Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
ironSource now includes AdMob in their mediation network
Tuesday, March 7, 2017 by Christian Hargrave
ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...
Mobiquity and Insert come together to help with inapp engagement
Wednesday, December 21, 2016 by Christian Hargrave
Mobiquity and Insert just formed a new partnership to deliver real-time, in-app personalization to mobile users. The partnership brings together Mobiquity's end-to-end mobile services with Insert's technology for rapidly deploying in-app engagement features, allowing app owners and mobile marketers to develop more meaningful customer relationships.As enterprise brands i...
Biggest News From Facebook F8 Developer Conference is Custom Messenger Bots
Wednesday, April 13, 2016 by Stuart Parkerson
During its F8 developer conference in San Francisco, Facebook announced a number of new products and services for developers. Among the biggest news is the introduction of bots for the Messenger Platform which provides developers with the ability to reach users where they are with a new send and receive API. Developers can build a custom bot in Messenger, providing...
ZapMyApp's Cross Promotion Platform Offers Free In App Marketing
Monday, April 27, 2015 by Richard Harris
ZapMyApp is a platform to drive user installs that allows you to participate in cross promotion campaigns that tap into a large network of iOS, Android and Facebook app publishers to drive new traffic and app installs to your app. The concept is simple - you show promotional ads by other developers and they'll show promotional ads for you. Using ZapMyApp's cro...
Localytics App Stickiness Index Shows Q4 2013 and Q1 2014 Were Volatile Quarters in Opposing Directions
Friday, July 11, 2014 by Richard Harris
Localytics has published its Q1 App Stickiness Index which measures how well apps are tackling the challenges of engagement and avoiding churn, in aggregate. The App Stickiness Index is a composite of two key app metrics: Power Users and Loyal Users.Power Users are the percentage of an app's users who have 10 plus sessions in a month, i.e. how many highly enga...
Mobile Posse Launches Home Screen Push Messaging Solution That Pays App Publishers Through Revenue Share Model
Wednesday, May 21, 2014 by Stuart Parkerson
Mobile Posse has announced the launch of two new home and lock screen push messaging solutions - AppEnvoy Rewards and AppEnvoy Custom. The new products were launched at APPNATION's 4th annual Cross- Platform Summit in NYC. AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees - instead they earn payment...
Using in App Advertising Effectively To Monetize an App
Wednesday, March 26, 2014 by Robert Weber
Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...
Can You Afford $247 Million For User Mobile Acquisition
Thursday, November 14, 2013 by Matt Palmer
If you have the budget like Zynga, who reportedly spent $247
Million on their marketing and user acquisition efforts last year, great, all
the power to you. But if you're like the rest of the 99% of developers out
there, don't despair, there's more than one way to skin a cat when it comes to
getting your app noticed and getting installs.
But more on
...
