Fitness app installs up 67% since COVID-19
Thursday, August 20, 2020 by Brittany Hainzinger
As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...
Facebook remains the top media source for app installs
Monday, September 30, 2019 by Richard Harris
AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years.
Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...
Marketing Study Shows How Much a TV Ad Can Boost Your App Installs
Tuesday, December 29, 2015 by Stuart Parkerson
A recently released app marketing study by Fetch, a mobile marketing consulting company, indicates that TV ads can indeed boost app installs. It’s kind of a “that makes sense” announcement, because if you throw enough money on TV ads with Kate Upton encouraging people to play your game, you are going to see some type of benefit.However, Fetch’s “TV Uplift Dual Screen Op...
Buy App Installs For Your Android App at Just 35 Cents With WildTangent
Wednesday, August 12, 2015 by Stuart Parkerson
WildTangent is currently offering app publishers a 35 cent CPI Android app install promotion for the US and Europe. The limited time promotion is for non-incentivized, user opt-in installs. Partners using this CPI program pay for first launch, not install. WildTangent’s platform is one of the world’s fastest growing CPI networks and expects to achieve 2 million And...
New Google App Invites Helps Developers Drive App Installs with Deep Linking
Wednesday, June 3, 2015 by Stuart Parkerson
Google has released App Invites in beta, which provides mobile app developers the ability to use deep linking from a users’ device and Google-wide contacts as a source to drive referrals and app installs. The new offering is available for iOS and Android app developers. The Google team offers these suggestions for utilizing the beta toolkit:- Use app invites for ex...
Revmob Reports Mobile App Installs Jump 250 Percent between November to January
Tuesday, December 23, 2014 by Richard Harris
It's no secret that mobile gets a lot of attention around the holidays. From apps to devices everyone is either using their mobile, or buying something mobile. Revmob has released some data to show us all just how large the swing is, based on analytics they have collected from their network over the past 3 years.Overall they report that app downloads increase ...
Twitter Finally Opening MoPub Marketplace to Drive App Installs and Engagements
Friday, April 18, 2014 by Stuart Parkerson
Twitter has made it official on a blog post: It is flexing the muscles of its MoPub ad exchange to leverage its Twitter Publisher Network to allow developers to set up campaigns directly on ads.twitter.com.According to the post, the MoPub Marketplace reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applicati...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
Writing a
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
exposure.
Facebook has
become the platform that allows a single solution, combining social media
marketing and tr...
