Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
What are inapp landing pages anyway
Friday, October 14, 2016 by Richard Harris
Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...
New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines
Sunday, May 8, 2016 by Richard Harris
The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers critical analysis to help build ad creative that delivers better user experience.The HTML5 Ad Validator takes multiple inputs for validating ads – both zipped ad package or...
AdMob Releases Two new App Advertising Formats
Tuesday, December 8, 2015 by Stuart Parkerson
Google’s AdMob has launched two new immersive ad formats – Trial Run Ads and Interactive Interstitial ads. Currently in beta, Interactive Interstitials show on Android and iOS apps and Trial Run Ads show on Android apps.Trial Run Ads are an app ad format that lets a potential user play a game within an ad as a way to create interest to install the app. Users play a game...
HTML5 Advertising Get Boost From IAB Guidelines
Wednesday, September 30, 2015 by Stuart Parkerson
The IAB Technology Laboratory has released an update to the “IAB HTML5 For Digital Advertising Guide,” which providing guidelines on how to effectively leverage HTML5 technology for advertising. As HTML5 grows as choice of technologies and tools to build ad creative, and new guide material was developed to help navigate these options.Key HTML5 considerations are address...
Here's Why an HTML5 Document Viewer Might Solve Your Webdev Problems
Thursday, October 23, 2014 by Ned Averill-Snell
The webdev folks I talk to are pretty sharp. So when most of them tell me that they don’t know what a document viewer is, or what it’s for, I believe them.There are a lot of document viewers on the market, with varying feature sets and different deployment models: enterprise server-based, client-based, cloud service. Some vendors deliver document viewing through all thr...
Google Announces New Mobile Ad Formats and Tools
Tuesday, September 30, 2014 by Richard Harris
Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...
Celtra Launches AdCreator 4 Providing Cross Screen HTML5 Ad Technology
Thursday, May 8, 2014 by Richard Harris
Celtra has introduced AdCreator 4, offering HTML5 technology for launching mobile display advertising across all screens. AdCreator 4 is made to run programmatic cross-screen campaigns, utilizing a single platform for ad creation, campaign management and reporting with common metrics across all screens.The platform offers predefined breakpoints and orientation...
Goodby Flash Ads: Flite Introduces New Web Based HTML5 Design Tool for Building Mobile Ads
Wednesday, November 13, 2013 by Richard Harris
Goodbye Flash, hello HTML5. So says Flite, a multi-screen advertising company, who has introduced Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens.
According to the company, when compared with competitive offerings, Design Studio HTML5 has an easier to use UI, a straightforward installation and trafficking of HTML5 ...
Flash Vs. HTML5
Friday, March 8, 2013 by Richard Harris
The battle between HTML and Flash rages on among developers, especially those in the mobile world. A new website demonstrating the power of both platforms is hoping to settle the score (at least for now). Check out the demo of a game built using each respective language and a voting mechanism that lets you decide after seeing them both in action -which is...
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