Most hated apps in every country
Monday, August 29, 2022 by Richard Harris
According to a recent study by DotNek, smartphone users worldwide collectively download 250 million apps daily on average. While app usage is higher than ever, customer satisfaction with mobile apps has fallen in recent years, driving many mobile users into a love-hate relationship with their smartphones and the apps that populate them.
There is a multitude of reason...
Why a burst in the tech funding bubble is a good thing
Thursday, August 18, 2022 by Richard Harris
There's no doubt that there's a lot of money flowing into tech right now. But that may not mean we're in a bubble. Money always follows opportunity, and right now there are some incredible opportunities in tech. We're seeing breakthroughs in artificial intelligence, virtual reality, and other cutting-edge technologies. These advances are creating ne...
Apps selling data can monetize in safer ways
Wednesday, October 28, 2020 by Scott Walsh
Your data is everywhere. You give it away, knowing and unknowingly, all of the time. The most ubiquitous and nefarious, of these applications that harvest data are often with you all the time; they live on your smartphone. The wide availability of insights on consumer behaviors has given rise to a robust data economy that now subsidizes costs so people can have apps and...
American dating app registrations drop almost 500 percent
Friday, February 15, 2019 by Richard Harris
Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...
This is how much dating apps make every minute
Wednesday, December 6, 2017 by Christian Hargrave
There’s no denying the huge impact dating apps have had on our romantic lives, with 49 million Americans having participated in online dating at least once. With so many people now looking for love online, just how much money are our favorite dating apps making?Tech buy-back site Decluttr has crunched the numbers, looking at just how much money apps like Tinder, Bumble ...
Augmented Reality dating coming soon
Thursday, June 8, 2017 by Christian Hargrave
Artha Holding, LLC announced that it will release the first Augmented Reality dating app, FlirtAR, in the Fall of 2017. In development since March 2017, FlirtAR promises to change the future of digital matchmaking forever.According to Renan Godinho, founder of FlirtAR, "FlirtAR will use facial recognition, geolocation, and augmented reality to show user dating profiles ...
F5 Networks kicks off their new Global Campaign
Saturday, February 18, 2017 by Richard Harris
F5 Networks has launched a global brand campaign across an array of channels. The “We Make Apps Go: Faster. Smarter. Safer.” campaign takes a content-first approach to reach C-level technology decision makers globally. It represents a strategic shift for F5, which historically has marketed to technical audiences and specifically, network architects. The campaign’s conte...
Women are the most serious about mobile dating apps
Wednesday, February 8, 2017 by Christian Hargrave
Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...
You will pay 22 percent more to acquire users in swing states right now
Wednesday, November 2, 2016 by Richard Harris
Liftoff just released new benchmarks examining the mobile behaviors of Republicans and Democrats by state. The data highlights the key differences in mobile marketing trends across red (Democratic-leaning), blue (Republican-leaning) and swing states (those with support for both parties) to underline the mobile divide between parties. Most notably, the data indicate...
Mobile ad spending still on the rise says new Smaato report
Thursday, October 20, 2016 by Richard Harris
Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ...
HYPR Launches App Blaster Programmatic App Marketing Platform
Tuesday, May 17, 2016 by Richard Harris
HYPR has announced the launch of the App Blaster app marketing platform. The new programmatic influencer marketing solution is designed to help push apps up the download charts by engaging multiple social media accounts concurrently, to post recommendations to download the app.App Blaster leverages HYPR’s Influencer Audience Demographic Engine to identify which social m...
A Recap on the Highlights for App Monetization for 2015
Thursday, January 21, 2016 by Richard Harris
2015 saw the app markets continue to grown, driven by the two top players, Apple’s iOS and Google Play. App Annie has just published its annual review of the top app marketing and app monetization trends for 2015.The report shows that, when considering the two top app stores, iOS saw significant increases in worldwide revenue from gains in China, the United States and J...
