It's time for more Siri openness in the Apple ecosystem
Monday, November 17, 2025 by Vira Tkachenko
Siri’s long-awaited personalized upgrade won’t arrive until 2026, putting Apple even further behind in the industry AI race and frustrating users. While many think Big Tech giants OpenAI, Google, and Microsoft will continue to be leaders for years to come, Apple has an opportunity to join the ranks.
Unlike its competitors, Apple’s unique vision for ...
Apple reveals M5 the next pivotal advancement for AI performance
Friday, October 24, 2025 by Trey Abbe
Apple has announced the M5 chip, its newest generation of Apple silicon, designed to significantly enhance artificial intelligence and computing performance. Built on third-generation 3-nanometer technology, M5 introduces a range of architectural improvements, including Neural Accelerators in every GPU core, faster CPU and Neural Engine performance, and greater memory b...
Apple withdraws ICE tracking apps from App Store including ICEBlock
Friday, October 10, 2025 by Trey Abbe
Apple has removed ICEBlock and similar applications from its App Store following a request from the Trump administration. The move marks a rare instance of a U.S. technology firm complying with a federal demand to take down apps, raising new questions about the balance between public safety, free speech, and corporate responsibility.
What the apps did
ICEBlock and...
AI uncovers notification for new blood pressure feature in Apple Watch
Monday, October 6, 2025 by Russ Scritchfield
Apple has introduced a new feature on its Apple Watch that alerts users to potential high blood pressure. The feature, initially rolled out for the Apple Watch Series 11 and supported on Series 9, relies on artificial intelligence to analyze existing sensor data rather than requiring a traditional blood pressure cuff.
Machine learning decodes signals from the wrist
...
iPhone Air slimmer design highlights the Apple iPhone 17 launch
Monday, September 15, 2025 by Austin Harris
Apple introduced its iPhone 17 series at a Cupertino event, unveiling four new models including the iPhone 17 Air, which the company described as its “thinnest iPhone ever.” The new Air model is designed to be slimmer and lighter than past devices, while still offering a full-size display and upgraded internal hardware.
The event also showcased updates to A...
Apple app store algorithm revealed
Monday, August 18, 2025 by Austin Harris
Under mounting regulatory pressure from the European Union’s Digital Markets Act (DMA), Apple Inc. has made a landmark move by publicly disclosing the internal workings of the App Store’s recommendation algorithm for the first time. The release of the new document, titled “Store Services Tiers,” is being hailed by industry observers as a major tu...
Apple age rating update
Monday, August 11, 2025 by Richard Harris
Apple recently announced updates to the age rating system for apps and games available on the App Store. Aimed at improving safety and age-appropriate access for users of all ages, including children, the revised system introduces more granular rating categories and new evaluation criteria.
Apple age rating update in App Store Connect: More detailed rating categories...
Apple browser engine ban persists even under DMA
Monday, July 21, 2025 by Austin Harris
Apple’s rules and technical restrictions are blocking other browser vendors from successfully offering their own engines to users in the EU. At the recent Digital Markets Act (DMA) workshop, Apple claimed it didn’t know why no browser vendor has ported their engine to iOS over the past 15 months. But the reality is Apple knows exactly what the barriers are a...
2025 Apple Design award winners
Thursday, June 19, 2025 by Austin Harris
Apple has announced the winners and finalists of the 2025 Apple Design Awards, honoring 12 exceptional apps and games for their innovation, ingenuity, and technical achievement. These accolades, presented during WWDC25, celebrate creative excellence across a diverse set of development teams from around the globe.
Apple recognizes 2025 Apple Design award winners and f...
Apple Ads Search Results Benchmarks Report 2025
Friday, May 30, 2025 by Richard Harris
SplitMetrics’ 2025 Apple Ads Search Results Benchmarks Report, covering performance data from January to December 2024, offers a deep analytical dive into how search results campaigns fared across categories, regions, and timeframes. SplitMetrics, a global software company and certified Apple Ads Partner, used data from its Acquire platform to compile this extensi...
Apple charged for illegal app store fees
Tuesday, May 13, 2025 by Austin Harris
The European Commission has recently found that Apple is violating the Digital Markets Act (DMA). The DMA requires Apple to allow developers to direct customers outside of apps to make purchases and find other app distribution channels without incurring any charges. Apple has been breaking the law by imposing illegal fees, displaying scare screens, and placing restricti...
Apple reports major emissions cut
Monday, April 28, 2025 by Richard Harris
Apple recently announced that the company has surpassed a 60 percent reduction in its global greenhouse gas emissions compared to 2015 levels, as part of its Apple 2030 goal to become carbon neutral across its entire footprint in the next five years. The company achieved several other major environmental milestones, including the use of 99 percent recycled rare earth el...
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