App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
About the explosive growth of mobile video advertising
Tuesday, September 19, 2017 by Richard Harris
Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...
Weather apps have the highest mobile ad eCPM finds new report
Thursday, June 8, 2017 by Richard Harris
A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report", data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...
Android ad revenue beats iOS for the first time in new report from Smaato
Thursday, January 12, 2017 by Richard Harris
As apple cuts iPhone production, Android beats iOS in mobile ad revenue for 1st time.Smaato has released its Q3 2016 Global Trends in Mobile Advertising Report. They analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily weighted toward in-app...
Mobile ad spending still on the rise says new Smaato report
Thursday, October 20, 2016 by Richard Harris
Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ...
Latin American App Users Up for Grabs by Android Developers and Hardware Makers
Friday, August 5, 2016 by Richard Harris
Editors note: Contributed by Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager With the 2016 Rio Olympics starting today, we decided to take a look at smartphone and app growth in Latin America. Though the region has been slower to adopt mobile apps in years past, largely a result of limited high-speed data connectivi...
Why China Has a 1000 Percent Increase in Mobile Ad Spending
Tuesday, July 5, 2016 by Richard Harris
Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...
Latin America and Asia Pacific Are Leading Growth Markets for Mobile Advertising
Monday, November 16, 2015 by Stuart Parkerson
According to a recent report, emerging markets in Latin America and Asia Pacific continue to offer high growth mobile advertising opportunities but the traditional powerhouses of the United States, India, United Kingdom, Russia and Germany are still dominating ad dollars.The data comes from Smaato’s Q3 2015 Global Trends in Mobile Programmatic Report which analyzed data...
MEF Global Forum 2014 to Examine Mobile Economy Trends
Monday, October 27, 2014 by Richard Harris
The MEF Global Forum 2014 returns to San Francisco on 17th - 19th November 2014 at the Westin San Francisco Market Street. The event is hosted by the MEF, a trade association for companies wishing to monetize their products & services via mobile.The main conference takes place over two days as it explores mobile innovation and global trends: - Innovation Day (N...
Free Report: Mobile Apps Driving $57 billion Digital Content Industry
Wednesday, February 19, 2014 by Stuart Parkerson
What will be the global trends that will impact the movie, music, technology and gaming industries in 2014? App Annie and IHS Technology have published a new report that shows how evolution of personal and mobile devices continues to redefine how we consume content.The free report shows rapid growth driven mainly by explosive mobile apps and highlights the fol...
