App naming best practices
Friday, January 26, 2018 by Grant Polachek
Choosing an intriguing and sticky name for your app at times can be the hardest part of the whole development process. You want it to call out to potential users, be unique, yet timeless. When someone is looking in your category for an app, you want it to standout as the best app name amongst the rest. Here are a few recommended dos and don'ts when naming your...
How app developers are failing in user engagement
Thursday, May 18, 2017 by Paul Brody
Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
Focus on subcutaneous test
Thursday, April 20, 2017 by Austin Harris
Editors note: Guest submission from Head of Mobile at Future Platforms, Douglas HoskinsLooking to boost test coverage on a legacy system but don't know where to start? With a background in mobile app development, Douglas Hoskins, Head of Mobile at Future Platforms shares his insight on how you can maximize your efforts and engender greater confidence in your system...
Taking your mobile website SEO to the next level
Wednesday, April 12, 2017 by Richard Harris
Editors note: Guest submission by Tom HardyWhy does SEO have to be such a moving target? As frustrating as it is, the changing landscape of telling web crawlers all about your website for discovery is always changing. From 2015 until now, there have been well over 50 unofficial changes to the "rules" that search engines look for on your website.A good mobile friend...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
VPNs will not protect your privacy but this might
Monday, April 10, 2017 by Richard Harris
Editors note: Guest submission by Shaun Murphy, CEO of sndrCongress repealed FCC privacy regulations, set by Obama’s administration, that required Internet Service Provider’s (ISP’s) to obtain affirmative consent from customers before storing and using personal data for any purpose. This revelation has raised privacy concerns among consumers, and has sparked a debate of...
Becoming a citizen developer
Thursday, April 6, 2017 by Richard Harris
Editors note: Guest submission by Oren Ariel, CTO and Cofounder, CaprizaThe latest numbers show that the Personal Computer market shrank another 6% in 2016, the third consecutive year of slowing sales. Smartphone sales continued to grow, and internet traffic from mobile devices actually exceeded traffic from PCs for the first time in October of 2016. Mobile is the new e...
The contextual UX and why it matters
Tuesday, April 4, 2017 by Richard Harris
Editors note: Guest submission by Holger Fritzinger, Vice President, Head of Solution Management Mobile Apps & Platform at SAP AGIn a report from Forrester Research, Maximizing the Impact of Digital Transformation, the analyst firm shares that 82 percent of respondents believe mobile is the face of digital transformation. Enterprises look at mobile as an integral pa...
How to help push alerts not seem so pushy!
Wednesday, March 29, 2017 by Richard Harris
Editors note: Guest submission from Sunil Thomas, CEO of CleverTap
Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons...
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