AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
AI that can understand developer code
Tuesday, October 24, 2023 by Richard Harris
Bito has launched AI that can understand a developer’s code. The new super-personalized functionality helps developers write, refactor, and explain their code. It also helps them with debugging and generating test cases.
AI, like ChatGPT, only provides generic answers or answers based on limited information that the user provides. Bito’s AI acts like a pe...
40 percent more companies discussing the metaverse
Wednesday, April 27, 2022 by Brittany Hainzinger
Companies worldwide are continuing to talk about the metaverse, according to GlobalData, which found that 40% more companies mentioned 'Metaverse' in their company filings documents quarter-on-quarter. The data and analytics company's 'Company Filing Analytics' database reveals that mentions crossed the 500 mark in Q1 2022, on par with Q4 2...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Panion social app fights loneliness in Sweden
Tuesday, December 17, 2019 by Freeman Lightner
When Melanie Aronson moved from New York City to Malmö, Sweden 5 years ago, she quickly realized that making friends in this new part of the globe would be very difficult. As an immigrant in the country that continuously ranked number 1 as the hardest place to make new friends, Melanie struggled, and as a researcher at Lund University, focused on integration, she realiz...
MuleSoft announces new tools
Monday, November 25, 2019 by Freeman Lightner
MuleSoft, the provider of the platform for building application networks, has announced new tools, pre-packaged connectors, and learning modules to empower anyone to compose connected customer experiences, without writing a single line of code. Now anyone can become an Integration Trailblazer and easily connect data sources – wherever that data resides; accel...
Who still clicks on ads anyway
Monday, January 21, 2019 by Christian Hargrave
New data from Clutch says that seventy-seven percent (77%) of people recognize paid search ads easily compared to what organic search results look like - and it's causing a shift in the way advertisers approach consumers.
People use search engines to find answers to questions and often click paid search ads that respond to their search queries.
One-third ...
Java vs. Kotlin: The raging debate
Thursday, December 13, 2018 by Ashish Parmar
Java and has been around for 22 years and was the go-to language for Android developers until recently. Experts state that it could become obsolete even with the latest Java 8, mostly because of its endless try-catch blocks, verbose syntax, lack of support for functional programming features, null-unsafety and the notorious NullPointerException. Also, Java was created t...
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
...
DuckDuckGo vs. Google vs. Privacy
Friday, October 19, 2018 by Richard Harris
Online privacy is becoming harder to find - Facebook gathers users’ data to sell to third parties, Google tracks everyone’s searches, ISPs in many countries gather communication data, and governments are increasingly demanding backdoor access to encrypted devices. In the latest news, Google exposed the data of 500,000 Google+ users and didn’t...
Postgres support has been unvieled for Toad Edge
Thursday, June 21, 2018 by Christian Hargrave
Quest Software unveiled the commercial release of Toad Edge 2.0, which adds support for Postgres. Toad Edge enables developers and database administrators to reduce the time and effort required to develop, manage and maintain Postgres-based open source databases while helping produce optimal performance.
A recent report estimates that more than 70% of new in-house ap...
Machine learning gets faster thanks to Lifelong DNN technology
Tuesday, May 15, 2018 by Christian Hargrave
Major improvements to how fast machine learning can be have been announced by Neurala in a breakthrough update to its Lifelong Deep Neural Network (Lifelong-DNN) technology. The update allows for a "significant reduction in training time compared to traditional DNN - 20 seconds versus 15 hour - a reduction in overall data needs, and the ability for deep learning neural ...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
Why you should add voice and intelligence to your apps
Friday, May 19, 2017 by Richard Harris
SoundHound Inc. is a voice-enabled AI and conversational intelligence provider that has turned sound (voice, music, and more) into understanding and actionable meaning, enabling humans to interact with the things around them in the same way we interact with each other: by speaking naturally to mobile phones, cars, TVs, music speakers, and every other part of the emergin...
The best words to use in push alerts that boost engagement
Thursday, May 4, 2017 by Richard Harris
With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive b...
Taking your mobile website SEO to the next level
Wednesday, April 12, 2017 by Richard Harris
Editors note: Guest submission by Tom HardyWhy does SEO have to be such a moving target? As frustrating as it is, the changing landscape of telling web crawlers all about your website for discovery is always changing. From 2015 until now, there have been well over 50 unofficial changes to the "rules" that search engines look for on your website.A good mobile friend...
Zero code development is helping ease the pain of app development for some
Tuesday, November 22, 2016 by David Basil
At one end of the enterprise mobility spectrum is the field, where workers use apps to meet demands of those at the other end: managers who are finding more inventive ways to use the information in operations, customer service and sales as business intelligence that drives the bottom line.
In between is Information Technology (IT), which gets demands ...
