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Who-still-clicks-on-ads-anyway

Who still clicks on ads anyway


Monday, January 21, 2019 by

New data from Clutch says that seventy-seven percent (77%) of people recognize paid search ads easily compared to what organic search results look like - and it's causing a shift in the way advertisers approach consumers. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One-third ...


Java-vs.-Kotlin:-The-raging-debate

Java vs. Kotlin: The raging debate


Thursday, December 13, 2018 by

Java and has been around for 22 years and was the go-to language for Android developers until recently. Experts state that it could become obsolete even with the latest Java 8, mostly because of its endless try-catch blocks, verbose syntax, lack of support for functional programming features, null-unsafety and the notorious NullPointerException. Also, Java was created t...


Apple-Search-Ads-support-from-Appbi

Apple Search Ads support from Appbi


Friday, November 9, 2018 by

Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal. ...


DuckDuckGo-vs.-Google-vs.-Privacy

DuckDuckGo vs. Google vs. Privacy


Friday, October 19, 2018 by

Online privacy is becoming harder to find - Facebook gathers users’ data to sell to third parties, Google tracks everyone’s searches, ISPs in many countries gather communication data, and governments are increasingly demanding backdoor access to encrypted devices. In the latest news, Google exposed the data of 500,000 Google+ users and didn’t...


Postgres-support-has-been-unvieled-for-Toad-Edge

Postgres support has been unvieled for Toad Edge


Thursday, June 21, 2018 by

Quest Software unveiled the commercial release of Toad Edge 2.0, which adds support for Postgres. Toad Edge enables developers and database administrators to reduce the time and effort required to develop, manage and maintain Postgres-based open source databases while helping produce optimal performance. A recent report estimates that more than 70% of new in-house ap...


Machine-learning-gets-faster-thanks-to-Lifelong-DNN-technology

Machine learning gets faster thanks to Lifelong DNN technology


Tuesday, May 15, 2018 by

Major improvements to how fast machine learning can be have been announced by Neurala in a breakthrough update to its Lifelong Deep Neural Network (Lifelong-DNN) technology. The update allows for a "significant reduction in training time compared to traditional DNN - 20 seconds versus 15 hour - a reduction in overall data needs, and the ability for deep learning neural ...


Smart-mobile-marketing-during-the-holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...


About-Universal-App-campaigns-and-getting-installs

About Universal App campaigns and getting installs


Tuesday, November 7, 2017 by

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...


Why-you-should-add-voice-and-intelligence-to-your-apps

Why you should add voice and intelligence to your apps


Friday, May 19, 2017 by

SoundHound Inc. is a voice-enabled AI and conversational intelligence provider that has turned sound (voice, music, and more) into understanding and actionable meaning, enabling humans to interact with the things around them in the same way we interact with each other: by speaking naturally to mobile phones, cars, TVs, music speakers, and every other part of the emergin...


The-best-words-to-use-in-push-alerts-that-boost-engagement

The best words to use in push alerts that boost engagement


Thursday, May 4, 2017 by

With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive b...


Taking-your-mobile-website-SEO-to-the-next-level

Taking your mobile website SEO to the next level


Wednesday, April 12, 2017 by

Editors note: Guest submission by Tom HardyWhy does SEO have to be such a moving target? As frustrating as it is, the changing landscape of telling web crawlers all about your website for discovery is always changing. From 2015 until now, there have been well over 50 unofficial changes to the "rules" that search engines look for on your website.A good mobile friend...


Zero-code-development-is-helping-ease-the-pain-of-app-development-for-some

Zero code development is helping ease the pain of app development for some


Tuesday, November 22, 2016 by

At one end of the enterprise mobility spectrum is the field, where workers use apps to meet demands of those at the other end: managers who are finding more inventive ways to use the information in operations, customer service and sales as business intelligence that drives the bottom line.   In between is Information Technology (IT), which gets demands ...


