AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
Best mobile testing practices for 2020 from Testlio emerges
Monday, January 27, 2020 by Richard Harris
Today, users access mobile apps through devices that offer thousands of combinations of screen sizes and operating systems, leaving app QA managers with a challenging decision of how many and which devices to prioritize.
Recently, managed app testing company, Testlio released new mobile device testing data from a recent query of its client base, providing a unique lo...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Learn makeup tips through an app
Thursday, July 25, 2019 by Brittany Hainzinger
NIYA Beauty has launched in the iOS and Android app stores.
Users only need to download the free app and begin browsing through makeup artist portfolios to get started. Once they find the perfect fit, they can book a day and time that works for them. Whether they want to update and refresh their daily makeup routine or be guided through a sultry date night look, NIYA...
Don't sleep on AppAds txt implementation
Thursday, July 11, 2019 by Matt Barash
It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory.
So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...
Productive app updates while prioritizing the customer
Monday, February 25, 2019 by Richard Harris
Product innovation is essential for companies that want to have a high-performing app. Top companies that stay ahead of the curve are constantly changing, experimenting and creating new ways for users to engage with products. However, when implementing new app features or experiences, customers need to be at the center of the innovation process.
Companies can use tes...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
How the US Government shutdown could effect your app
Friday, January 11, 2019 by Richard Harris
The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...
Corona labs goes open source and developers are nervous
Tuesday, January 8, 2019 by Richard Harris
Corona Labs, which provides a free cross-platform mobile development tool used to create 2D applications, has announced that after years of planning, the Corona game engine will finally be released as an open-source project. Corona Labs expects that by making their engine an open-source project, issues like adaptation to sudden market changes, updates, and requirements ...
Blockchain remakes of popular Atari games in the works
Monday, December 24, 2018 by Richard Harris
Atari, an iconic consumer brand and interactive entertainment producer, announces that it has entered into a license agreement with Animoca Brands Limited, a subsidiary of Animoca Brands Corporation Limited (listed on ASX: "AB1"). The Agreement grants Animoca Brands the rights to produce and publish blockchain versions of the popular Atari mobile game titles R...
Mobile app ad spending predicted to hit $64B by 2020
Thursday, December 20, 2018 by Richard Harris
The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company.
The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...
Get your hyperlocal news fix with the Patch
Wednesday, November 21, 2018 by Richard Harris
Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.
“Everyone has a different idea of ...
Marketing your app on Snapchat just got a little easier with Tenjin
Tuesday, October 23, 2018 by Richard Harris
Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.
The differences between web apps and native apps
Thursday, October 18, 2018 by Richard Harris
Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough?
By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...
30,000 blacklisted apps hosted on the Google Play Store report finds
Friday, September 21, 2018 by Richard Harris
RiskIQ has released its Mobile Threat Landscape Q2 2018 Report, which analyzed 120 mobile app stores and more than two billion daily scanned resources. The findings show a spike in blacklisted apps headlined by Trojans and Adware, as well as a fascinating shift in tactics by mobile threat actors.
For the second year in a row, RiskIQ observed a sharp increase in black...
To make a progressive web app or not
Thursday, September 6, 2018 by Richard Harris
Mobile users are spending 80 to 94 percent of their mobile use time in apps, so you’d think the mobile web would be a thing of the past right? But the average mobile user also visits 100 different websites each month, and only half of all mobile users don’t download any new apps during that same period.
In order to achieve the speed and ease of use p...
Best GPS tracking app
Thursday, August 23, 2018 by Richard Harris
When the freedom of Summer has come to an end for millions of students starting School, kids fret about what a new year brings, but parents, rejoice! However worry at the same time because despite their best preparation to ready kids to start the year - it’s just part of being a parent to be concerned about everything, especially knowing the location of their kids...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Avoid mobile cybersecurity threats by checking the source
Thursday, July 5, 2018 by Sam Bakken
Earlier this month IT news organizations around the globe reported that Epic Games’ popular Fortnite game was being counterfeited and malicious actors were, in fact, lacing the imposter apps with malware.
We’re only human, and people unwittingly let their guard down in anticipation of something they're passionate about, or when they think they might b...
Karaoke singing app gets updated
Thursday, June 14, 2018 by Christian Hargrave
For those of you who love to sing Karaoke and want to do it from your mobile, the Singing Machine Company, Inc. has recently released an updated version of Singing Machine Mobile Karaoke for iOS compatible with Singing Machine products with Bluetooth audio and Stingray.
This update follows the December 2017 release of a new version of the Singing Machine Mo...
