How revenue recycling can help you improve capital and fund growth
Tuesday, October 4, 2016 by Martin Macmillan
Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...
NFL Ticket Data Report and TicketIQ App Launch
Thursday, August 25, 2016 by Richard Harris
When mobile application TiqIQ was founded six years ago, it began collecting data from 500,000 historical events, 100,000 active events and over one million ticket buyers every month. All this with one goal in mind: to create true transparency in the ticket-buying marketplace. This idea of a transparent marketplace comes to reality as TiqIQ relaunches into TicketIQ, unv...
Connecting Mobility Dots From Conception to Inception
Thursday, June 2, 2016 by Leonid Antsfeld
It’s clear that our cities are expanding, but with this comes challenges, such as more people, more construction, and more congestion. Getting from point A to point B will only become more difficult as populations grow and demographics change. However, we shouldn’t have to wait. There shouldn’t be obstacles to movement through urban environments.Nowadays, almost every o...
Testing Processes within App Development Agencies
Wednesday, March 2, 2016 by Martin Poschenrieder
Over the past couple of years I have worked with both traditional “in-house” app development teams, and with several app development companies that focus on client projects, which I will call ‘app agencies’. From my experience and dialogue with both parties, I have seen that app agencies have their own development and testing challenges, compared with in-house developme...
StartApp Introduces 360-degree Mobile Advertising Option
Tuesday, August 11, 2015 by Stuart Parkerson
StartApp has introduced a new 360-degree ad offering. Using 3-dimensional graphics, the new 360-ad unit utilizes the gyroscope of the user’s mobile device in order to provide an interactive, panoramic experience.Instead of simply seeing a flat image of an advertised app, the user will be able see a 3D glimpse of the app experience directly through the advertisement.Star...
WildTangent to Launch Unique Mobile App Reservation and Delivery Service
Wednesday, August 5, 2015 by Stuart Parkerson
WildTangent has announced a new way for app publishers to let consumers reserve an upcoming app and deliver it them once it launches. WildTangent is adding the new app reservation service to it global app distribution and monetization platform to help mobile publishers create a new engagement touchpoint with consumers. The service will allow consumers to reserve an...
App Marketing Cost Show Ten Percent Drop in Recent Findings
Thursday, July 2, 2015 by Stuart Parkerson
App marketing costs have seen a ten percent decrease according to the latest findings of the Fiksu May indexes. The firm also reports that app install volumes have decreased by 17% across the top 200 iOS free apps for the US.Top findings as reported by Fiksu include:Cost per Loyal User IndexThe Cost per Loyal User Index measures the cost of acquiring a loyal user for br...
How to Turn Your Mobile App into a Scalable Business
Monday, August 25, 2014 by Itay Riemer
It might be easier than ever to develop your own app, but turning that app into a viable business is only getting harder.Apple's App Store is adding close to 20,000 new apps every month, and Google Play is matching or even topping those numbers. This makes for a crowded market where app developers are struggling to cut through the noise to have their product discovered ...
Five Solutions for Common App Development Challenges
Friday, June 6, 2014 by Stefano Sassu
Mobile use among consumers is growing exponentially. Hardware and operating systems aside, new applications are hitting the market every day for everything from commerce and gaming, to utilities and health and fitness. The playing field is wide open for developers of all shapes and sizes, but with it, comes steep competition and common pitfalls that can mean the di...
App Developers Should Consider Using a Soft Launch to Test App Market Readiness
Friday, May 23, 2014 by Richard Harris
We have to make a lot of assumptions in life, both in our business and personal lives. A lot of these assumptions are based on our experiences, however are you truly sure that your previous experience with app promotion and marketing is enough to successfully launch your app in a market that rapidly changes as quickly as mobile? And so you should consider conductin...
10 Steps for Developers to Use to Release a Mobile App
Thursday, April 24, 2014 by Richard Harris
If you are looking for advice on releasing your mobile app, you should check out a recent webinar that ComboApp hosted for people who are ready to bring their product or services to market and are in need of an example of solid marketing strategy to use as a guideline as they ramp up for their launch date. This webinar session is also useful for investors who are c...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
become the platform that allows a single solution, combining social media
marketing and tr...