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Developer news items we found relating to idfa

18 results
App-ocalypse-due-to-ad-and-privacy-regulations

App-ocalypse due to ad and privacy regulations


Friday, May 20, 2022 by

The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations. ...


Mobile-market-2021-highlights

Mobile market 2021 highlights


Thursday, February 3, 2022 by

At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...


App-price-and-tax-changes-from-Apple

App price and tax changes from Apple


Thursday, January 20, 2022 by

Apple has announced new price and tax changes for purchases and apps. According to Apple, "When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds." In-App Purchase and App price and tax and changes "In the next few days, prices of apps and in-app purchases (e...


The-impact-of-iOS14-on-digital-advertising

The impact of iOS14 on digital advertising


Tuesday, July 6, 2021 by

The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app). We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...


2-pillars-of-privacy:-the-app-developers-guide

2 pillars of privacy: the app developers guide


Thursday, July 1, 2021 by

Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry. How has iOS 14.5 affected your company?  Developers are taking stock and trying to figure out how the change will ultimately affect their bott...


How-to-attract-more-brand-spending-in-your-apps

How to attract more brand spending in your apps


Friday, April 30, 2021 by

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...


Apple-developer-guidelines-for-iOS-14.5-just-got-real

Apple developer guidelines for iOS 14.5 just got real


Monday, April 26, 2021 by

The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.  We’ve gone back and forth on what opt-in rates migh...


App-tracking-transparency-and-your-API-calls

App tracking transparency and your API calls


Thursday, March 18, 2021 by

Apple’s new App Tracking Transparency feature is billed as a win for consumer data rights, with Apple vying for leadership as a global defender of privacy. But regardless of whether it’s good for you or not, the move has the potential to seriously disrupt apps and APIs that depend on the Identifier for Advertisers or IDFA. What’s more, even if an app d...


Unity-asset-store-gets-new-AdInMo-SDK

Unity asset store gets new AdInMo SDK


Thursday, March 4, 2021 by

AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services. Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...


UX-predictions-for-2021-from-CleverTap

UX predictions for 2021 from CleverTap


Tuesday, January 5, 2021 by

Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...


Mobile-ads-are-about-to-get-annoying-says-Brainium-Studios

Mobile ads are about to get annoying says Brainium Studios


Tuesday, January 5, 2021 by

The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...


Mobile-app-growth-and-revenue-to-remain-strong-in-2021

Mobile app growth and revenue to remain strong in 2021


Tuesday, January 5, 2021 by

Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.  Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...


GameRefinery-makes-its-iOS-download-and-revenue-data-available-free

GameRefinery makes its iOS download and revenue data available free


Thursday, December 24, 2020 by

The data elves at mobile game insight and analytics specialist GameRefinery are bringing some much-needed Christmas cheer to all mobile game developers by making its download and revenue data for 100k iOS games available for free. Following its acquisition of market insight provider Reflection in early 2020, GameRefinery has been gradually integrating the data into its ...


iOS-14-IDFA-opt-in-updates

iOS 14 IDFA opt in updates


Tuesday, November 24, 2020 by

Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...


Three-ways-programmatic-is-changing-mobile-app-monetization

Three ways programmatic is changing mobile app monetization


Monday, October 3, 2016 by

Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...


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Here's How to Maximize Your App's Potential Using Data


Monday, March 28, 2016 by

Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...


Mobile-Advertising-Predictions-for-2016

Mobile Advertising Predictions for 2016


Wednesday, January 6, 2016 by

We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...


App-Developers:-8-Things-You-Can-Do-With-Deeplinks-To-Drive-Traffic-To-Your-App

App Developers: 8 Things You Can Do With Deeplinks To Drive Traffic To Your App


Monday, March 3, 2014 by

Deeplinking will soon be the primary way new users discover your app and the content within it. Being featured in the App Store can launch your app to stardom, but most apps won’t have that opportunity. Deeplinks however, offer a proactive way to expose the content within your app to potential users who may discover your content through searches or social media. Sa...