The iOS app store sales data app AppSalesTrends gets an update
Tuesday, June 5, 2018 by Christian Hargrave
Finnish indie developer, Esa Helttula announces AppSalesTrends 2.30, the update to his iOS and Mac App Store sales tracking application for macOS. The app allows iOS and macOS developers to download and analyze tracking information about their apps. Users can track an unlimited number of apps and bundles, view daily sales reports, sales graphs, and much more. Version 2....
Mobile Threat Landscape reports steady decrease in blacklisted apps
Friday, June 1, 2018 by Christian Hargrave
RiskIQ has released its Mobile Threat Landscape Q1 2018 Report, which analyzed 120 mobile app stores and more than two billion daily scanned resources. The findings showed that taking advantage of the popularity and volatility of the cryptocurrency landscape is paying off for threat actors via the mobile attack vector and that malicious apps leveraged by nation-state ac...
How Nintendo proves some people hate the app stores
Tuesday, May 29, 2018 by Richard Harris
When Nintendo announced that it’s bringing back the NES Classic console on June 29th my first thought was...why? It's a proven platform there's no doubt, but you can walk into any used video game store across the land and pickup the actual vintage console for around $100 bucks. Or just cruise Ebay and you'll find the console, controllers, 25 cartridge games, the zapper ...
Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
Supporting citizen developers to speed digital transformation
Thursday, May 10, 2018 by Bill Kennedy
More than just a buzz word, companies across the globe are embracing digital transformation to create more efficient organizations not tied to traditional software applications and to forgo the messy paper trail. Digital transformation is dependent on many factors, but in particular, cloud-based technology is largely responsible for fueling the change. Simply put, overt...
Mobile website or mobile app, the changing tides
Tuesday, April 17, 2018 by Richard Harris
Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...
Fantastic Caverns shoots for the moon with new app update
Tuesday, March 13, 2018 by Christian Hargrave
Fantastic Caverns - “America’s only ride-through cave” company has chosen to partner with professional mobile app studio, Moonbeam Development of Springfield, Mo to update their popular Branson Entertainment Guide app. The new update is to include all new features coming in early 2018, that aim to make finding great Branson area attractions, and destinations even e...
Bitcoin exchange apps are risky claims new report
Monday, January 29, 2018 by Christian Hargrave
RiskIQ claims that the app stores are hosting 661 blacklisted Bitcoin apps which leave users open to hackers. They analyzed 18,408 apps across 20 app stores (mostly Android based), but including Apple, Google Play, SameAPK, and APKPlz.Fabian Libeau, EMEA VP of RiskIQ, warned anybody considering downloading such software to be extremely cautious and to research eac...
Overcoming IoT security threats to achieve better ROI
Monday, January 8, 2018 by Richard Harris
With B2B IoT segments expected to generate more than $300B annually by 2020, it’s no surprise that companies are rushing to build out their IoT businesses and cash in on the modern day gold-rush. However, many manufacturers are struggling to achieve long term profitability for their IoT projects beyond initial hardware sales.The key to ensuring an organization’s IoT inv...
Making a mobile game that sticks this season
Wednesday, December 27, 2017 by Nelson Rodriguez
‘Tis the season to be gaming. With dozens of new titles expected to hit the shelves, app stores and console and PC marketplaces this holiday season, it’s critical that developers level up their strategies for a successful game launch to earn a hefty slice of this year’s holiday gaming sales pie.After building a terrific game, a successful holiday launch hinges on provid...
National Air and Space Museum releases VR Hangar App
Friday, December 22, 2017 by Christian Hargrave
People across the country and around the world can now use their mobile phones to see moments that made air and space history with the new VR Hangar from the Smithsonian’s National Air and Space Museum. The VR Hangar brings some of the museum’s most important milestone artifacts to life using real 3-D-scan data in immersive virtual-reality vignettes. The app is optimize...
The best and worst of banking apps in 2017
Tuesday, December 12, 2017 by Christian Hargrave
It’s difficult to remember how frustrating mobile banking was for users just five years ago. Some mobile banking apps would struggle to find the nearest ATM. Depositing checks by capturing an image was considered cutting edge. It was even quite possible your bank didn’t have a smartphone app.Fast forward to today. Now, alerts from banking apps is a feature that we take ...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
Helpshift helping top grossing apps with their customer support
Monday, July 31, 2017 by Christian Hargrave
Helpshift, the company providing customer support through enterprise-level, in-app customer experiences, has announced that its customer support platform is used by 34 of the top 100 grossing gaming apps, including five of the top 20, as ranked on Apptopia, a provider of mobile app intelligence.“Gaming apps that provide more sophisticated in-app support are more likely ...
Tapjoy hits a milestone of 600 million mobile consumers
Monday, July 24, 2017 by Richard Harris
Tapjoy, a Maximum Impact Platform for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% incre...