Facebook playable ads now supported by Bidalgo
Tuesday, May 15, 2018 by Richard Harris
Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...
Turning Viral Apps into Sustainable Businesses
Wednesday, February 10, 2016 by Joao Filipe Santos
You just built your first viral app. It's shooting up the app store rankings and it's racking up downloads. But what comes next?Bridging the gap from app-of-the-moment to a truly sustainable app and business requires insight and strategy. With many viral apps, usage peaks quickly, then fades, giving developers a small window to engage users.Based in Beijing, China, Mome...
Analyzing Four Different Facebook App Marketing Strategies
Friday, August 21, 2015 by Stuart Parkerson
Matt Kane of Fisku recently provided a profile of four different Facebook app marketing strategies to reach specific audiences or acquire app users. We found his analysis interesting enough to provide an overview here.In his blog post, Matt provided the following list in ordered from least to most effective:Tier 4: Just the basics: As simple as you can get, broad demogr...
Facebook Introduces New Desktop Video App Ads and Mobile App Ads
Tuesday, June 23, 2015 by Richard Harris
To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has moved out of closed beta, expanding the ability to use video creative in desktop app ads. The video unit has similar functionality to Facebook mobile app ads and is now avai...
Instagram Now Offers Self Serve Advertising Opportunities
Monday, June 8, 2015 by Stuart Parkerson
Instagram, owned by Facebook, has announced the availability of new self serving advertising opportunities on its platform. These include expanding ad product offerings, more relevant and comprehensive targeting capabilities and opening up the platform to a self-service/biddable model.Instagram’s expanded ad formats support website visits, app installs, and offline sale...
AdParlor Now Offers Day Parting for Facebook Ad Sets
Wednesday, April 22, 2015 by Richard Harris
AdParlor have given advertisers more control over ad scheduling with the introduction of new Day Parting for Facebook Ad Sets. Now, when creating Ad Sets on the AdParlor platform, advertisers can set a schedule for Ad Sets (and ads within Ad Sets) to turn on and off, which also tells Facebook when advertisers plan on having them paused, so that these status changes do n...
Facebook App Events Now Supports Unity Games
Sunday, December 28, 2014 by Richard Harris
App Events is a marketing tool offered by Facebook to help developers understand how people use their apps and how to optimize advertising on Facebook. Now Facebook has announced App Events support for Unity games so that developers can better understand how their games are performing. Developers building games using the Unity SDK will now be able to log App Events...
Facebook Provides Developers New Ads API Access Levels
Wednesday, November 5, 2014 by Stuart Parkerson
Facebook has announced a new approach to how new developers access the Facebook Ads API. With this new onboarding process, Facebook will help new developers get started on the API and guide them through the development lifecycle with these three new access levels which include:1) Development: Try out the Ads API and test apps on the Facebook platform.2) Basic: Further t...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
become the platform that allows a single solution, combining social media
marketing and tr...
Facebook F8 Conference to be Held on April 30: You Can Bet App Marketing Will Be Front and Forward
Tuesday, March 18, 2014 by Richard Harris
Facebook will host its F8 2014 conference at The Concourse in San Francisco on April 30. Engineers from Facebook, Parse and Instagram will share what they have learned and where they are headed. The promise to “dig into details to help you build faster, to reach more customers and to earn more with your apps.” The schedule includes keynotes from...
App Developers Winners in Mobile Holiday Shopping Movement
Wednesday, December 11, 2013 by Richard Harris
App developers have a lot to smile about this holiday shopping season, according to analysis of data by mobile analytics provider Mobidia.
In yet another report on the power of this holiday season’s mobile shopping activity, Mobidia’s analysis of data gathered over the biggest buying day of the year, Black Friday, clearly demonstrates a growing reliance on and usa...