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Developer news items we found relating to facebook marketing

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Facebook-playable-ads-now-supported-by-Bidalgo

Facebook playable ads now supported by Bidalgo


Tuesday, May 15, 2018 by

Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...


Turning-Viral-Apps-into-Sustainable-Businesses

Turning Viral Apps into Sustainable Businesses


Wednesday, February 10, 2016 by

You just built your first viral app. It's shooting up the app store rankings and it's racking up downloads. But what comes next?Bridging the gap from app-of-the-moment to a truly sustainable app and business requires insight and strategy. With many viral apps, usage peaks quickly, then fades, giving developers a small window to engage users.Based in Beijing, China, Mome...


Analyzing-Four-Different-Facebook-App-Marketing-Strategies

Analyzing Four Different Facebook App Marketing Strategies


Friday, August 21, 2015 by

Matt Kane of Fisku recently provided a profile of four different Facebook app marketing strategies to reach specific audiences or acquire app users. We found his analysis interesting enough to provide an overview here.In his blog post, Matt provided the following list in ordered from least to most effective:Tier 4: Just the basics: As simple as you can get, broad demogr...


Facebook-Introduces-New-Desktop-Video-App-Ads-and-Mobile-App-Ads

Facebook Introduces New Desktop Video App Ads and Mobile App Ads


Tuesday, June 23, 2015 by

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has moved out of closed beta, expanding the ability to use video creative in desktop app ads. The video unit has similar functionality to Facebook mobile app ads and is now avai...


Instagram-Now-Offers-Self-Serve-Advertising-Opportunities

Instagram Now Offers Self Serve Advertising Opportunities


Monday, June 8, 2015 by

Instagram, owned by Facebook, has announced the availability of new self serving advertising opportunities on its platform. These include expanding ad product offerings, more relevant and comprehensive targeting capabilities and opening up the platform to a self-service/biddable model.Instagram’s expanded ad formats support website visits, app installs, and offline sale...


AdParlor-Now-Offers-Day-Parting-for-Facebook-Ad-Sets

AdParlor Now Offers Day Parting for Facebook Ad Sets


Wednesday, April 22, 2015 by

AdParlor have given advertisers more control over ad scheduling with the introduction of new Day Parting for Facebook Ad Sets. Now, when creating Ad Sets on the AdParlor platform, advertisers can set a schedule for Ad Sets (and ads within Ad Sets) to turn on and off, which also tells Facebook when advertisers plan on having them paused, so that these status changes do n...


Facebook-App-Events-Now-Supports-Unity-Games

Facebook App Events Now Supports Unity Games


Sunday, December 28, 2014 by

App Events is a marketing tool offered by Facebook to help developers understand how people use their apps and how to optimize advertising on Facebook. Now Facebook has announced App Events support for Unity games so that developers can better understand how their games are performing. Developers building games using the Unity SDK will now be able to log App Events...


Facebook-Provides-Developers-New-Ads-API-Access-Levels

Facebook Provides Developers New Ads API Access Levels


Wednesday, November 5, 2014 by

Facebook has announced a new approach to how new developers access the Facebook Ads API. With this new onboarding process, Facebook will help new developers get started on the API and guide them through the development lifecycle with these three new access levels which include:1) Development: Try out the Ads API and test apps on the Facebook platform.2) Basic: Further t...


Guide:-Using-Facebook-To-Get-App-Installs

Guide: Using Facebook To Get App Installs


Friday, April 4, 2014 by

Writing a marketing plan is a crucial step in app development. There are several types of advertising/influence making that go into a good marketing mix - media buying, a strong press release, traffic generation, media coverage and social media exposure. Facebook has become the platform that allows a single solution, combining social media marketing and tr...


Facebook-F8-Conference-to-be-Held-on-April-30:-You-Can-Bet-App-Marketing-Will-Be-Front-and-Forward

Facebook F8 Conference to be Held on April 30: You Can Bet App Marketing Will Be Front and Forward


Tuesday, March 18, 2014 by

Facebook will host its F8 2014 conference at The Concourse in San Francisco on April 30. Engineers from Facebook, Parse and Instagram will share what they have learned and where they are headed. The promise to “dig into details to help you build faster, to reach more customers and to earn more with your apps.” The schedule includes keynotes from...


App-Developers-Winners-in-Mobile-Holiday-Shopping-Movement

App Developers Winners in Mobile Holiday Shopping Movement


Wednesday, December 11, 2013 by

App developers have a lot to smile about this holiday shopping season, according to analysis of data by mobile analytics provider Mobidia. In yet another report on the power of this holiday season’s mobile shopping activity, Mobidia’s analysis of data gathered over the biggest buying day of the year, Black Friday, clearly demonstrates a growing reliance on and usa...