Why-search-has-become-the-backbone-of-mobile-apps

Why search has become the backbone of mobile apps


Thursday, November 17, 2016 by

Elasticsearch is an open source distributed full text search engine built on top of Apache Lucene. We recently connected with Gaurav Gupta, VP of Products for Elastic, the company behind Elasticsearch to chat about how search is being used to significantly boost both user adoption and improve the bottom line. He also shared with us what he believes are the thr...


5-app-monetization-strategies-to-remember-in-2016

5 app monetization strategies to remember in 2016


Monday, October 31, 2016 by

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...


Katalon-Studio-Arrives-With-a-Complete-Test-Automation-Framework

Katalon Studio Arrives With a Complete Test Automation Framework


Monday, September 19, 2016 by

IT services provider KMS Technology announced the release of Katalon Studio, a new automation toolset for web and mobile app testing. Katalon Studio revolutionizes the way software testers use Selenium and Appium with a complete test automation framework that allows testers to quickly setup, create, run, report, and maintain their automated tests.  K...


How-iOS-10-Is-Going-to-Help-App-Developers-More-Than-Ever

How iOS 10 Is Going to Help App Developers More Than Ever


Tuesday, September 13, 2016 by

The new Apple upgrade cycle with iOS 10 and the iPhone 7 is an exciting and opportune time for developers, and given what’s included in iOS 10, this round is no exception.We tend to think about Apple changes in two categories: first, what exciting and improved experiences can we bring to our users? And second, how can we use these new features to run our business m...


New-Apple-App-Store-Review-Guidelines

New Apple App Store Review Guidelines


Friday, September 2, 2016 by

Apple has announced that the Apple App Store Review Guidelines have been updated to include information on offering in-app digital subscriptions, SiriKit, and iMessage. iOS Developers planning on releasing apps for the upcoming releases of iOS 10, macOS Sierra, watchOS, and tvOS, should be sure to read these updated guidelines.Apple has also announced a couple of c...


Devart

Devart's dbForge Code Completion Platform Now Supports SQL Server 2016


Wednesday, July 27, 2016 by

Devart has released dbForge SQL Complete v5.5 with support for SQL Server 2016 and SQL Server Management Studio 2016. The release offers new features and enhancements for database specialists who design, develop, and maintain databases and data storage systems.Devart’s dbForge SQL Complete provides a wide range of code completion features that relieve developers from re...


SourceClear-Open-Sources-Tool-That-Identifies-Potentially-Hazardous-Commits

SourceClear Open Sources Tool That Identifies Potentially Hazardous Commits


Monday, June 13, 2016 by

SourceClear has open sourced its Commit Watcher tool which identifies accidental disclosure of sensitive information (SSH keys, AWS credentials, etc.) and security patches for vulnerabilities that are not explicitly disclosed.In a blog post the company commented, “We initially built Commit Watcher to discover these undisclosed (but public) security patches, which are fe...


You

You'll Have Debt - Get Used to it!


Thursday, May 26, 2016 by

In the classic The Mythical Man-Month, author Fred Brooks speaks of the intricacies of software development. This collection of essays is a must read for any IT professional, particularly when the reader learns about the concept behind Brook’s Law: Adding manpower to a late software project actually makes it later. While many other intricacies o...


ASO-and-Fear-of-the-Unknown

ASO and Fear of the Unknown


Thursday, April 7, 2016 by

App stores are densely saturated and constantly growing. With over 1,000 new apps added every day to Apple’s App Store alone, getting their apps discovered is a leading issue faced by mobile app developers today. One of the most important methods of maximizing marketing efforts for an app is App Store Optimization (ASO). ASO is the process of optimizing an app's pl...


Here

Here's How to Maximize Your App's Potential Using Data


Monday, March 28, 2016 by

Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...


Adaptive-Medias-Adds-Media-Street

Adaptive Medias Adds Media Street's Video Advertising Technology


Sunday, February 21, 2016 by

Adaptive Medias has added Media Street’s mobile video advertising technology that supports publishers, content producers and brand advertisers with the integration of the Media Graph ad-tech platform, which provides an international cross-platform advertising firm for buyers and sellers of digital media. Media Street’s Media Graph’s “mobile-first” video player offe...


