetwork and Private Relay quasi-VPN
Thursday, June 30, 2022 by Nathan Darst
During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...
Building Better SDKs
Friday, January 14, 2022 by Nathan Darst
Nathan Darst is the Director of SDK Engineering for Kochava, a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. Darst talks about building better SDKs, integrating them, using an SDK in code, what good APIs look like, and a ton more.
You've written some amazing code; so amazing...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Unity releases gameplay frequency report
Saturday, January 5, 2019 by Richard Harris
Unity Technologies powers more than 50% of all new mobile games today. They have just released new data revealing how much time was spent playing on mobile devices in the United States in 2018 - and the numbers are a bit shocking.
US residents spent 6.926 billion hours playing mobile games in 2018. That’s an average of 21 hours and 6 minutes for every single pe...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Austin Harris
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
Developers, particularl...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Austin Harris
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
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