Why search has become the backbone of mobile apps
Thursday, November 17, 2016 by Richard Harris
Elasticsearch is an open source distributed full text search engine built on top of Apache Lucene. We recently connected with Gaurav Gupta, VP of Products for Elastic, the company behind Elasticsearch to chat about how search is being used to significantly boost both user adoption and improve the bottom line. He also shared with us what he believes are the thr...
5 app monetization strategies to remember in 2016
Monday, October 31, 2016 by Dickey Singh
Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
Katalon Studio Arrives With a Complete Test Automation Framework
Monday, September 19, 2016 by Richard Harris
IT services provider KMS Technology announced the release of Katalon Studio, a new automation toolset for web and mobile app testing. Katalon Studio revolutionizes the way software testers use Selenium and Appium with a complete test automation framework that allows testers to quickly setup, create, run, report, and maintain their automated tests. K...
How iOS 10 Is Going to Help App Developers More Than Ever
Tuesday, September 13, 2016 by Greg Cohn
The new Apple upgrade cycle with iOS 10 and the iPhone 7 is an exciting and opportune time for developers, and given what’s included in iOS 10, this round is no exception.We tend to think about Apple changes in two categories: first, what exciting and improved experiences can we bring to our users? And second, how can we use these new features to run our business m...
New Apple App Store Review Guidelines
Friday, September 2, 2016 by Stuart Parkerson
Apple has announced that the Apple App Store Review Guidelines have been updated to include information on offering in-app digital subscriptions, SiriKit, and iMessage. iOS Developers planning on releasing apps for the upcoming releases of iOS 10, macOS Sierra, watchOS, and tvOS, should be sure to read these updated guidelines.Apple has also announced a couple of c...
Devart's dbForge Code Completion Platform Now Supports SQL Server 2016
Wednesday, July 27, 2016 by Richard Harris
Devart has released dbForge SQL Complete v5.5 with support for SQL Server 2016 and SQL Server Management Studio 2016. The release offers new features and enhancements for database specialists who design, develop, and maintain databases and data storage systems.Devart’s dbForge SQL Complete provides a wide range of code completion features that relieve developers from re...
SourceClear Open Sources Tool That Identifies Potentially Hazardous Commits
Monday, June 13, 2016 by Stuart Parkerson
SourceClear has open sourced its Commit Watcher tool which identifies accidental disclosure of sensitive information (SSH keys, AWS credentials, etc.) and security patches for vulnerabilities that are not explicitly disclosed.In a blog post the company commented, “We initially built Commit Watcher to discover these undisclosed (but public) security patches, which are fe...
You'll Have Debt Get Used to it!
Thursday, May 26, 2016 by Louis-Philippe Carignan
In the classic The Mythical Man-Month, author Fred Brooks speaks of the intricacies of software development. This collection of essays is a must read for any IT professional, particularly when the reader learns about the concept behind Brook’s Law: Adding manpower to a late software project actually makes it later. While many other intricacies o...
ASO and Fear of the Unknown
Thursday, April 7, 2016 by David Lovell
App stores are densely saturated and constantly growing. With over 1,000 new apps added every day to Apple’s App Store alone, getting their apps discovered is a leading issue faced by mobile app developers today. One of the most important methods of maximizing marketing efforts for an app is App Store Optimization (ASO). ASO is the process of optimizing an app's pl...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
Adaptive Medias Adds Media Street's Video Advertising Technology
Sunday, February 21, 2016 by Richard Harris
Adaptive Medias has added Media Street’s mobile video advertising technology that supports publishers, content producers and brand advertisers with the integration of the Media Graph ad-tech platform, which provides an international cross-platform advertising firm for buyers and sellers of digital media. Media Street’s Media Graph’s “mobile-first” video player offe...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
Must Have Apps for this Sunday's Big Game
Friday, February 5, 2016 by Richard Harris
(Contributed By Amazon Appstore Editors) More than 110 million viewers are expected to tune in to watch this Sunday’s Big Game, making it the biggest sporting event in the country. However, preparing for the game starts well before Sunday. After a long, exciting season, two teams will battle it out in the trenches while the rest of the country cheers on from their ...
Sumo Logic Live Tail Provides Developers RealTime Access to Logs
Monday, January 25, 2016 by Stuart Parkerson
Sumo Logic has released Sumo Logic Live Tail, a new solution that provides developers with the ability to tail log files (tail -f) in real-time to monitor and troubleshoot code as it's rolled out to production.Developers have often had to between two tools to write and test code then tail logs and troubleshoot. Live Tail removes the need to switch between the terminal f...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
Not Getting App Store Downloads Here's Why
Saturday, October 31, 2015 by Sean Killian
As the development of your mobile app progresses, you should start considering all the elements of your app marketing plan. The first place to start is your app store optimization (ASO) plan for the App Store. Why? Research shows that 60-70% of AppStore downloads come directly from search and discovery within the App Store. I will focus on Apple products here, but ...