Leveraging-Context-Driven-Mobile-Advertising-to-Drive-User-Engagement

Leveraging Context-Driven Mobile Advertising to Drive User Engagement


Monday, February 8, 2016 by

URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...


Must-Have-Apps-for-this-Sunday

Must Have Apps for this Sunday's Big Game


Friday, February 5, 2016 by

(Contributed By Amazon Appstore Editors) More than 110 million viewers are expected to tune in to watch this Sunday’s Big Game, making it the biggest sporting event in the country. However, preparing for the game starts well before Sunday. After a long, exciting season, two teams will battle it out in the trenches while the rest of the country cheers on from their ...


Sumo-Logic-Live-Tail-Provides-Developers-Real-Time-Access-to-Logs

Sumo Logic Live Tail Provides Developers Real-Time Access to Logs


Monday, January 25, 2016 by

Sumo Logic has released Sumo Logic Live Tail, a new solution that provides developers with the ability to tail log files (tail -f) in real-time to monitor and troubleshoot code as it's rolled out to production.Developers have often had to between two tools to write and test code then tail logs and troubleshoot. Live Tail removes the need to switch between the terminal f...


Mobile-Advertising-Predictions-for-2016

Mobile Advertising Predictions for 2016


Wednesday, January 6, 2016 by

We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...


5-Ways-To-Promote-Your-App-Without-Spending-a-Ton-of-Money

5 Ways To Promote Your App Without Spending a Ton of Money


Saturday, November 14, 2015 by

The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...


Not-Getting-App-Store-Downloads---Here

Not Getting App Store Downloads - Here's Why


Saturday, October 31, 2015 by

As the development of your mobile app progresses, you should start considering all the elements of your app marketing plan. The first place to start is your app store optimization (ASO) plan for the App Store. Why? Research shows that 60-70% of AppStore downloads come directly from search and discovery within the App Store. I will focus on Apple products here, but ...


Automate-the-Conversion-from-Windows-Phone-8.x-to-Universal-Windows-Platform

Automate the Conversion from Windows Phone 8.x to Universal Windows Platform


Wednesday, September 23, 2015 by

Mobilize.Net has developed a  new tool called Mobilize.Net Silverlight bridge that automates a lot of the conversion process from Windows Phone 8.x code to Universal Windows Platform (UWP). Prior to UWP, about half of all Windows Phone apps were written using WPS (Windows Phone Silverlight). These apps will need significant changes in order to be compatible wi...


Don

Don't Settle When It Comes to Enterprise Search Platforms


Friday, July 24, 2015 by

No company should try to operate for very long without an enterprise search platform. With so many options out there, though, you could be confused about which one is worth a spot in your organization’s budget. Let’s look at two very common workarounds some have tried, and then we will talk about why you must go with a reputable developer when you make your final d...


Apps-that-Stick:-A-29-Step-Plan-for-a-Killer-Launch

Apps that Stick: A 29 Step Plan for a Killer Launch


Thursday, June 18, 2015 by

Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...


New-API-Allows-Developers-to-Find-Millions-of-User-Comments-Across-the-Web

New API Allows Developers to Find Millions of User Comments Across the Web


Thursday, April 2, 2015 by

Diffbot is an artificial intelligence startup and creators of visual learning robot technology that lets developers analyze, extract, and enhance Web content. Diffbot offers a robot that examines the Web using computer vision and natural language processing providing developers with tools to find, extract and understand the objects from any Web page for use in their app...


The-Top-Five-Things-You-Should-Know-About-Paid-Search-Marketing

The Top Five Things You Should Know About Paid Search Marketing


Thursday, April 2, 2015 by

Richard Hartley,  PPC Director at Jellyfish Online Marketing, provides some quick hits on approaching paid search marketing.1. What's happening with PPC technology right now?- Google DoubleClick’s unrivalled development power could see other software tools lose custom. We witnessed a similar occurrence with competitive tag management solutions when Google Tag Manag...


The-best-app-marketing-channels-that-actually-help

The best app marketing channels that actually help


Thursday, January 29, 2015 by

At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”  As a guy who has been a part of an app marketing agency for the last 5 years...